YouTube is the world’s biggest video-sharing platform, with 2.5 billion monthly active users.
YouTube is also the second most-used search engine after Google, as more than 122 million people use the platform to search for their queries daily.
Creators and businesses prefer to use the popular social media platform to establish their online presence and reach users worldwide.
I have compiled a list of the most significant YouTube statistics regarding its users, revenue, and usage in this article.
Top YouTube Users Statistics: In a Nutshell
- YouTube has over 2.5 billion monthly active users and 122 million daily active users as of 2024.
- YouTube Premium has over 100 million subscribers
- YouTube generated $8.09 billion in revenue in the first quarter of 2024.
- Users consume over 1 billion hours’ worth of video on the platform daily
- 63% of YouTube’s watch time comes from mobile devices
- 500 hours worth of content is uploaded to YouTube every day
- There are approximately 64.6 million YouTube creators
YouTube Users Statistics
1 . YouTube has around 122 million daily active users. (Global Media Insight)
2. YouTube has over 2.50 billion monthly active users. (YouTube)
Here is a table with YouTube’s monthly active users over the years:
| Year | YouTube Monthly Active Users |
|---|---|
| 2024 | 2.5 billion |
| 2023 | 2.7 billion |
| 2022 | 2.6 billion |
| 2021 | 2.5 billion |
| 2020 | 2.3 billion |
| 2019 | 2 billion |
| 2018 | 1.8 billion |
| 2017 | 1.6 billion |
| 2016 | 1.5 billion |
| 2015 | 1.3 billion |
| 2014 | 1.1 billion |
| 2013 | 1 billion |
| 2012 | 0.7 billion |
Source: Business of Apps, YouTube, Data Reportal
3. YouTube has subscribers in over 100 countries. (YouTube)
4. YouTube received approximately 97.91 billion visits on mobile and over 14.17 billion visits from users on desktops as of December 2023. (Statista)
5. Around 30.6% of the world’s population uses YouTube every month (YouTube)
6. India, with 476 million users, has the most YouTube users among all countries. (Statista)
7. The United States has around 238 million YouTube users. (Statista)
Here is a table showing the countries with the most YouTube users:
| Country | YouTube Users |
|---|---|
| India | 476 million |
| United States | 238 million |
| Brazil | 147 million |
| Indonesia | 139 million |
| Mexico | 84.2 million |
| Japan | 79.4 million |
| Pakistan | 66.1 million |
| Germany | 65.7 million |
| Vietnam | 63 million |
| Philippines | 58.1 million |
| Turkey | 58.1 million |
| United Kingdom | 55.7 million |
8. 62% of the internet users in the United States access YouTube daily. (Statista)
9. 92% of United States users access YouTube on a weekly basis, while 98% use it monthly. (Statista)
10. 81% of United States internet users prefer using YouTube among other social media networks (Statista)
11. 92% of users prefer using YouTube to obtain information and knowledge. (Oxford Economics)
YouTube Users By Gender
12. 45.7% of YouTube users worldwide are female, while 54.3% are male. (Statista)
YouTube Users By Age
13. 21.5% of the YouTube users are aged between 25 and 34 years. (Oberlo)
Here is a table with the share of YouTube users by age:
| Age | Users |
|---|---|
| 18-24 | 15.7% |
| 25-34 | 21.5% |
| 35-44 | 17.9% |
| 45-54 | 12.9% |
| 55-64 | 9.4% |
| 65+ | 9.5% |
14. In the United Kingdom, around 24% of YouTube users are between 16 and 24 years old, and 44% are between 25 and 44 years old. (Global Media Insight)
YouTube Revenue Statistics
Being the second most used social platform, YouTube has amassed considerable revenue from ads and premium subscribers.
15. YouTube generated $8.09 billion in the first quarter of 2024. (Statista)
16. YouTube’s cumulative revenue for Q1, Q2, Q3 and Q4 of 2023 was $31.5 billion. (Statista)
Here is a table with YouTube’s ad revenue over the years:
| Year | Revenue |
|---|---|
| 2024 (Q1) | $8.09 billion |
| 2023 | $31.5 billion |
| 2022 | $29.24 billion |
| 2021 | $28.8 billion |
| 2020 | $19.75 billion |
| 2019 | $15.13 billion |
Source: Statista
17. YouTube’s revenue for 2022 was over $29.24 billion. (Statista)
18. YouTube generated over $9.2 billion in the fourth quarter of 2023. (Variety)
19. YouTube generated $28.29 million in revenue from in-app purchases in the United States in January 2024. (Statista)
Here is a table showing YouTube’s revenue from in-app purchases in different countries as of January 2024:
| Country | In-app Purchases Revenue |
|---|---|
| United States | $28.29 million |
| Japan | $19.26 million |
| South Korea | $8.77 million |
| Australia | $2.82 million |
| Brazil | $2.77 million |
| United Kingdom | $2.49 million |
| Taiwan | $2.47 million |
| Hong Kong | $2.3 million |
| Canada | $2.02 million |
| Germany | $1.9 million |
Source: Statista
20. With $54 million, MrBeast is the richest YouTuber.
21. The top 10 highest-earning YouTubers have generated over $300 million from YouTube.
22. Like Nastya, YouTube’s youngest millionaire generated $28 million in 2021.
Here is a table with the top 10 highest-earning YouTubers:
| Channel | Earnings |
|---|---|
| MrBeast | $54 million |
| Jake Paul | $45 million |
| Markiplier | $38 million |
| Rhett and Link | $30 million |
| Unspeakable | $28.5 million |
| Like Nastya | $28 million |
| Ryan Kaji | $27 million |
| Dude Perfect | $20 million |
| Logan Paul | $18 million |
| Preston Arsement | $16 million |
Source: Forbes
YouTube Usage Statistics
With the increase in popularity of video content, YouTube has seen significant growth in terms of usage.
23. Around 82% of adults in the United States use YouTube. (PewResearch)
24. YouTube is the second biggest search engine after Google. (Okstate)
25. The average YouTube user spends at least 48 minutes and 42 seconds on the platform. (Oberlo)
26. YouTube users consume over 1 billion hours worth of video daily. (YouTube)
27. Approximately 500 hours of content is uploaded to YouTube every day (The Street)
28. 85% of people in the United States access YouTube once a week. (Semrush)
29. 63% of YouTube’s watch time comes from mobile devices. (Statista)
30. In the United States, 84% of urban area inhabitants use YouTube, but this figure drops to 81% in suburban areas and 74% in rural areas. (The Pew Research)
31. The YouTube mobile app has over 10 billion downloads on the Google Play Store. (Google Play)
32. More than 70% of YouTube watch time comes from recommended videos. (Cross River Therapy)
YouTube Shorts Statistics
Google launched YouTube Shorts in 2020 to compete in the short video format industry with Instagram and TikTok.
YouTube is also promoting Shorts creator channels more than ever in 2024 due to the exploding popularity of short-form video content.
33. YouTube Shorts reached 70 billion daily views in 2023. (Statista)
34. To encourage content creators on the platform, over $100 million in funding on YouTube Shorts was invested in 2021. (Tech Crunch)
35. Around 25.6% of YouTube Shorts came from India, and 23.4% from the United States. (Search Engine Journal)
36. Over 70% of YouTube Shorts are longer than 15 seconds (Earthweb).
YouTube Premium Subscriber Statistics
Users can enjoy ad-free videos and music with YouTube Premium. Let us shed light on the platform’s premium version in this section.
37. YouTube Premium and Music has over 100 million subscribers. (YouTube)
38. YouTube Premium subscribers increased by over 30 million between 2021 and 2022. (YouTube)
Here is a table with YouTube premium subscribers over the years:
| Year | YouTube Premium Subscribers |
|---|---|
| 2024 | 100 million |
| 2022 | 80 million |
| 2021 | 50 million |
| 2020 | 30 million |
| 2019 | 18 million |
| 2018 | 10 million |
Source: YouTube
YouTube Platform Statistics
Since YouTube is the biggest video-sharing platform, which provides a chance to earn a considerable amount of money, there are many creators using the platform to monetize content.
A lot of independent YouTubers have also made a fortune on the platform by creating quality content and amassing a great following.
39. There are approximately 64.6 million YouTube creators. (Social Blade)
40. YouTube has around 113.9 million active channels. (Global Media Insights)
41. Google acquired YouTube for $1.65 billion in 2006. (The Ringer)
42. YouTube pays between $.01 to .03 per view. (Hootsuite)
43. There are around 29,000 YouTube channels with over 1 million subscribers. (Tubics)
44. MrBeast is the most subscribed channel on YouTube, with over 312 million subscribers.
Here are the top 10 most subscribed YouTube channels:
| Channel | Subscribers |
|---|---|
| MrBeast | 312 million |
| T-Series | 272 million |
| Cocomelon – Nursery Rhymes | 181 million |
| Sony Entertainment Television India | 177 million |
| Kids Diana Show | 125 million |
| Vlad and Niki | 123 million |
| Like Nastya | 119 million |
| PewDiePie | 111 million |
| Zee Music Company | 110 million |
| WWE | 104 million |
Source: YouTube, Wikipedia
45. With over 14.90 billion views, “Baby Shark Dance” is the most viewed video on YouTube.
Here is a table with the most viewed videos on YouTube:
| Video Title | Views |
|---|---|
| “Baby Shark Dance” | 14.90 billion |
| “Despacito” | 8.51 billion |
| “Johny Johny Yes Papa” | 6.94 billion |
| “Bath Song” | 6.81 billion |
| “Wheels on the Bus” | 6.40 billion |
| “See You Again” | 6.35 billion |
| “Shape of You” | 6.31 billion |
| “Phonics Song with Two Words” | 5.93 billion |
| “Uptown Funk” | 5.30 billion |
| Gangnam Style | 5.24 billion |
Source: YouTube, Wikipedia,
YouTube Marketing Statistics
Marketers are utilizing YouTube to reach a wide customer base globally.
By deploying marketing campaigns with the help of popular YouTube creators, marketers can identify and connect with the target audience.
46. 70% of viewers reported buying from a brand after viewing it on YouTube. (Google)
47. Pre-roll skippable ads on YouTube are considered the most effective ad type on the platform by 29% of marketers. (Statista)
48. Most marketers believe that ads targeted by intent have a 100% increase in buying intent. (Google)
49. YouTube viewers are 50% less inclined to skip ads than television viewers, who are twice as likely to do so. (Ipsos)
50. 54% of marketers utilize YouTube, and 59% aim to expand their use of YouTube videos. (Social Media Examiner)
51. 73% of buyers prefer to view short videos to learn about a new product. (LinkedIn)
YouTube For Business Statistics
With social media marketing becoming more effective than traditional marketing, more businesses are adopting it.
Due to its huge global reach, YouTube has helped many small and big-scale businesses get relevant leads.
Many businesses have succeeded due to their YouTube channels and video marketing techniques.
52. 93% of marketers report getting a new customer due to a video on social media, especially YouTube. (WyzOwl)
53. 72% of small businesses feel that getting started on YouTube for business is easy. (YouTube)
54. According to research, adding videos to landing pages can increase conversion rates by up to 80%. (Saleslion)
55. 65% of small business owners with a YouTube channel say they use it to showcase their products and services. (YouTube)
Conclusion – YouTube Is The Most Preferred Video Platform
YouTube has become the best video-sharing platform of this age and is also running efficiently in the short-form video content race.
Over 122 million active users use YouTube daily, and over 2.5 billion users log in monthly.
In addition, YouTube also has a big creator community of more than 64.6 million YouTube creators.
I have covered all the Important statistics about YouTube usage, revenue, and marketing in this article. For further details on YouTube, check out more related articles here:
