You must have seen a toddler watching a YouTube video and rolling his hands on a song, ‘’the wheels go on a bus, round and round, all through the town’’. YouTube is very popular among all age groups.
Because of its popularity, if you plan to open a YouTube account, you must check our YouTube statistics. After reading this article, you will have an overall idea of the users, earnings, revenue, etc., of YouTube.
YouTube Statistics (Top Pick)

- 87% of marketers think that YouTube is a very strong video marketing platform.
- YouTube ranks second in all online social media platforms.
- YouTube have around 122 million active users daily.
- YouTube have almost 2.68 billion active users monthly.
- The age group of 25 to 34 contributes the most to the total YouTube audience.
- YouTube had over 30% of revenue growth in the past four years.
- MrBeast generated $54 million revenue in 2021.
- T-Series (221.99 billion views) is the most viewed channel on YouTube.
- 22% of U.S. adults spend 1 to 2 hours on YouTube weekly.
- Youtube’s worldwide advertising revenue was $7.071 billion in the Q4 of 2022.
- YouTube shorts receive daily 3.5 billion views.
- 82% of users use YouTube for entertainment.
- 71.66 billion traffic was on Youtube in November 2022 by mobile.
- YouTube(37%) is on top in traffic received by mobile.
- YouTubers get between $3 to $5 for 1000 views.
General YouTube Statistics
- Five hundred hours of videos were posted on YouTube every single minute.
- 87% of marketers think that YouTube is a very strong video marketing platform.
- 82% of users use YouTube for entertainment.
- YouTube ranks second in all online social media platforms.
- After Google, YouTube is the most searched search engine.
Here is a table showing the top social media platforms.
Rank | Top Social Media Platforms | Users |
1. | 2910 million | |
2. | YouTube | 2562 million |
3. | 2000 million | |
4. | 1478 million | |
5. | 1300 million | |
6. | TikTok | 1600 million |
7. | Facebook Messenger | 138.1 million |
8. | Douyin | 750 million |
9. | 572 million | |
10. | Sina Weibo | 586 million |
11. | Kuaishou | 355.7 million |
12. | Snapchat | 383 million |
13. | Telegram | 550 million |
14. | 463 million | |
15. | 450 million | |
16. | 430 million | |
17. | Quora | 300 million |
Source: Statista
YouTube user Statistics
When we watch YouTube then always have a question how many users does YouTube have?
We are here to tell you all about YouTube user statistics. To know more about YouTube user statistics, just go through our research.
- YouTube have around 122 million active users daily.
- YouTube have almost 2.6 billion active users monthly.
- 81% of internet users have watched YouTube.
- 43% of YouTube users access YouTube every month.
- In the U.S., 62% of people access YouTube daily.
- 85% of U.S. people access YouTube once a week.
Here is a table showing active monthly users of YouTube from 2010 to 2022.
Year | Active users |
2010 | 200 million |
2011 | 500 million |
2012 | 700 million |
2013 | 1 billion |
2014 | 1.1 billion |
2015 | 1.3 billion |
2016 | 1.5 billion |
2017 | 1.6 billion |
2018 | 1.8 billion |
2019 | 2 billion |
2020 | 2.3 billion |
2021 | 2.5 billion |
2022(Q3) | 2.671 billion |
- YouTube’s audience size is 247 million in the U.S.
Here is a table showing YouTube’s audience size worldwide.
Country | YouTube Audience size |
India | 467 million |
United States | 247 million |
Indonesia | 139 million |
Brazil | 142 million |
Russia | 106 million |
Japan | 78.4 million |
Mexico | 81.8 million |
Germany | 72.6 million |
Pakisthan | 71.7 million |
Vietnam | 62.5 million |
United Kingdom | 50 million |
Turkey | 57.9 million |
Philippines | 57.7 million |
France | 52.6 million |
South Korea | 46.4 million |
Egypt | 46.3 million |
Italy | 43.2 million |
Thailand | 42.8 million |
Spain | 40.7 million |
Bangladesh | 34.5 million |
- T-series(229 million subscribers) is the most subscribed channel on YouTube.
Here Is A Table Showing The Top 10 Most Subscribed Channels On YouTube.
Rank | Channel | Subscribers |
1. | T-Series | 241 million |
2. | Cocomelon-Nursery Rhymes | 158 million |
3. | SET India | 155 million |
5. | PewDiePie | 111 million |
6. | Kids Diana Show | 110 million |
7. | Like Nastya | 105 million |
8. | Vlad and Niki | 96.6 million |
9. | WWE | 94.6 million |
10. | Zee Music Company | 94.6 million |
- 26.7 million YouTube premium subscribers are in the U.S. as of 2023.
Here is a table showing YouTube premium subscribers from 2020 to 2024 in the U.S.
Year | YouTube Premium Subscribers |
2020 | 20 million |
2021 | 23.6 million |
2022 | 25.5 million |
2023 | 26.7 million |
2024* | 27.9 million |
*Forcast
Source: Statista
YouTube Demographics Statistics
YouTube is very popular among all age groups and gender. Everyone is watching YouTube videos.
We have compiled all our top research on YouTube Demographics statistics for you. Please have a look at it.

- The age group of 25 to 34 contributes the most to the total YouTube audience.
- 11.6% of the male audience is between the age group of 25 to 34.
Here is a table showing the distribution of YouTube users worldwide. (Male)
Age Group | Share of Active YouTube users |
18 to 24 | 8.5% |
25 to 34 | 11.6% |
35 to 44 | 9% |
45 to 54 | 6.2% |
55 to 64 | 4.4% |
65+ | 4.3% |
- 8.6% of the female audience is between the age group of 25 to 34.
Here is a table showing the distribution of YouTube users worldwide. (Female)
Age Group | Share of Active YouTube users |
18 to 24 | 6% |
25 to 34 | 8.6% |
35 to 44 | 7.5% |
45 to 54 | 5.7% |
55 to 64 | 4.5% |
65+ | 5.4% |
- The United States had a 79.3% of YouTube penetration in 2022.
- Users spent an average of 29 minutes and 37 seconds on YouTube per visit.
- 53% of Gen Z men use YouTube to follow their favorite influencers.
- 42% of Gen Z females use YouTube to follow their favorite influencers.
Source: Statista
YouTube Revenue
Everyone is always curious about the revenue of any platform they use. But here, we will only talk about YouTube. We have gathered all the information about YouTube revenue, channel revenue, etc.

- YouTube had over 30% of revenue growth in the past four years.
- YouTube generated $28.8 billion revenue in 2021.
Here is a table showing the annual revenue of YouTube from 2010 to 2021.
Year | Revenue |
2010 | 0.8 billion |
2011 | 1.3 billion |
2012 | 1.7 billion |
2013 | 3.1 billion |
2014 | 4.2 billion |
2015 | 5.5 billion |
2016 | 6.7 billion |
2017 | 8.1 billion |
2018 | 11.1 billion |
2019 | 15.1 billion |
2020 | 19.7 billion |
2021 | 28.8 billion |
- MrBeast generated $54 million revenue in 2021.
Here is a table showing the top 10 channels that generated the most revenue.
Rank | Channels | Revenue |
1. | MrBeast | 54 million |
2. | Jake Paul | 45 million |
3. | Markiplier | 38 million |
4. | Rhett and Link | 30 million |
5. | Unspeakable | 28.5 million |
6. | Nastya | 28 million |
7. | Rhyn Kaji | 27 million |
8. | Dude Perfect | 20 million |
9. | Logan Paul | 18 million |
10. | Preston Arsement | 16 million |
Source: Statista
YouTube Channels statistics
It is important to know about the top channels of YouTube. Please go through our research to know which channel and which owners are getting more views.
- Wiz Khalifa Music(5.99 billion views) is the most viewed channel on YouTube.
Here Is a Table Showing The Most Viewed YouTube Channels Globally.
The most viewed channel | Views |
T-Series | 221.99 billion |
Cocomelon-Nursery Rhymes | 158.7 billion |
SET India | 140.77 billion |
Sony SAB | 96.55 billion |
Kids Diana Show | 91.05 billion |
Like Nastya | 89.04 billion |
WWE | 75.81 billion |
Vlad and Niki | 75.35 billion |
Movieclips | 59.01 billion |
Colors TV | 58.35 billion |
Wow Kidz | 5.02 billion |
- The most viewed YouTube channel owner of all time is T-series, with 207. 22 billion views.
Here Is A Table Showing The Top 10 Most Viewed YouTube Channel Owners Of All Time.
Owner | Views |
T-series | 221.99 billion |
Cocomelon | 158.71 billion |
SET India | 140.77 billion |
Sony SAB | 96.55 billion |
Like Nastya | 89.04 billion |
Kids Diana Show | 91.02 billion |
WWE | 75.81 billion |
Vlad and Niki | 75.35 billion |
Movieclips | 59.01 billion |
Colors TV | 58.35 billion |
Source: Statista
YouTube Usage Statistics
Here, we have compiled all the information about YouTube usage statistics. Where people watch most YouTube videos, how many hours people spend on YouTube, etc.
- The average YouTube user spends at least 40 minutes on YouTube.
- 22% of U.S. adults spend 1 to 2 hours on YouTube weekly.
Here is a table showing time spent per week on YouTube.(U.S. Adults)
Time Spent | Share of Respondents |
Never | 8% |
Less than 1 hour | 20% |
1 to 2 hours | 22% |
2 to 5 hours | 18% |
5 to 10 hours | 12% |
10 to 20 hours | 11% |
Over 20 hours | 9% |
- YouTube is the second largest, most searched website.
- Users watch 1 billion hours of videos daily on YouTube.
- 70% of users agreed that they are more aware of new brands because of YouTube.
- 916 billion views come from the U.S.
Here is a table showing countries ranked by total YouTube views.
Rank | Country | Total YouTube views |
1. | USA | 916 billion |
2. | India | 503 billion |
3. | UK | 391 billion |
4. | Brazil | 274 billion |
5. | Thailand | 207 billion |
6. | Russia | 207 billion |
7. | South Korea | 204 billion |
8. | Spain | 169 billion |
9. | Japan | 159 billion |
10. | Canada | 158 billion |
11. | Turkey | 154 billion |
12. | Mexico | 150 billion |
13. | Vietnam | 128 billion |
14. | Germany | 115 billion |
15. | France | 109 billion |
16. | Argentina | 97 billion |
17. | Australia | 90 billion |
18. | Indonesia | 82 billion |
19. | Philippines | 77 billion |
20. | Colombia | 75 billion |
21. | Italy | 69 billion |
22. | Netherlands | 68 billion |
23. | Ukraine | 64 billion |
24. | Saudi Arabia | 64 billion |
25. | Romania | 63 billion |
- 80% of parents of young kids said their kid watches videos on YouTube, and 19% said their kid did not watch videos on YouTube in the U.S.
- 35% of parents of young kids said their kid watches videos on YouTube several times a day in the U.S.
Here is a table showing the frequency of watching videos on YouTube by young kids in the U.S.
Frequency | Share of respondents(parents) |
Several times a day | 35% |
Once a day | 19% |
A few times a week | 31% |
Every few weeks | 11% |
Less often | 5% |
- “Baby Shark Dance”(11.34 billion views) is the most viewed video on YouTube worldwide.
Here is a table showing the top 10 most viewed videos on YouTube.
Video | Views |
Baby Shark Dance | 12.73 billion |
Despacito | 8.14 billion |
Johny Johny Yes Papa | 6.69 billion |
Bath Song | 6.15 billion |
Shape of You | 5.97 billion |
See You Again | 5.86 billion |
Phonics Song with Two Words | 5.26 billion |
Uptown Funk | 4.89 billion |
Learning Colors | 4.87 billion |
Gangnam Style | 4.77 billion |
Here is a table showing why users use YouTube.
Why users use YouTube | Share of respondents |
Entertainment | 82% |
To follow brands and companies | 18% |
To strengthen their professional work | 7% |
To keep in touch with friends and family | 8% |
- 51.4% of internet users watched music videos each week in 2022.
Here is a table showing what kind of videos internet users watch. (2022)
Videos | Share of respondents |
Any kind of videos | 91.9% |
Music videos | 51.4% |
Comdey, MEME or viral videos | 37.1% |
Tutorial or How-to videos | 31.3% |
Video Livestream | 30.4% |
Educational video | 29.8% |
Product review video | 27.7% |
Sports clip or Highlights video | 28.5% |
Gaming video | 27.4% |
Influencer videos and vlogs | 26.7% |
Source: Statista, Businessofapps.
YouTube Ad Statistics
YouTube is generating revenue from its ad. To know how much revenue YouTube generates from Ads, you have to check our research.
- Youtube’s worldwide advertising revenue was $7.071 billion in the Q4 of 2022.
Here is a table showing the worldwide revenue of YouTube from 2018 to 2022. (Q4)
Year | Revenue |
2018 | 3.6 billion |
2019 | 4.7 billion |
2020 | 6.8 billion |
2021 | 8.6 billion |
2022 | 7.07 billion |
- The net advertising revenue of YouTube was 6.87 billion in 2022 in the U.S.
Here is a table showing the net advertising revenue of YouTube in the U.S. from 2018 to 2022.
Year | Revenue |
2018 | 2.52 billion |
2019 | 3.43 billion |
2020 | 4.04 billion |
2021 | 5.56 billion |
2022 | 6.87 billion |
- India(467,000,000) is the largest YouTube advertising audience.
Here is a table showing the top advertising audience by country.
Country | Audience |
India | 467,000,000 |
U.S.A. | 247,000,000 |
Indonesia | 139,000,000 |
Brazil | 138,000,000 |
Russia | 106,000,000 |
Japan | 102,000,000 |
Mexico | 80,600,000 |
Germany | 72,600,000 |
Pakisthan | 71,700,000 |
Vietnam | 62,500,000 |
Source: Statista, Blog.hootsuit
Youtube Shorts Statistics
It is a small section of YouTube where one can post a video of 60 seconds or less.
YouTube started this in 2019 as a response to TikTok. Here we have collected all our top research about YouTube shorts.
- YouTube shorts receive daily 3.5 billion views.
- 23.4% of YouTube shorts are created in the United States.
- 70% of YouTube shorts are lengthier than 15 seconds.
Source: SEMrush, Statista, Businessofapps,
YouTube statistics by mobile traffic
The world is shifting from desktop to mobile. Mobile internet users are increasing day by day. So it is important to know the Youtube statistics by mobile traffic.
- 71.66 billion traffic was on Youtube in November 2022 by mobile.
- 3 out of 4 adult users said they watch YouTube at home on their mobile.
- YouTube(37%) is on top in traffic received by mobile.
Here is a table showing platforms that received traffic by mobile internet.
Rank | Platform | Share of respondents |
1. | YouTube | 37% |
2. | 8.4% | |
3. | Snapchat | 8.3% |
4. | 5.7% | |
5. | Web Browsing | 4.6% |
6. | 3.7% | |
7. | Facebook Video | 2.5% |
8. | Netflix | 2.4% |
9. | App Store | 2.1% |
10. | Google Pay | 1.9% |
11. | Others | 23.4% |
- YouTube receive 1 million views by mobile daily.
- 75% of U.S. users watch YouTube on mobile.
- Almost 63% of YouTube watch time comes from mobile.
Source: Zippia, Statista
How much does YouTube pay per view?
If I want to answer this question, then it depends on the channel, region, location, target audience, etc. How many subscribers do you have? It depends on that too.
Let’s get started…!
- The actual pay for every view varies between $0.003 to $0.005.
- YouTubers get between $3 to $5 for 1000 views.
Here is a table showing the estimated earnings of YouTubers.
Views | Estimated Earnings |
10K views | $50 to $80 |
100K views | $500 to $2,500 |
1 million views | $3,400 to $40,000 |
150 million views | $80,000 to $100,000 |
- YouTubers with 10000 subscribers get paid $200 per video.
Here is a table showing, according to subscribers, how much YouTubers are getting paid.
Subscribers | Amount |
10,000 Subscribers | $200 per video |
100,000 Subscribers | $2,000 per video |
1,000,000 Subscriber | $20,000 per video |
Source: Makeuseof, Digitaluncovered, Shopify
Related Read:
- SEO Statistics
- Best Blogging Tools
- How To Get YouTube Video Ideas When You’re In A Slump
- Ways Of Increasing Viewer Retention On YouTube Videos
- Increasing Viewer Retention on an Uploaded YouTube Video
- YouTube’s Wealthiest Content Creators in 2023
Conclusion : YouTube Statistics
YouTube is the second largest search engine after google. YouTube is growing daily in terms of revenue, subscribers, channels, videos, etc.
All age groups watch YouTube. From nursery-going kid to chilling grandfather. People use YouTube for many reasons, such as education, entertainment, etc.
Youtube started its new feature, YouTube shorts, in 2019 to tackle TikTok. YouTube shorts are also entertaining people very well, such as YouTube.
FAQs on YouTube Statistics
Youtube is available in almost 100 countries. YouTube has a massive audience. But if we talk in numbers, then 2.6 billion people use YouTube monthly. Two hundred forty million people use YouTube monthly in the U.S.
YouTube is famous among all. All age groups and genders watch YouTube for many purposes. If we collectively consider the age group of 15 to 35, it contributes to 77% of the audience.
Yes, it is definitely effective. On the YouTube platform, one can effectively build an active audience. Over 80% of marketers think YouTube is a powerful video marketing platform.
This answer can vary according to region, target audiences, and the channel itself. But roughly, YouTube is paying $0.003 to $0.0005 per view.