TikTok is used by over 19.58% of the world’s population and 29% of the internet users.
Since younger generations prefer short videos over long-form content, Gen Z and Millennials primarily use the platform.
The United States has over 120.5 million TikTok users, which is nearly 35.76% of the country’s population. Further, the average time spent on TikTok is approximately 58.4 minutes.
In this article, we will discuss the details of the number of TikTok users worldwide, their demographics, financials, and other significant statistics.
TikTok User Statistics (2024) — Top Picks
- TikTok has over 1.58 billion monthly active users
- The United States has over 120.5 million TikTok users
- TikTok has been downloaded over 4.1 billion times to date
- TikTok is estimated to reach over $17.2 billion in ad revenue in 2024
- The majority of TikTok users are aged between 18 and 34
- 48% of global TikTok users are female, while 52% are male
- The average time spent on TikTok is around 58.4 minutes per day.
- The Asia Pacific region has over 682 million TikTok users
How Many People Use TikTok?
TikTok has 1.58 billion monthly active users globally, with 170 million monthly active users in the United States as of August 2024.
TikTok ranks fifth among the most-used social media platforms after Facebook, YouTube, Instagram, and WhatsApp.
In just 4 years, 1 billion users joined TikTok, while Facebook and Instagram took over 10 years to do so.
Here is a table with the number of monthly active users on top social media platforms:
| Social Media Platform | Monthly Active Users |
|---|---|
| 3,065 million | |
| YouTube | 2,504 million |
| 2,000 million | |
| 2,000 million | |
| TikTok | 1,582 million |
| 1,343 million | |
| Facebook Messenger | 1,010 million |
| Telegram | 900 million |
| Snapchat | 800 million |
| Douyin | 755 million |
| Kuaishou | 700 million |
| X/Twitter | 611 million |
| 598 million | |
| 554 million | |
| 498 million |
Source: Statista.
TikTok Users by Country
TikTok’s registered users have increased from 652.5 million in 2019 to over 2.05 billion in 2024.
TikTok Has More Than 2.05 Billion Registered Users Globally
The percentage increase in TikTok users from 2019 to 2024 is approximately 206.65%. However, TikTok was banned in India in 2020, where it had the most downloads and users.
Despite losing a large number of users, TikTok was successful in registering more than double the users in the next 3 years.
With the increased usage of short-form video platforms, TikTok users are expected to grow by over 2.24 billion by 2027.
Here is a table with the number of total registered TikTok users over the years:
| Year | Number of Registered Users |
|---|---|
| 2027* | 2.24 billion |
| 2026* | 2.19 billion |
| 2025* | 2.13 billion |
| 2024* | 2.05 billion |
| 2023 | 1.92 billion |
| 2022 | 1.71 billion |
| 2021 | 1.40 billion |
| 2020 | 1.03 billion |
| 2019 | 652.5 million |
| 2018 | 347.1 million |
*-Estimated Numbers
Source: Statista
The United States Has Over 120.5 Million TikTok Users
Comparatively, Indonesia has the highest number of TikTok audiences as of July 2024.
Following the 2020 TikTok ban in India, which had 200 million users, Indonesia now holds the highest number of TikTok users in 2024.
Here is a table with countries with the most number of TikTok users:
| Country | Number of TikTok Users |
|---|---|
| Indonesia | 157.6 million |
| United States | 120.5 million |
| Brazil | 105.2 million |
| Mexico | 77.54 million |
| Vietnam | 65.64 million |
| Pakistan | 62.05 million |
| Philippines | 56.14 million |
| Russia | 56.01 million |
| Thailand | 50.81 million |
| Bangladesh | 41.14 million |
| Egypt | 37.65 million |
| Turkey | 37.5 million |
| Iraq | 33.17 million |
Source: Statista
TikTok Users Demographics
With the continuously increasing number of users, TikTok has a diverse array of users and creators.
In this section, let us check out the statistics about TikTok users by age, gender, and region.
The Majority Of TikTok Users Are Aged Between 18 And 24
Since Gen Z and millennials are the most active social media users, TikTok is getting increasingly popular among the younger population.
Around 36.2% of TikTok users are 18 to 24 years old, and 32.1% of users fall in the age bracket of 25 to 34 years old.
About 25.2% of TikTok users are between 35 and 54 years old, while 6.4% are over 55 years old.
Here is a table showing the age demographics of TikTok users:
| Age Group | Percentage of TikTok Users |
|---|---|
| 18 to 24 years | 36.2% |
| 25 to 34 years | 32.1% |
| 35 to 44 years | 16.5% |
| 45 to 54 years | 8.7% |
| 55+ | 6.5% |
Source: DataReportal
48% Of Global TikTok Users Are Female, While 52% Are Male
Around 18.1% of TikTok’s global audience are women between the ages of 18 and 24 years, while male users of the same age make up around 18.6%.
Here is a table with the distribution of TikTok users by gender and age:
| Age Group | Female Users Percentage | Male Users Percentage |
|---|---|---|
| 18 to 24 years | 18.1% | 18.6% |
| 25 to 34 years | 15% | 17.6% |
| 35 to 44 years | 7.5% | 8.5% |
| 45 to 54% | 4.1% | 4.2% |
| 55+ | 3.3% | 3% |
Source: Statista.
Most Of The TikTok Users In The United States Are Gen Z and Millennials
Around 23.9% of TikTok’s monthly active users in the United States are between 18 and 24 years old.
More than 17.7% of TikTok’s monthly active users in the U.S. are aged between 12 and 17, while 2.5% are under 11.
The 25 – 34 age group accounts for 25.2% of TikTok’s monthly active users in the United States.
Here is a table with the distribution of TikTok users by age in the United States:
| Age Group | Percentage of TikTok Users |
|---|---|
| 0 to 11 years | 2.5% |
| 12 to 17 years | 17.7% |
| 18 to 24 years | 23.9% |
| 25 to 34 years | 25.2% |
| 35 to 44 years | 17.1% |
| 45 to 54 years | 6.7% |
| 55 to 64 years | 5.2% |
| 65+ | 1.7% |
Source: backlinko
Asia Pacific Region Has The Most TikTok Users Globally
Asia Pacific region has over 682 million TikTok users, while North America has around 192 million TikTok users.
On the other hand, Europe has around 238 million TikTok users, and Latin America has over 207 million TikTok users.
Here is a table with the number of TikTok users by region over the years:
| Year | Asia Pacific | North America | Europe | Latin America | Middle East and North Africa |
|---|---|---|---|---|---|
| 2023 | 682 million | 192 million | 238 million | 207 million | 171 million |
| 2022 | 590 million | 169 million | 199 million | 168 million | 129 million |
| 2021 | 404 million | 110 million | 138 million | 97 million | 82 million |
| 2020 | 300 million | 82 million | 104 million | 61 million | 55 million |
| 2019 | 185 million | 49 million | 59 million | 33 million | 28 million |
| 2018 | 88 million | 12 million | 8 million | 5 million | 6 million |
Source: BusinessofApps
TikTok Usage Statistics
With humans having an attention span less than a goldfish, internet users consume short-form content more than average.
To cope with the new user behaviors, the content on TikTok and its usage pattern has changed drastically.
In this section, let us explore some essential data about TikTok usage.
The Average Time Spent On TikTok Is Around 58.4 Minutes
Due to highly engaging and entertaining content on the platform, the average time spent on TikTok has been increasing steadily over the years.
The average time spent on TikTok was around 27.4 minutes in 2019, which almost doubled, reaching 58.4 minutes in 2024.
This number has been increasing by an average of 7 minutes per year.
Here is a table with the average time spent on TikTok over the years:
| Year | Average Time Spent on TikTok |
|---|---|
| 2024 | 58.4 minutes |
| 2023 | 55.8 minutes |
| 2022 | 52 minutes |
| 2021 | 45.3 minutes |
| 2020 | 38.6 minutes |
| 2019 | 27.4 minutes |
Source: Oberlo
The Average Session Length On TikTok Is 15 Minutes And 56 Seconds
TikTok has the second-highest session duration among all the social media apps.
In comparison, YouTube has the highest session duration of 7 minutes 25 seconds.
The following table displays the session duration of TikTok compared to other social media apps:
| Social Media Platform | Average Session Duration |
|---|---|
| YouTube | 7 minutes 25 seconds |
| TikTok | 5 minutes and 56 seconds |
| 3 minutes and 42 seconds | |
| 2 minutes and 44 seconds | |
| 2 minutes and 11 seconds | |
| X (Twitter) | 2 minutes and 11 seconds |
| Snapchat | 1 minute and 23 seconds |
| Telegram | 1 minute and 21 seconds |
| Line | 1 minute 21 seconds |
| 1 minute 13 seconds | |
| WhatsApp Messenger | 1 minute and 6 seconds |
| FB Messenger | 1 minute and 6 seconds |
Source: Data Reportal.
TikTok App Has Been Downloaded Over 4.1 Billion Times To Date
In 2023, TikTok recorded over 1 billion downloads, while there were around 856.69 million downloads in 2022.
TikTok’s downloads increased, reaching 313.53 million in the first quarter of 2020, the highest quarterly download total ever.
Here is a table with TikTok’s number of downloads over the years:
| Year | Number of Downloads |
|---|---|
| 2023 | 1.00 billion |
| 2022 | 856.69 million |
| 2021 | 721.09 million |
| 2020 | 984.49 million |
| 2019 | 703.84 million |
Source: Statista
TikTok Financial Statistics
Along with capturing a large market share in the short-form video industry, TikTok has also generated billions from ad revenue.
In addition to the revenue generated, the content creators on TikTok have also managed to amass a significant amount of revenue through the platform.
Let’s find out some of the key statistics about TikTok’s revenue.
TikTok Is Estimated To Reach Over $17.2 Billion In Ad Revenue In 2024
With over 1 billion users logging in to TikTok daily, TikTok has become a favorite platform for marketers to push ads.
TikTok is projected to generate over $17.2 billion in ad revenue in 2024 and experience a 30.7% increase from last year’s $13.2 billion.
The ad revenue has grown immensely since 2021 and is expected to accumulate over $22 billion by 2025.
Here is a table with TikTok’s ad revenue in the last few years:
| Year | Ad Revenue |
|---|---|
| 2025* | $22 billion |
| 2024* | $17.2 billion |
| 2023 | $13.2 billion |
| 2022 | $9.9 billion |
| 2021 | $3.9 billion |
*-estimated numbers
Source: Oberlo
TikTok’s Parent Company ByteDance Generated $120 Billion In 2023
In the initial half of 2023, ByteDance amassed approximately $54 billion in revenue, approaching the earnings of Meta, which amounted to $60.6 billion.
ByteDance reportedly generated over $80 billion in 2022, which shows that its revenue grew by $40 billion in 2023.
Here is a table showing ByteDance revenues over the past few years:
| Year | Revenue |
|---|---|
| 2023 | $120 billion |
| 2022 | $80 billion |
| 2021 | $61.7 billion |
| 2020 | $34.3 billion |
Source: Statista, InsiderIntelligence
General TikTok Statistics
Apart from TikTok’s impressive number of users and revenue, the platform also houses talented content creators in almost every niche.
The reach and popularity of TikTok have also made it a go-to platform for users worldwide who enjoy short-form video content.
Khaby Lame Is The Most Followed TikToker With 162.9 Million Followers
Khabane Lame is a Senegalese-Italian TikToker who makes silent mocking videos and has over 162.9 million followers on the platform as of August 2024.
With over 155.5 million TikTok followers, Charli D’Amelio is TikTok’s second most followed creator.
Making trend-setting videos on TikTok, Bella Poarch has managed to gather over 94.1 million followers and is the fourth most-followed creator, while MrBeast has the third-highest number of followers.
Here is a list of the most followed TikTokers as of August 2024:
| Rank | Creator | Number Of Followers |
|---|---|---|
| 1 | Khabane Lame | 162.9 million |
| 2 | Charli D’Amelio | 155.5 million |
| 3 | MrBeast | 103.7 million |
| 4 | Bella Poarch | 94.1 million |
| 5 | Addison Rae | 88.7 million |
| 6 | Zach King | 82.2 million |
| 7 | TikTok | 81.6 million |
| 8 | Kimberly Loaiza | 81.6 million |
| 9 | Dominik Lipa | 75.3 million |
| 10 | Burak Özdemir | 75 million |
| 11 | Will Smith | 75 million |
Source: Wikipedia
The United Arab Emirates Has The Highest TikTok Penetration At 128.3%
TikTok has a penetration rate of 128.3% in the UAE. Meanwhile, Saudi Arabia has about 120.3%, and Malaysia has over 107.3% of TikTok penetration rate.
Hong Kong and South Korea, with 1.3% and 15.1%, respectively, have the lowest TikTok penetration rates, which is lower than the worldwide penetration rate of 28%.
Here is a table with TikTok’s penetration rate in top countries:
| Country | Penetration Rate |
|---|---|
| United Arab Emirates | 128.3% |
| Saudi Arabia | 120.3% |
| Malaysia | 107.3% |
| Vietnam | 89.4% |
| Chile | 88.4% |
| Thailand | 86.6% |
| Mexico | 83.9% |
| Indonesia | 79.9% |
| Colombia | 73.1% |
| Philippines | 72.9% |
| Israel | 67.9% |
| Argentina | 65.7% |
| Brazil | 63.6% |
Source: Statista
These were some of the most prominent and important YouTube statistics to be aware of in 2024.
With the rapidly growing impact and popularity of short-form videos, TikTok is the most-used platform for short videos, leaving behind YouTube shorts.
We’re likely to see the growth of TikTok sky-rocketing by the end of this year.
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