60+ YouTube Statistics For 2023 (Data, Facts, & Trends)

You must have seen a toddler watching a YouTube video and rolling his hands on a song, ‘’the wheels go on a bus, round and round, all through the town’’. YouTube is very popular among all age groups.

Because of its popularity, if you plan to open a YouTube account, you must check our YouTube statistics. After reading this article, you will have an overall idea of the users, earnings, revenue, etc., of YouTube.

YouTube Statistics (Top Pick)

1.  87% of marketers think that YouTube is a very strong video marketing platform. 

2. YouTube ranks second in all online social media platforms.

3.  YouTube have around 122 million active users daily. 

4. YouTube have almost 2.68 billion active users monthly. 

5. The age group of 25 to 34 contributes the most to the total YouTube audience. 

6. YouTube had over 30% of revenue growth in the past four years.

7. MrBeast generated $54 million revenue in 2021.

8. T-Series (221.99 billion views) is the most viewed channel on YouTube.

9. 22% of U.S. adults spend 1 to 2 hours on YouTube weekly. 

10. Youtube’s worldwide advertising revenue was $7.071 billion in the Q4 of 2022.

11. YouTube shorts receive daily 3.5 billion views.

12. 82% of users use YouTube for entertainment. 

13. 71.66 billion traffic was on Youtube in November 2022 by mobile.

14. YouTube(37%) is on top in traffic received by mobile.

15. YouTubers get between $3 to $5 for 1000 views.

General YouTube Statistics

16. Five hundred hours of videos were posted on YouTube every single minute. 

17. 87% of marketers think that YouTube is a very strong video marketing platform. 

18. 82% of users use YouTube for entertainment. 

19. YouTube ranks second in all online social media platforms.

20. After Google, YouTube is the most searched search engine.

Here is a table showing the top social media platforms.

Rank	Top Social Media Platforms	Users
1.	Facebook	2910 million
2.	YouTube	2562 million
3.	WhatsApp	2000 million
4.	Instagram	1478 million
5.	WeChat	1300 million
6.	TikTok	1600 million
7.	Facebook Messenger	138.1 million
8.	Douyin	750 million
9.	QQ	572 million
10.	Sina Weibo	586 million
11.	Kuaishou	355.7 million
12.	Snapchat	383 million
13.	Telegram	550 million
14.	Pinterest	463 million
15.	Twitter	450 million
16.	Reddit	430 million
17.	Quora	300 million

Source: Statista

YouTube user Statistics

When we watch YouTube then always have a question how many users does YouTube have?

We are here to tell you all about YouTube user statistics. To know more about YouTube user statistics, just go through our research.

21. YouTube have around 122 million active users daily. 

22. YouTube have almost 2.6 billion active users monthly. 

23. 81% of internet users have watched YouTube.

24. 43% of YouTube users access YouTube every month.

25. In the U.S., 62% of people access YouTube daily.

26. 85% of U.S. people access YouTube once a week. 

Here is a table showing active monthly users of YouTube from 2010 to 2022.

Year	Active users
2010	200 million
2011	500 million
2012	700 million
2013	1 billion
2014	1.1 billion
2015	1.3 billion
2016	1.5 billion
2017	1.6 billion
2018	1.8 billion
2019	2 billion
2020	2.3 billion
2021	2.5 billion
2022(Q3)	2.671 billion

27. YouTube’s audience size is 247 million in the U.S.

Here is a table showing YouTube’s audience size worldwide.

Country	YouTube Audience size
India	467 million
United States	247 million
Indonesia	139 million
Brazil	142 million
Russia	106 million
Japan	78.4 million
Mexico	81.8 million
Germany	72.6 million
Pakisthan	71.7 million
Vietnam	62.5 million
United Kingdom	50 million
Turkey	57.9 million
Philippines	57.7 million
France	52.6 million
South Korea	46.4 million
Egypt	46.3 million
Italy	43.2 million
Thailand	42.8 million
Spain	40.7 million
Bangladesh	34.5 million

28. T-series(229 million subscribers) is the most subscribed channel on YouTube.

Here Is A Table Showing The Top 10 Most Subscribed Channels On YouTube.

Rank	Channel	Subscribers
1.	T-Series	241 million
2.	Cocomelon-Nursery Rhymes	158 million
3.	SET India	155 million
5.	PewDiePie	111 million
6.	Kids Diana Show	110 million
7.	Like Nastya	105 million
8.	Vlad and Niki	96.6 million
9.	WWE	94.6 million
10.	Zee Music Company	94.6 million

29. 26.7 million YouTube premium subscribers are in the U.S. as of 2023.

Here is a table showing YouTube premium subscribers from 2020 to 2024 in the U.S.

Year	YouTube Premium Subscribers
2020	20 million
2021	23.6 million
2022	25.5 million
2023	26.7 million
2024*	27.9 million

*Forcast

Source: Statista

YouTube Demographics Statistics

YouTube is very popular among all age groups and gender. Everyone is watching YouTube videos. 

We have compiled all our top research on YouTube Demographics statistics for you. Please have a look at it.

30. The age group of 25 to 34 contributes the most to the total YouTube audience. 

31. 11.6% of the male audience is between the age group of 25 to 34.

Here is a table showing the distribution of YouTube users worldwide. (Male)

Age Group	Share of Active YouTube users
18 to 24	8.5%
25 to 34	11.6%
35 to 44	9%
45 to 54	6.2%
55 to 64	4.4%
65+	4.3%

32. 8.6% of the female audience is between the age group of 25 to 34.

Here is a table showing the distribution of YouTube users worldwide. (Female)

Age Group	Share of Active YouTube users
18 to 24	6%
25 to 34	8.6%
35 to 44	7.5%
45 to 54	5.7%
55 to 64	4.5%
65+	5.4%

33. The United States had a 79.3% of YouTube penetration in 2022.

34. Users spent an average of 29 minutes and 37 seconds on YouTube per visit.

35. 53% of Gen Z men use YouTube to follow their favorite influencers.

36. 42% of Gen Z females use YouTube to follow their favorite influencers.

Source: Statista

YouTube Revenue

Everyone is always curious about the revenue of any platform they use. But here, we will only talk about YouTube. We have gathered all the information about YouTube revenue, channel revenue, etc.

37. YouTube had over 30% of revenue growth in the past four years.

38. YouTube generated $28.8 billion revenue in 2021.

Here is a table showing the annual revenue of YouTube from 2010 to 2021.

Year	Revenue
2010	0.8 billion
2011	1.3 billion
2012	1.7 billion
2013	3.1 billion
2014	4.2 billion
2015	5.5 billion
2016	6.7 billion
2017	8.1 billion
2018	11.1 billion
2019	15.1 billion
2020	19.7 billion
2021	28.8 billion

39. MrBeast generated $54 million revenue in 2021.

Here is a table showing the top 10 channels that generated the most revenue.

Rank	Channels	Revenue
1.	MrBeast	54 million
2.	Jake Paul	45 million
3.	Markiplier	38 million
4.	Rhett and Link	30 million
5.	Unspeakable	28.5 million
6.	Nastya	28 million
7.	Rhyn Kaji	27 million
8.	Dude Perfect	20 million
9.	Logan Paul	18 million
10.	Preston Arsement	16 million

Source: Statista

YouTube Channels statistics

It is important to know about the top channels of YouTube. Please go through our research to know which channel and which owners are getting more views.

40. Wiz Khalifa Music(5.99 billion views) is the most viewed channel on YouTube.

Here Is a Table Showing The Most Viewed YouTube Channels Globally.

The most viewed channel	Views
T-Series	221.99 billion
Cocomelon-Nursery Rhymes	158.7 billion
SET India	140.77 billion
Sony SAB	96.55 billion
Kids Diana Show	91.05 billion
Like Nastya	89.04 billion
WWE	75.81 billion
Vlad and Niki	75.35 billion
Movieclips	59.01 billion
Colors TV	58.35 billion
Wow Kidz	5.02 billion

41. The most viewed YouTube channel owner of all time is T-series, with 207. 22 billion views.

Here Is A Table Showing The Top 10 Most Viewed YouTube Channel Owners Of All Time.

Owner	Views
T-series	221.99 billion
Cocomelon	158.71 billion
SET India	140.77 billion
Sony SAB	96.55 billion
Like Nastya	89.04 billion
Kids Diana Show	91.02 billion
WWE	75.81 billion
Vlad and Niki	75.35 billion
Movieclips	59.01 billion
Colors TV	58.35 billion

Source: Statista

YouTube Usage Statistics

Here, we have compiled all the information about YouTube usage statistics. Where people watch most YouTube videos, how many hours people spend on YouTube, etc.  

42. The average YouTube user spends at least 40 minutes on YouTube.

43. 22% of U.S. adults spend 1 to 2 hours on YouTube weekly. 

Here is a table showing time spent per week on YouTube.(U.S. Adults)

Time Spent	Share of Respondents
Never	8%
Less than 1 hour	20%
1 to 2 hours	22%
2 to 5 hours	18%
5 to 10 hours	12%
10 to 20 hours	11%
Over 20 hours	9%

44. YouTube is the second largest, most searched website.

45. Users watch 1 billion hours of videos daily on YouTube.

46. 70% of users agreed that they are more aware of new brands because of YouTube.

47. 916 billion views come from the U.S.

Here is a table showing countries ranked by total YouTube views.

Rank	Country	Total YouTube views
1.	USA	916 billion
2.	India	503 billion
3.	UK	391 billion
4.	Brazil	274 billion
5.	Thailand	207 billion
6.	Russia	207 billion
7.	South Korea	204 billion
8.	Spain	169 billion
9.	Japan	159 billion
10.	Canada	158 billion
11.	Turkey	154 billion
12.	Mexico	150 billion
13.	Vietnam	128 billion
14.	Germany	115 billion
15.	France	109 billion
16.	Argentina	97 billion
17.	Australia	90 billion
18.	Indonesia	82 billion
19.	Philippines	77 billion
20.	Colombia	75 billion
21.	Italy	69 billion
22.	Netherlands	68 billion
23.	Ukraine	64 billion
24.	Saudi Arabia	64 billion
25.	Romania	63 billion

48. 80% of parents of young kids said their kid watches videos on YouTube, and 19% said their kid did not watch videos on YouTube in the U.S.

49. 35% of parents of young kids said their kid watches videos on YouTube several times a day in the U.S.

Here is a table showing the frequency of watching videos on YouTube by young kids in the U.S. 

Frequency	Share of respondents(parents)
Several times a day	35%
Once a day	19%
A few times a week	31%
Every few weeks	11%
Less often	5%

50. “Baby Shark Dance”(11.34 billion views) is the most viewed video on YouTube worldwide.

Here is a table showing the top 10 most viewed videos on YouTube.

Video	Views
Baby Shark Dance	12.73 billion
Despacito	8.14 billion
Johny Johny Yes Papa	6.69 billion
Bath Song	6.15 billion
Shape of You	5.97 billion
See You Again	5.86 billion
Phonics Song with Two Words	5.26 billion
Uptown Funk	4.89 billion
Learning Colors	4.87 billion
Gangnam Style	4.77 billion

Here is a table showing why users use YouTube.

Why users use YouTube	Share of respondents
Entertainment	82%
To follow brands and companies	18%
To strengthen their professional work	7%
To keep in touch with friends and family	8%

51. 51.4% of internet users watched music videos each week in 2022.

Here is a table showing what kind of videos internet users watch. (2022)

Videos	Share of respondents
Any kind of videos	91.9%
Music videos	51.4%
Comdey, MEME or viral videos	37.1%
Tutorial or How-to videos	31.3%
Video Livestream	30.4%
Educational video	29.8%
Product review video	27.7%
Sports clip or Highlights video	28.5%
Gaming video	27.4%
Influencer videos and vlogs	26.7%

Source: Statista, Businessofapps.

YouTube Ad Statistics

YouTube is generating revenue from its ad. To know how much revenue YouTube generates from Ads, you have to check our research. 

52. Youtube’s worldwide advertising revenue was $7.071 billion in the Q4 of 2022.

Here is a table showing the worldwide revenue of YouTube from 2018 to 2022. (Q4)

Year	Revenue
2018	3.6 billion
2019	4.7 billion
2020	6.8 billion
2021	8.6 billion
2022	7.07 billion

53.  The net advertising revenue of YouTube was 6.87 billion in 2022 in the U.S.

Here is a table showing the net advertising revenue of YouTube in the U.S. from 2018 to 2022.

Year	Revenue
2018	2.52 billion
2019	3.43 billion
2020	4.04 billion
2021	5.56 billion
2022	6.87 billion

54. India(467,000,000) is the largest YouTube advertising audience.

Here is a table showing the top advertising audience by country.

Country	Audience
India	467,000,000
U.S.A.	247,000,000
Indonesia	139,000,000
Brazil	138,000,000
Russia	106,000,000
Japan	102,000,000
Mexico	80,600,000
Germany	72,600,000
Pakisthan	71,700,000
Vietnam	62,500,000

Source: Statista, Blog.hootsuit

Youtube Shorts Statistics

It is a small section of YouTube where one can post a video of 60 seconds or less. 

YouTube started this in 2019 as a response to TikTok. Here we have collected all our top research about YouTube shorts.

55. YouTube shorts receive daily 3.5 billion views.

56. 23.4% of YouTube shorts are created in the United States.

57. 70% of YouTube shorts are lengthier than 15 seconds.

Source: SEMrush, Statista, Businessofapps, 

YouTube statistics by mobile traffic

The world is shifting from desktop to mobile. Mobile internet users are increasing day by day. So it is important to know the Youtube statistics by mobile traffic.

58. 71.66 billion traffic was on Youtube in November 2022 by mobile.

59. 3 out of 4 adult users said they watch YouTube at home on their mobile.

60. YouTube(37%) is on top in traffic received by mobile.

Here is a table showing platforms that received traffic by mobile internet.

Rank	Platform	Share of respondents
1.	YouTube	37%
2.	Facebook	8.4%
3.	Snapchat	8.3%
4.	Instagram	5.7%
5.	Web Browsing	4.6%
6.	WhatsApp	3.7%
7.	Facebook Video	2.5%
8.	Netflix	2.4%
9.	App Store	2.1%
10.	Google Pay	1.9%
11.	Others	23.4%

61. YouTube receive 1 million views by mobile daily.

62. 75% of U.S. users watch YouTube on mobile.

63. Almost 63% of YouTube watch time comes from mobile. 

Source: Zippia, Statista

How much does YouTube pay per view?

If I want to answer this question, then it depends on the channel, region, location, target audience, etc. How many subscribers do you have? It depends on that too. 

Let’s get started…!

64. The actual pay for every view varies between $0.003 to $0.005.

65. YouTubers get between $3 to $5 for 1000 views.

Here is a table showing the estimated earnings of YouTubers.

Views	Estimated Earnings
10K views	$50 to $80
100K views	$500 to $2,500
1 million views	$3,400 to $40,000
150 million views	$80,000 to $100,000

66. YouTubers with 10000 subscribers get paid $200 per video.

Here is a table showing, according to subscribers, how much YouTubers are getting paid.

Subscribers	Amount
10,000 Subscribers	$200 per video
100,000 Subscribers	$2,000 per video
1,000,000 Subscriber	$20,000 per video

Source: Makeuseof, Digitaluncovered, Shopify

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Conclusion : YouTube Statistics

YouTube is the second largest search engine after google. YouTube is growing daily in terms of revenue, subscribers, channels, videos, etc.

All age groups watch YouTube. From nursery-going kid to chilling grandfather. People use YouTube for many reasons, such as education, entertainment, etc.

Youtube started its new feature, YouTube shorts, in 2019 to tackle TikTok. YouTube shorts are also entertaining people very well, such as YouTube. 

FAQs on YouTube Statistics