60+ YouTube Statistics For 2023 (Data, Facts, & Trends)

YouTube Statistics - TechTipsWithTea

You must have seen a toddler watching a YouTube video and rolling his hands on a song, ‘’the wheels go on a bus, round and round, all through the town’’. YouTube is very popular among all age groups.

Because of its popularity, if you plan to open a YouTube account, you must check our YouTube statistics. After reading this article, you will have an overall idea of the users, earnings, revenue, etc., of YouTube.

YouTube Statistics (Top Pick)

General YouTube Statistics
  1.  80% of marketers think that youtube is a very strong video marketing platform. 
  1. YouTube ranks second in all online social media platforms.
  1.  YouTube have around 122 million active users daily. 
  1. YouTube have almost 2.6 billion active users monthly. 
  1. The age group of 25 to 34 contributes the most to the total YouTube audience. 
  1. YouTube had over 30% of revenue growth in the past four years.
  1. MrBeast generated $54 million revenue in 2021.
  1. Wiz Khalifa Music(5.99 billion views) is the most viewed channel on YouTube.
  1. 22% of U.S. adults spend 1 to 2 hours on YouTube weekly. 
  1. Youtube’s worldwide advertising revenue was $7.071 billion in the Q4 of 2022.
  1. YouTube shorts receive daily 3.5 billion views.
  1. 82% of users use YouTube for entertainment. 
  1. 71.66 billion traffic was on Youtube in November 2022 by mobile.
  1. YouTube(37%) is on top in traffic received by mobile.
  1. YouTubers get between $3 to $5 for 1000 views.

General YouTube Statistics

  1. Five hundred hours of videos were posted on YouTube every single minute. 
  1. 80% of marketers think that youtube is a very strong video marketing platform. 
  1. 82% of users use YouTube for entertainment. 
  1. YouTube ranks second in all online social media platforms.
  1. After Google, YouTube is the most searched search engine.

Here is a table showing the top social media platforms.

RankTop social media platformsUsers
1.Facebook2910 million
2.YouTube2562 million
3.WhatsApp2000 million
4.Instagram1478 million
5.WeChat1263 million
6.TikTok1000 million
7.Facebook Messanger988 million
8.Douyin600 million
9.QQ574 million
10.Sina Weibo573 million
11.Kuaishou573 million
12.Snapchat557 million
13.Telegram550 million
14.Pinterest444 million
15.Twitter436 million
16.Reddit430 million
17.Quora300 million

Source: Statista

YouTube user Statistics

When we watch YouTube then always have a question how many users does YouTube have?

We are here to tell you all about YouTube user statistics. To know more about YouTube user statistics, just go through our research.

  1. YouTube have around 122 million active users daily. 
  1. YouTube have almost 2.6 billion active users monthly
  1. 81% of internet users have watched YouTube.
  1. 43% of YouTube users access YouTube every month.
  1. In the U.S., 62% of people access YouTube daily.
  1. 85% of U.S. people access YouTube once a week. 

Here is a table showing active monthly users of YouTube from 2010 to 2022.

YearActive users
2010200 million
2011500 million
2012700 million
20131 billion
20141.1 billion
20151.3 billion
20161.5 billion
20171.6 billion
20181.8 billion
20192 billion
20202.3 billion
20212.5 billion
2022(Q3)2.671 billion
  1. YouTube’s audience size is 247 million in the U.S.

Here is a table showing YouTube’s audience size worldwide.

CountryYouTube Audience size
India467 million
United States247 million
Indonesia139 million
Brazil138 million
Russia106 million
Japan102 million
Mexico80.6 million
Germany72.6 million
Pakisthan71.7 million
Vietnam62.5 million
United Kingdom57.6 million
Turkey57.4 million
Philippines56.5 million
France52.6 million
South Korea46.4 million
Egypt46.3 million
Italy43.2 million 
Thailand42.8 million
Spain40.7 million
Bangladesh34.5 million
  1. T-series(229 million subscribers) is the most subscribed channel on YouTube.

Here is a table showing the top 10 most subscribed channels on YouTube.

RankChannelSubscribers
1.T-series229 million
2.YouTube Movies158 million
3.Cocomelon-Nursery Rhymes147 million
4.SET India146 million
5.Music117 million
6.MrBeast112 million
7.PewDiePie111 million
8.Kids Diana Show103 million
9.Like Nastya102 million
10.Gaming93.1 million
  1. 26.7 million YouTube premium subscribers are in the U.S. as of 2023.

Here is a table showing YouTube premium subscribers from 2020 to 2024 in the U.S.

YearYouTube Premium Subscribers
202020 million
202123.6 million
202225.5 million
202326.7 million
2024*27.9 million

*Forcast

Source: Statista

YouTube Demographics Statistics

YouTube is very popular among all age groups and gender. Everyone is watching YouTube videos. 

We have compiled all our top research on YouTube Demographics statistics for you. Please have a look at it.

YouTube Demographics
  1. The age group of 25 to 34 contributes the most to the total YouTube audience. 
  1. 11.6% of the male audience is between the age group of 25 to 34.

Here is a table showing the distribution of YouTube users worldwide. (Male)

Age GroupShare of Active YouTube users
18 to 248.5%
25 to 3411.6%
35 to 449%
45 to 54 6.2%
55 to 644.4%
65+4.3%
  1. 8.6% of the female audience is between the age group of 25 to 34.

Here is a table showing the distribution of YouTube users worldwide. (Female)

Age GroupShare of Active YouTube users
18 to 246%
25 to 348.6%
35 to 447.5%
45 to 54 5.7%
55 to 644.5%
65+5.4%
  1. The United States had a 79.3% of YouTube penetration in 2022.
  1. Users spent an average of 29 minutes and 37 seconds on YouTube per visit.
  1. 53% of Gen Z men use YouTube to follow their favorite influencers.
  1. 42% of Gen Z females use YouTube to follow their favorite influencers.

Source: Statista

YouTube Revenue

Everyone is always curious about the revenue of any platform they use. But here, we will only talk about YouTube. We have gathered all the information about YouTube revenue, channel revenue, etc.

YouTube Revenue Statistics
  1. YouTube had over 30% of revenue growth in the past four years.
  1. YouTube generated $28.8 billion revenue in 2021.

Here is a table showing the annual revenue of YouTube from 2010 to 2021.

YearRevenue
20100.8 billion
20111.3 billion
20121.7 billion
20133.1 billion
20144.2 billion
20155.5 billion
20166.7 billion
20178.1 billion
201811.1 billion
201915.1 billion
202019.7 billion
202128.8 billion
  1. MrBeast generated $54 million revenue in 2021.

Here is a table showing the top 10 channels that generated the most revenue.

RankChannelsRevenue
1.MrBeast54 million
2.Jake Paul45 million
3.Markiplier38 million
4.Rhett and Link30 million
5.Unspeakable28.5 million 
6.Nastya28 million
7.Rhyn Kaji27 million
8.Dude Perfect20 million
9.Logan Paul18 million
10.Preston Arsement16 million

Source: Statista

YouTube Channels statistics

It is important to know about the top channels of YouTube. Please go through our research to know which channel and which owners are getting more views.

  1. Wiz Khalifa Music(5.99 billion views) is the most viewed channel on YouTube.

Here is a table showing the most viewed YouTube channels globally.

The most viewed channelViews
Wiz Khalifa Music5.99 billion
Wow Kidz5.02 billion
T-Series2.72 billion
Cocomelon-Nursery Rhymes2.42 billion
SET India2.33 billion
Wow Kidz Comedy1.94 billion
One311.72 billion
DALLMYD1.66 billion
SonySAB1.63 billion
LeoNata Family1.47 billion
  1. The most viewed YouTube channel owner of all time is T-series, with 207. 22 billion views.

Here is a table showing the top 10 most viewed YouTube channel owners of all time.

OwnerViews
T-series207.22 billion
Cocomelon143.69 billion
SET India133.51 billion
Sony SAB87.93 billion
Like Nastya85.44 billion
Kids Diana Show83.99 billion
WWE72.46 billion
Vlad and Niki70.42 billion
Movieclips59.45 billion
Colors TV55.9 billion

Source: Statista

YouTube Usage Statistics

Here, we have compiled all the information about YouTube usage statistics. Where people watch most YouTube videos, how many hours people spend on YouTube, etc.  

  1. The average YouTube user spends at least 40 minutes on YouTube.
  1. 22% of U.S. adults spend 1 to 2 hours on YouTube weekly. 

Here is a table showing time spent per week on YouTube.(U.S. Adults)

Time SpentShare of Respondents
Never8%
Less than 1 hour20%
1 to 2 hours22%
2 to 5 hours18%
5 to 10 hours12%
10 to 20 hours11%
Over 20 hours9%
  1. YouTube is the second largest, most searched website.
  1. Users watch 1 billion hours of videos daily on YouTube.
  1. 70% of users agreed that they are more aware of new brands because of YouTube.
  1. 916 billion views come from the U.S.

Here is a table showing countries ranked by total YouTube views.

RankCountryTotal YouTube views
1.USA916 billion
2.India503 billion
3.UK391 billion
4.Brazil274 billion
5.Thailand207 billion
6.Russia207 billion
7.South Korea204 billion
8.Spain169 billion
9.Japan159 billion
10.Canada158 billion
11.Turkey154 billion
12.Mexico150 billion
13.Vietnam128 billion
14.Germany115 billion
15.France109 billion
16.Argentina97 billion
17.Australia90 billion
18.Indonesia82 billion
19.Philippines77 billion
20.Colombia75 billion
21.Italy69 billion
22.Netherlands68 billion
23.Ukraine64 billion
24.Saudi Arabia64 billion
25.Romania63 billion
  1. 80% of parents of young kids said their kid watches videos on YouTube, and 19% said their kid did not watch videos on YouTube in the U.S.
  1. 35% of parents of young kids said their kid watches videos on YouTube several times a day in the U.S.

Here is a table showing the frequency of watching videos on YouTube by young kids in the U.S. 

FrequencyShare of respondents(parents)
Several times a day35%
Once a day19%
A few times a week 31%
Every few weeks11%
Less often5%
  1. “Baby Shark Dance”(11.34 billion views) is the most viewed video on YouTube worldwide.

Here is a table showing the top 10 most viewed videos on YouTube.

VideoViews
Baby Shark Dance11.34 billion
Despacito7.97 billion
Johny Johny Yes Papa6.46 billion
Shape of You5.8 billion
See You Again5.63 billion
Bath Song5.61 billion
Phonics Song with Two Words4.88 billion
Uptown Funk4.69 billion
Learning Colors4.63 billion
Gangnam Style4.54 billion

Here is a table showing why users use YouTube.

Why users use YouTubeShare of respondents
Entertainment82%
To follow brands and companies18%
To strengthen their professional work7%
To keep in touch with friends and family8%
  1. 51.4% of internet users watched music videos each week in 2022.

Here is a table showing what kind of videos internet users watch. (2022)

VideosShare of respondents
Any kind of videos91.9%
Music videos51.4%
Comdey, MEME or viral videos37.1%
Tutorial or How-to videos31.3%
Video Livestream30.4%
Educational video29.8%
Product review video27.7%
Sports clip or Highlights video28.5%
Gaming video27.4%
Influencer videos and vlogs26.7%

Source: Statista, Businessofapps.

YouTube Ad Statistics

YouTube is generating revenue from its ad. To know how much revenue YouTube generates from Ads, you have to check our research. 

  1. Youtube’s worldwide advertising revenue was $7.071 billion in the Q4 of 2022.

Here is a table showing the worldwide revenue of YouTube from 2018 to 2022. (Q4)

YearRevenue
20183.6 billion
20194.7 billion
20206.8 billion
20218.6 billion
20227.07 billion
  1.  The net advertising revenue of YouTube was 6.87 billion in 2022 in the U.S.

Here is a table showing the net advertising revenue of YouTube in the U.S. from 2018 to 2022.

YearRevenue
20182.52 billion
20193.43 billion
20204.04 billion
20215.56 billion
20226.87 billion
  1. India(467,000,000) is the largest YouTube advertising audience.

Here is a table showing the top advertising audience by country.

CountryAudience
India467,000,000
U.S.A.247,000,000
Indonesia139,000,000
Brazil138,000,000
Russia106,000,000
Japan102,000,000
Mexico80,600,000
Germany72,600,000
Pakisthan71,700,000
Vietnam62,500,000

Source: Statista, Blog.hootsuit

Youtube Shorts Statistics

YouTube shorts are a small section of YouTube where one can post a video of 60 seconds or less. 

YouTube started this in 2019 as a response to TikTok. Here we have collected all our top research about YouTube shorts.

  1. YouTube shorts receive daily 3.5 billion views.
  1. 23.4% of YouTube shorts are created in the United States.
  1. 70% of YouTube shorts are lengthier than 15 seconds.

Source: SEMrush, Statista, Businessofapps, 

YouTube statistics by mobile traffic

The world is shifting from desktop to mobile. Mobile internet users are increasing day by day. So it is important to know the Youtube statistics by mobile traffic.

  1. 71.66 billion traffic was on Youtube in November 2022 by mobile.
  1. 3 out of 4 adult users said they watch YouTube at home on their mobile.
  1. YouTube(37%) is on top in traffic received by mobile.

Here is a table showing platforms that received traffic by mobile internet.

RankPlatformShare of respondents
1.YouTube37%
2.Facebook8.4%
3.Snapchat8.3%
4.Instagram5.7%
5.Web Browsing4.6%
6.WhatsApp3.7%
7.Facebook Video2.5%
8.Netflix2.4%
9.App Store2.1%
10.Google Pay1.9%
11.Others23.4%
  1. YouTube receive 1 million views by mobile daily.
  1. 75% of U.S. users watch YouTube on mobile.
  1. Almost 63% of YouTube watch time comes from mobile. 

Source: Zippia, Statista

How much does YouTube pay per view?

If I want to answer this question, then it depends on the channel, region, location, target audience, etc. How many subscribers do you have? It depends on that too. 

Let’s get started…!

  1. The actual pay for every view varies between $0.003 to $0.005.
  1. YouTubers get between $3 to $5 for 1000 views.

Here is a table showing the estimated earnings of YouTubers.

ViewsEstimated Earnings
10K views$50 to $80
100K views$500 to $2,500
1 million views$3,400 to $40,000
150 million views$80,000 to $100,000
  1. YouTubers with 10000 subscribers get paid $200 per video.

Here is a table showing, according to subscribers, how much YouTubers are getting paid.

SubscribersAmount 
10,000 Subscribers$200 per video
100,000 Subscribers$2,000 per video
1,000,000 Subscriber$20,000 per video

Source: Makeuseof, Digitaluncovered, Shopify

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Conclusion

YouTube is the second largest search engine after google. YouTube is growing daily in terms of revenue, subscribers, channels, videos, etc.

All age groups watch YouTube. From nursery-going kid to chilling grandfather. People use YouTube for many reasons, such as education, entertainment, etc.

Youtube started its new feature, YouTube shorts, in 2019 to tackle TikTok. YouTube shorts are also entertaining people very well, such as YouTube. 

FAQs

How many people use YouTube?

Youtube is available in almost 100 countries. YouTube has a massive audience. But if we talk in numbers, then 2.6 billion people use YouTube monthly. Two hundred forty million people use YouTube monthly in the U.S. 

Who watches YouTube the most?

YouTube is famous among all. All age groups and genders watch YouTube for many purposes. If we collectively consider the age group of 15 to 35, it contributes to 77% of the audience. 

Is advertising on YouTube effective?

Yes, it is definitely effective. On the YouTube platform, one can effectively build an active audience. Over 80% of marketers think YouTube is a powerful video marketing platform. 

How much money does YouTube pay to YouTubers?

This answer can vary according to region, target audiences, and the channel itself. But roughly, YouTube is paying $0.003 to $0.0005 per view. 

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