Instagram as a platform has seen massive growth over the years. With emerging content creators, the user count has shot up to 2.4 Billion. Even so, people now realize the monetization potential of the platform. So, how much does Instagram pay?
Micro influencers on Instagram with 500 –10,000 followers can earn up to $10-$100 per post. Meanwhile, microinfluencers with 10,000–50,000 can earn up to $500 per post. However, earnings on Instagram are influenced by a lot of factors, such as your reach, engagement, type of sponsorship, etc.
I went through various articles and research online to understand Instagram pay and earnings in detail. Additionally, I dived into some of the Instagram creators’ accounts and interviews, where they shared how they make money through the platform. This article will lay down all the details you need to know about monetizing your Instagram.
Make sure you stick with me until the end because I also have some insight tips and secrets to maximize your earnings from Instagram that you can follow.
With that, let’s get started!
Do Instagram Users Get Paid?
Instagram doesn’t pay any of its creators directly. Influencers and creators on Instagram get paid through collaborations, sponsored posts, and content partnerships.
You are certainly misguided if you think the new Instagram payouts feature serves this purpose. It’s just a management tool to keep track of your earnings through various sources.
In addition, there are various Instagram’s built-in monetization features, but they are again an indirect way of making money. Hence, Instagram doesn’t pay directly to anyone but through different in-app and out-sourced methods.
How Many Followers Do You Need On Instagram To Get Paid?
There isn’t a fixed number of followers required to get paid through Instagram. It’s an important factor that defines your reach and, ultimately, your earning potential. But it is not the sole factor to start earning on Instagram.
The follower count is vital as it ultimately reflects your consumers. The more followers you have, the higher your engagement chances are! Therefore, follower count, engagement rate, and niche decide your money-making potential on Instagram.
In fact, being niche-specific is the key. Thousands of stale followers won’t matter unless they sign up for your unique content. So, you should never think of that bare minimum to start earning on Instagram.
Many creators have earned a fair share with just a few followers. For instance, consider Emma Chamberlain and Stephanie Lange, who are earning a good amount through Instagram.
Their follower count is 15.4M and 201K, respectively, which doesn’t make much difference. As long as both have a good reputation with their audience, they will get paid through Instagram. Consequently, there are various examples that you can look up to for yourself!
How Much Does Instagram Pay For 1,000 Views?
According to different reports, the average pay rate for 1000 views on Instagram can go from $0.10 to $0.50. However, various influencers have reported they earn around $5 per 1000 views.
It is important to note here that Instagram doesn’t pay you directly for the number of views you receive on your Reels. Instead, you will be paid through other sources, such as partnerships, collaborations, sponsored posts, etc.
How Much Does Instagram Pay For 1 Million Views?
Since Instagram doesn’t pay its creators for the number of views received, there is no fixed amount decided if your video hits one million views. The money you earn will depend on the monetization strategy you implemented for your account or that particular video.
Here is a video of an Instagram creator sharing their experience on how much they get paid through Instagram. You can take a look at the detailed breakdown to get a detailed understanding of the payout methods.
How Much Do Instagram Influencers Make?
As per Statista, Instagram Influencers make $10 to $10,000+ per post, which varies with the follower count. Furthermore, this amount is also influenced by content type, industry standards, engagement rate, and the influencer’s niche.
Here, you can find the Influencers type with their respective earnings:
| Micro-Influencers | No. of Followers | Income Per Post |
|---|---|---|
| Nano Influencers | 1K-10K | $10 – $100 |
| Micro-Influencers | 10K-50K | $100 – $500 |
| Mid-tier Influencers | 50K-500K | $500 – $5,000 |
| Macro Influencers | 500K-1M | $5000 – $10,000 |
| Mega Influencers | 1M+ | $10,000+ |
Tips To Make Money On Instagram
Now that you know about Instagram’s money-earning potential, we must talk about the different ways to do it. Hence, I have compiled the best tips here to start earning on Instagram.
Editor’s note: Even if you are someone who’s just getting started with Instagram, you can use these effective tips to get 1000 followers quickly. Remember, in order to become good at monetization, you need to put in a lot of work to showcase yourself out there.
1. Work With Brands
If you have a considerable number of followers and a good engagement rate, Brand collaboration is one of the go-to methods for making money. When you collaborate with a brand, you sign up for their promotion and get the money out of it.
This can be done in the form of sponsored posts and display advertising.
You can take the example of Ronaldo here, who makes $3.23 Million per post through brand promotions.
However, even if you do not have a significant number of followers, you can still collaborate with different brands to promote their products. Remember, you don’t have to be a mega influencer to earn through promoting brands.
2. Earn With Badges
Instagram has recently introduced a new method to earn money i.e. through badges. You can make money by getting live badges, which work as tips.
For every two hearts added to your badges, you can earn a profit of $1.99.
3. Monetize Your Content
Many influencers are earning $250–$450 per 10K followers for content collaborations. With it, a creator collaborates with other content creators to increase their reach. One example of such an Instagrammer is MrBeast.
Similarly, you can also monetize your content in the form of reels, blogs, or campaigns that give high dividends.
4. Sell Your Products Online
Having a virtual shop is better than a physical one as it increases your reach. You can sell your products online and let users buy directly through Instagram. Instagram provides a separate shop feature where you can display your products directly on your account, and users can browse the entire catalog without having to switch to a different platform.
An example is Hailey Bieber, who launched her Skincare brand –Rhode. She markets her brand through her posts all over her Instagram account.
5. Go For Consultancy Services
Consultancy is a game-changer if you want to share your knowledge and wisdom with others. Through this, you can sell your marketing strategies.
Moreover, you can sell your courses and services. Believe me, as you read this, Nathan Chan is making $19996 per course!
6. Become An Affiliate
Affiliate marketing is a great option to get a good commission by selling others’ products. You can promote products of different brands, and whenever users buy using your code, you earn a commission from the brand.
Commission rates can vary depending on the brand, but one can consider earning a considerable amount of money through affiliate marketing on Instagram.
Well, you can be like John Chow, earning $100K monthly as an affiliate. All you need to do is partner with an affiliate program.
7. Create Your Brand Merchandise
What can be better than earning money from your brand? This is what Brand Merchandise is all about. With it, you can link up your website with Instagram. So this will help your audience to identify with your brand.
Furthermore, when you have gained a good reach on Instagram, you can turn this into a multi-dollar Industry.
An excellent example is Mr.Beast, whose source of income is selling his brand merchandise. He spends a lot of time to promote his brand and products across the platform.
8. Sell Subscriptions
After attaining a certain visibility on Instagram, you can also offer subscriptions to your users. This is like being a third party between producers and consumers.
You can also club these subscriptions with discounts, which ultimately give you profit. Aliza Kelly is one such creator who has been using this technique to earn money.
Ultimately, you can rely on different methods to find which one works the best for you. Many influencers diversify their sources of income rather than sticking to just one.
Tip: You can use our guide to find trending reels on Instagram and take a step closer to boosting your views and reach!
Top 5 Highest-Paid Instagram Influencers
Here’s a glimpse of what the top highest-paid Instagram Influencers are earning. So, for your reference, I have listed the top 5 highest-paid Instagram Influencers here.
| Rank | Influencer Name | No. of followers | Earnings per post | Instagram ID |
|---|---|---|---|---|
| 1. | Cristiano Ronaldo | 621M | $3,234,000 | Here |
| 2. | Lionel Messi | 499M | $2,597,000 | Here |
| 3. | Selena Gomez | 429M | $2,558,000 | Here |
| 4. | Kylie Jenner | 400M | $2,386,000 | Here |
| 5. | Dwayne Johnson | 396M | $2,326,000 | Here |
Some of these megastars are also featured in our list of highest-paid influencers of 2024, showing their high potential to monetize social media at its best!
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Wrapping Up: You Can Earn $10 -$500 Per Post On Instagram
With everything said, it’s now obvious that Instagram offers great money-earning potential. You just need to crack the code of how to make money efficiently.
Although Instagram doesn’t pay its creators directly like TikTok, you can still earn through different sources of income, such as affiliate marketing, brand collaborations, partnerships, selling digital and physical products, etc.
In addition, followers alone don’t define your earnings. Your engagement, niche, and strategic content are also key factors that need to be considered. To boost your stories and make people look into them closely, you can use some creative Instagram story ideas that I have shared.
You just need to craft high-quality content that resonates with your niche and community.
Remember, Instagram marketing is an art that can be turned into profit with consistency, dedication, strategy, and valuable content.
