Before mid-2023, there was no direct monetization source on X. The only way creators could earn was through indirect ways like sponsored tweets, affiliate links, and donations. However, the text-based platform has now introduced a new payment program that spikes curiosity around how much Twitter pays.
Is it based on views? Is it based on followers? As per the articles I went through, the answer is neither. I was surprised that Twitter’s payment system differs from YouTube, Instagram, and other social media sites.
This article will cover what I learned from the past two weeks and how much Twitter pays per 1000 views and 10K followers.
It also includes Twitter’s direct and indirect payment mediums, eligibility criteria for the earning program, and some factors that influence the revenue.
So, if you are curious about creators’ average monthly earnings, keep reading!
Quick Verdict: How Much Does Twitter Pay?
- X does not pay through the amount of views and followers you gain.
- You can sign up for its Ad Sharing or Media Monetisation Programs.
As a result, you can either roll ads in your threads or promote a specific brand that further tracks the ads’ impressions and returns 97% of revenue to you. Only until you earn $50K lifetime earnings does the revenue return percentage drop to 90.
- Affiliate marketing, sponsored tweets, monthly subscriptions, and donations are indirect ways to earn extra cash.
- The average monthly earnings for Twitter creators are between $50 and $75.
- The creator’s estimated earnings for 1 Million impressions are between $8 and $9.
How Much Does Twitter Pay for 1 Million Views?
Unlike YouTube, Twitter does not pay its creators based on a view. Yes, there is Ad Revenue, but it greatly depends on promoted Tweets and Ad rollouts on your threads.
However, it does not define 1000 views. Instead, how many impressions your Tweet has received alongside the ad further evaluates your revenue. That, too, is influenced by the above-mentioned factors!
How Much Does Twitter Pay For 10,000 Followers?
Twitter does not pay its creators based on followers. However, the monetization opportunities and the greater scale for revenue increase with the increase in traffic.
The best part about having 1K followers and above is that you can start monthly subscriptions with plans like $2.99, $4.99, and $9.99.
How Much Do Twitter Creators Earn?
Twitter creators earn up to 97% of the revenue generated from their content.
Once you reach the lifetime earnings of $50K, the earning percentage is reduced to 90% after the in-app purchases.
Unfortunately, there is no exact data on how much Twitter creators earn.
So, I could only gather the information of users who had willingly shared the revenue when the program was first launched!
With that, let’s take a look at those Twitter creators and their specific earnings:-
| Creator/ Account | Earnings | Duration | Followers |
| Mr Beast | $25,801 | February to July | 23.5 Million |
| Internet Hall of Fame | $107,247 | – | – |
| Raptalksk | $2,336 | – | 251.2K |
The average earnings of Twitter creators is between $2K to $5K every month.
However, these figures will vary depending on how popular or less discovered the creator is. In fact, the celebrities would earn way more on average Tweets.
Can You Get Paid From Twitter Directly?
Twitter allows you to earn directly from the platform by offering two monetization programs: Ad Revenue Sharing and Premium Video Sharing.
Ad Revenue Sharing helps users earn money through the display ads. Simply put, the earning rate per impression would be influenced by the number of verified users viewing your ad in your Twitter thread or replies.
So, the more popular your Tweet is, the more replies you get. Thus, the more replies you have in the thread add up to the revenue you generate.
However, you do not earn 100% of the generated revenue. (I will discuss more about it later.)
Premium Video Sharing helps advertisers monetize through their shared video.
How Do You Know You Are Eligible To Earn Through The X App?
To monetize your content on Twitter or X, you must cross-check whether you:
- Are a Blue Subscriber — pay $8/ Month
- Have 5 Million Tweet Impressions for 3 Months Straight
- Have a Minimum of 500 Followers
Once qualified to monetize your tweets, you must create a Stripe account, which is Twitter’s account for payment processing! Another thing to keep in mind is you cannot just recycle popular tweets and try to monetize through them.
In last year’s tweet, Elon Musk warned against it, saying, “Anyone engaging in repeated theft of posts will be demonetized!”
Anyone engaging in repeated theft of posts be demonetized
— Elon Musk (@elonmusk) July 14, 2023
Factors Influencing Your Twitter Earnings
The amount of each user’s earnings would differ based on the creator’s engagement rate, audience size, monetization strategy, and content type.
So, let’s go through each factor one by one:-
- Amount of Followers: The more the number of followers a creator has, it enhances the monetization opportunities, considering the impression each tweet gets!
- Engagement Rate: Ad impressions on your replies enhance the revenue you generate. In addition, adding affiliate links in your tweets further pushes followers to purchase a product with 2x income.
- Monetisation Strategy: Using multiple monetizing mediums increases your revenue. This way, you put 1x effort into creating the post, but earning from three sides is something to ponder upon.
- Content and Formatting Type: Twitter supports different kinds of media, including text-only tweets, videos, and live streams.
Each of these mediums generates different engagement as well as revenue.
How Much Do Twitter Creators Earn?
Twitter creators earn up to 97% of the revenue generated from their content.
Once you reach the lifetime earnings of $50K, the earning percentage is reduced to 90% after the in-app purchases.
Unfortunately, there is no exact data on how much Twitter creators earn.
So, I could only gather the information of users who had willingly shared the revenue when the program was first launched!
With that, let’s take a look at those Twitter creators and their specific earnings:-
| Creator/ Account | Earnings | Duration | Followers |
| Mr Beast | $25,801 | February to July | 23.5 Million |
| Internet Hall of Fame | $107,247 | – | – |
| Raptalksk | $2,336 | – | 251.2K |
The average earnings of Twitter creators is between $2K to $5K every month.
However, these figures will vary depending on how popular or less discovered the creator is. Celebrities earn way more on average tweets.
How Does the Twitter Monetisation System Work?
As briefly discussed earlier, Twitter has two monetization systems. So, when it comes to Ad Revenue Sharing, the process is clear: advertisers would run ads on your Tweets –
Depending on the impressions on those ads, you will generate 97% of the revenue.
In addition, you get access to Media Studio Monetisation, a program that helps you monetize video content on Twitter. In which, you get two options:
- Amplify Pre-Roll: Choose the tags/ ads that appear on your threads
- Amplify Sponsorships: Promoting a brand
If you choose the first option, you can choose which tag or ads appear on your video content. On the other hand, the second option is one-to-one Sponsorships – where you would tie up with one brand and promote their ads on your videos.
Remember that both methods require you to avoid sensitive and disrespectful content, including hate speech, nudity, and deception.
These were the direct mediums from which you could monetize your tweets.
You can scroll down at the end of my article and find indirect ways to earn from the X app. (STRATEGIES!)
Twitter Monetization Countries
Twitter supports monetization for 50+ countries worldwide, including the USA, the UK, and Asia. To verify whether your specific country is eligible for Twitter monetization, head to the platform’s help page.
Strategies To Increase Earnings On Twitter
While I have seven working strategies to increase your earnings on Twitter, posting high-quality and niche-specific tweets is extremely important. This would help in organic engagement, which actively interacts with your posts.
Need help figuring out which type of content works for you? Easy, just check out X’s analytics.
That would help you understand your demographic and, thus, push you to create posts accordingly. Lastly, just be consistent.
With that, check out my top strategies to increase your Revenue on Twitter:-
- Accepting Tips From Followers: Monetising tweets starts with baby steps, which is first to accept tips from your followers. All you need to do is add a direct payment service in your bio –
KoFit, Patreon, and Cash App are some of the widely used funding platforms.
- Monthly Subscriptions/ Super-Follows: Like any other social media platform, creators offer exclusive content and perks to the followers who subscribe to their monthly service—the rates for Super Follow range between $2.99 to $9.99.
In this plan, followers get subscriber-only benefits such as replies, free spaces, and badges. However, there is an eligibility criteria:
You can only start the monthly subscription if you are 18+, have over 10K followers, and meet the X’s creator’s only monetization standards.
- Ticket Spaces: Creators host exclusive audio events on Twitter, charging attendees a certain entry fee. This is perfect for random Q&A sessions, music parties, relaxed live, or low-budget meet and greet.
The rates of these Ticket Spaces completely depend on the creator.
- Sponsored Tweets: As a creator, you can partner with different brands and promote their products through simple tweets. The best thing to do is just casually gush about how you recently bought an XYZ product and went on to explain how it benefited you.
For example, you can talk about using a skincare product for a week or so and post the before and after pictures showing them the organic change.
- Affiliate Marketing: Continuing the above point, you can add an affiliate link for the direct website or even Amazon, depending on the higher commission.
Every sale through your link will return you a certain amount.
- Selling Services: You can sell your products or services through X directly!
Success Stories And Inspirational Examples Of Twitter Earnings — GangsterofLove (4K in 7 days)
With 4,044 followers, GangsterOfLove is a fairly popular user on Twitter. The creator generally tweets about memes and random insights into their life. A while back, they shared the utmost excitement of earning $4K through random tweets:
The insight is from the past seven days, so I assume they only generated the revenue during the last week. Unfortunately, GangsterofLove did not mention their exact medium of earnings, so it’s unclear and quite surprising to see such an amount in such a short period.
Related Read:
Conclusion: Average Monthly Twitter Pay $50 to $75
Twitter does not pay their creators on a view or followers basis.
Instead, there is a criterion to be a Blue Subscriber with a minimum of 500 followers and 5 Million impressions on your posts in the last three months.
After that, you can monetize your posts by following direct and indirect ways:-
- Ad Revenue Sharing: Rolling ads on your tweets
- Amplify Pre-Roll: Choose the tags/ ads that appear on your threads
- Amplify Sponsorships: Promoting a brand through specific ads
- Sponsored post: Marketing a product through your praise tweets
- Super follow: Monthly subscriptions between $2.99 to $9.99
- Accept Donations
Sometimes, followers are so enamored by a creator and their service that they start offering donations. This donation can be in the form of a direct cash app or tip jar.
So, what are you waiting for? Sign up for Twitter’s creator program and earn hefty!
FAQs
Twitter does not pay the creator through Tweet per view. Instead, the payout roll-through happens due to the ad impressions in their tweet thread or replies.
It’s a tool for creators to calculate their earnings based on their engagement and number of followers. All you need to do is add your Twitter username in the blank box. However, this will only work when earning from the X app.
On average, a creator can earn up to $50 to $75 per Month. Even so, these rates vary depending on the creator’s popularity.
No exact data is available on how much X pays the creator per 1 Million impressions. Despite that, they researched and came up with a figure between $8 to $9.
The direct way to get paid on Twitter is through Ad Revenue Sharing, which is ad display in your Tweet replies. Another thing you can do is monetize your tweets through Amplify Pre-Rolls and Amplify Sponsorships.
