Around 46% of content creators are creating content full-time time, and 42.7% of creators are part-timing as of 2024.
As a result, the creator economy has experienced a surge of growth in the last decade, and the number of creators has increased drastically.
Marketers are becoming more inclined to invest in influencer marketing. The efficiency and advantages of utilizing influencer marketing are beginning to replace the display ads.
This article highlights some of the most important facts concerning the creator economy market, creators, and trends.
Creator Economy Statistics (Top Picks For 2024)
- There are around 207 million creators globally.
- The global creator economy market size is expected to reach $528.39 billion by 2030.
- The global influencer marketing market size is around $21.1 billion.
- There are around 15 million content creators on YouTube.
- 139 million creators have between 1,000 and 10,000 followers.
- Approximately 77% of social media influencers are female.
- About 10% of the creators make more than $100,000 per year.
Creator Economy Market Size
With the digital revolution taking place in the last decade, the creator economy has been impactful.
As digital media grows rapidly, the number of creators and the creator economy is expanding hand in hand.
The Global Creator Economy Market Size Is Expected To Reach $528.39 Billion By 2030
The global economy market was valued at over $127.65 billion in 2023.
Growing at a CAGR of 22.5% between 2023 and 2030, the global creator economy market size is forecast to reach around 528.39 billion by 2030.
Here is a table with the global creator economy market size estimated for the next few years:
| Year | Creator Economy Market Size |
|---|---|
| 2023 | $127.65 billion |
| 2024* | $156.29 billion |
| 2025* | $191.33 billion |
| 2026* | $234.76 billion |
| 2027* | $287.81 billion |
| 2028* | $351.98 billion |
| 2029* | $429.95 billion |
| 2030* | $528.39 billion |
Source: Coherent Market Insight *Projected numbers calculated considering a CAGR of 22.5%
The Global Influencer Marketing Market Size Is Around $21.1 Billion
Receiving rewarding ROI through influencer marketing, marketers are utilizing it by leveraging big and small influencers to run their marketing campaigns.
The global influencer marketing market size is estimated to be around $21.1 billion in 2023.
The global influencer marketing market value tripled from 6.5 billion in 2019 to 2023.
Here is a table with the global influencer marketing market size over the years:
| Year | Influencer Marketing Market Size |
|---|---|
| 2023 | $21.1 billion |
| 2022 | $16.4 billion |
| 2021 | $13.8 billion |
| 2020 | $9.7 billion |
| 2019 | $6.5 billion |
| 2018 | $4.6 billion |
| 2017 | $3 billion |
| 2016 | $1.7 billion |
Source: Statista
Content Creators Statistics
Content creators, social media superstars, influencers, bloggers, videographers, and editors make up the majority of the creator economy.
With the growing social media usage and increasing demand for user-generated content, millions of creators focus on creating content and assisting marketing activities.
There Are Around 207 Million Creators Globally
As per the data available, there are over 207 million creators who make content regularly on social platforms.
Among them, about 45 million creators are professional content creators, and around 162 million are amateur content creators.
Source: Linktree
139 Million Creators Have Between 1,000 And 10,000 Followers
There are around 2 million creators that have over a million followers.
Around 23 million creators have less than 1,000 followers, and 41 million have between 10,000 and 100,000 followers.
Here is a table with the number of creators and their followers:
| Number of Followers | Number of Creators |
|---|---|
| more than 1 million | 2 million |
| between 100,000 and 1 million | 2 million |
| between 10,000 and 100,000 | 41 million |
| between 1,000 and 10,000 | 139 million |
| less than 1,000 | 23 million |
Source: Linktree
More Than 46% Of The Creators Are In It Full-Time
The content creation era has evolved greatly in the last decade, and more people are considering creating content in 2024.
Around 46.7% of content creators are creating content full-time, and around 42.7% of creators are part-timing in the field.
In addition, about 10.6% of the creators consider themselves hobbyists.
Source: ConvertKit
Over 30% Of The Part-Time Creators Are Salaried Employees
Salaried professionals make up most of the part-time creators, and self-employed creators come in the second spot.
About 31% of the part-time creators are salaried employees, and around 24% are self-employed.
Here is a table with the employment status of part-time creators:
| Employment Status | Percentage of Part-time Creators |
|---|---|
| Salaried employee | 31% |
| Self-employed | 24% |
| Employed for hourly wages | 12.5% |
| Homemaker | 6.5% |
| Retired | 6% |
| Students | 6% |
| Unemployed | 5% |
| On disability | 1.5% |
| Military | 0.2% |
Source: ConvertKit
Around 77% Of Social Media Influencers Are Female
A survey found that women are leading the influencer market on every social platform.
About 77% of social media influencers are female, while males make up just 23%.
79% of Instagram and 69% of YouTube influencers are women.
Nearly 53.79% of TikTok creators are female, while 46.21% are male.
Source: Collabstr
Gen Z Accounts For Only 13% Of All Content Creators
Though Gen Z is regarded as the most digitally aware generation of the current era. However, only 13% of all content creators are Gen Z.
Millennials take the lead in content creation, making up 41% of all content creators, and Gen X comprises 30% of all content creators.
Here is a table with the percentage share of content creators by age group:
| Age Group | Percentage of Content Creators |
|---|---|
| Millennials | 41% |
| Gen X | 30% |
| Boomers | 16% |
| Gen Z | 13% |
Source: Adobe
Over 70% Of The Creators Spend Less Than 10 Hours Per Week On Content Creation
Around 36% of creators spend 1-5 hours per week on content creation, and over 27% spend 5-10 hours per week.
On the other hand, only 5% of creators spend more than 40 hours per week, and 7% spend an hour or less per week creating content.
Here is a table with the average number of hours spent by creators on creating content:
| Average Number of Hours Spent Per Week | Percentage of Creators |
|---|---|
| An hour or less | 7% |
| 1 to 5 hours | 36% |
| 5 to 10 hours | 27% |
| 10 to 20 hours | 16% |
| 20 to 40 hours | 9% |
| More than 40 hours | 5% |
Source: Linktree
Creators Earning Statistics
Many brands realize the importance of the user base that a creator has acquired as a community.
To utilize the effect of influencer marketing, the brands are collaborating with micro and macro influencers more often.
The impact of targeted marketing and ads has proved to provide impressive ROI, and the creators also make significant revenue from ads and brand endorsements.
Around 10% Of The Creators Make More Than $100,000 Per Year
Though social media marketing is on the rise, it is not easy to bag potential brands and clients that offer a good amount of money for social media promotions.
Only 7% of creators make between $100,000 and $500,000.
Here is a table with the percentage of creators’ earnings:
| Earnings Per Year | Percentage of Creators |
|---|---|
| $1,000 or less | 26% |
| Between $1,000 and $10,000 | 26% |
| Between $10,000 and $50,000 | 27% |
| Between $50,000 and $100,000 | 11% |
| Between $100,000 and $500,000 | 7% |
| More than $500,000 | 3% |
Source: Influencer Marketing Hub
Male Creators Earn 1.88 Times More Than Female Creators
Despite the large number of female influencers on social media platforms, an average male creator earns more than their female counterparts
A report from Influencer Marketing Hub concluded that male creators earn an average of $69,922. In comparison, female creators earn around $37,065.
This indicates a difference of approximately 1.88 times between the male and female pay gap.
Source: Influencer Marketing Hub
An Average YouTube Creator Earns Between $1.61 And $29.30 Per 1,000 Views
Depending on the niche and popularity of the creator, the earnings of a YouTube creator vary.
An average monetized YouTube channel earns around $1.61 and $29.30 per 1,000 views.
A YouTube creator also makes money through brand endorsements and promotions. Channels with 50,000 to 100,000 subscribers make $500 to $1,000 per video.
Here is a table with a breakdown of YouTube Influencer rates based on the number of subscribers:
| Number of Subscribers | Revenue from Brand Deals Per Video |
|---|---|
| 50,000 to 100,000 | $500 to $1,000 |
| 100,000 to 500,000 | $1,000 to $3,000 |
| 500,000+ | $3,000 to 5,000+ |
Source: Brand Mentions, Business Insider
Over 70% Of The Content Creators’ Revenue Comes From Advertising
Advertising, and brand endorsements are the two most prevalent means of earning for content creators.
Around 70.7% of content creators use advertising, and 58.5% use brand endorsements as their source of revenue generation.
Besides, 52.7% of creators earn via product sales, and 39.3% get revenue via affiliate links.
Here is a table with the percentage of content creators’ earning streams:
| Means of Earning | Percentage of Content Creators |
|---|---|
| Advertising revenue | 70.7% |
| Brand sponsorships | 58.5% |
| Product sales | 52.7% |
| Affiliate links | 39.3% |
| Fan donations | 37.5% |
| Platform-specific monetization programs | 34.8% |
Source: Epidemic Sound
Lifestyle Influencers Earn An Average Of $994 From Brand Collaborations
Brand endorsements are a source of income for 58.5% of creators.
As the profits from brand collaboration vary by niche, lifestyle influencers charge the most, $994, for a brand endorsement, while art niche creators make about $818 from the same.
Here is a table with the average cost of collaboration by niche:
| Niche | Average Cost of Collaboration |
|---|---|
| Lifestyle | $994 |
| Health | $979 |
| Entertainment | $968 |
| Travel | $939 |
| Food & drink | $918 |
| Fashion | $912 |
| Model | $864 |
| Beauty | $860 |
| Music | $850 |
| Art | $818 |
Source: Collabstr
Patreon Has Paid Out $3.5 Billion To Over 250,000 Creators To Date
Patreon is a platform that works on a direct relationship between creators and subscribers where subscribers pay creators on a monthly or content-wise basis.
Patreon has reported paying out more than $3.5 billion in revenue to over 250,000 creators to date.
With over 8 million monthly active members, Patreon is one of the most preferred platforms for creators and freelancers to earn their bread.
Source: Patreon
General Creator Economy Statistics And Trends
In this section, we will explore some of the most considerable and important statistics about the creator economy and future trends to look out for.
59% Of New Creators Have Not Monetized Their Content Yet
Content creators require an average of six and a half months to earn their first dollar.
Around 59% of new creators do not earn from their content.
On the other hand, full-time creators leverage 2.7 income streams on average.
TikTok Is The Most Used Platform By Content Creators For Revenue Generation
Though many big creators use YouTube to generate income, TikTok is used by over 30% of the content creators to generate money.
25.8% of creators use YouTube, and 16.5% use Facebook as their primary source of income generation.
Twitter and Instagram are used by around 13.1% and 7.1% of creators to generate earnings through content creation.
Source: Epidemic Sound
Around 97% Of Content Creators Believe AI Will Help Them Automate Repetitive Tasks
More than 94% of creators think AI will enable more personalized or customized content experiences for their audience.
Around 64.9% of content creators reported using AI image and video recognition software, and 57.4% reported using automated transcription tools.
Conversely, about 6.7% of the creators don’t use any AI-powered tools.
Source: Epidemic Sound
Influencer Marketing Spending Is Exceeding Paid Ads
Brands are now focusing more on spending on influencer marketing than paid ads due to the effectiveness of influencer marketing.
Since there is no monopoly in influencer marketing, paid ads are becoming less prevalent on social platforms like Facebook, TikTok, and Instagram.
Source: Insider Intelligence
The United States Influencer Marketing Spending Will Surpass $2 Billion On Instagram By 2024
Instagram is the leading influencer marketing platform in the marketing field. It is experiencing almost double the investments of other social platforms like Facebook, TikTok, and YouTube combined.
Influencer marketing spending in the United States is predicted to exceed $2 billion on Instagram by 2024, while TikTok, YouTube, and Facebook will receive $1 billion.
Source: Insider Intelligence
Conclusion
These were the most compelling statistics about the creator economy market, content creators, and influencer marketing in 2024.
The creator economy is set to grow steadily in the future, and more creators will be creating content across social platforms. As a result, Influencer marketing will also receive a boost with the increasing number of influencers.
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