Backlinks remain a critical factor for search engine optimization success in 2024. As search engines refine their algorithms, the quality and relevance of backlinks pointing to your website are increasingly important in determining search rankings.
This is where backlink monitoring tools come into play. These powerful software solutions allow you to track new and lost backlinks, analyze the quality of your link profile, identify toxic links that could harm your rankings, and uncover new link-building opportunities.
With the right backlink monitor in your SEO toolkit, you can gain valuable insights to guide your link-building strategy and protect your site from potential penalties.
In this guide, we’ll explore the top backlinks monitoring tools available in 2024. We’ll examine each option’s key features, strengths, and pricing to help you choose the right solution for your needs.
Let’s have a look at backlink monitor tools that can supercharge your SEO efforts this year.
11+ Best Backlinks Monitor Tools 2024
Let’s have a look at some of the popular tools to monitor your backlinks.
| Tool | Key Features | Free Trial | Starting Price |
|---|---|---|---|
| Ahrefs | Backlink index, historical data, competitive analysis | Freemium | $129/month |
| SEMrush | Backlink analytics, toxic link detection, outreach tools | 14 days | $139.95/month |
| Yoast SEO | Basic backlink monitoring, WordPress integration | Freemium | $99/year |
| Google Search Console | Free backlink data, integration with Google products | – | Free |
| Linkody | Backlink tracking, competitor analysis, outreach CRM | 30 days | $14.90/month |
| Majestic | Trust Flow metric, historical index, topical trust flow | Freemium | $49.99/month |
| Ubersuggest | Backlink overview, competitor backlink analysis | 7 days | $29/month |
| SERPSTAT | Backlink analysis, competitor research, rank tracking | 7 days | $59/month |
| BuzzSumo | Content-focused backlink monitoring, influencer research | 7 days | $199/month |
| SEO SpyGlass | Detailed backlink analysis, penalty risk assessment | Freemium | $149/year |
| Moz Pro | Link intersect tool, spam score metric, domain authority | 30 days | $99/month |
Now, let’s explore all these backlink monitoring tools one by one. Compare all the features and pricing carefully and pick the one that best fits your needs.
1. Ahrefs
Ahrefs stands out as one of the most comprehensive and widely used backlink analysis tools in the SEO industry.
After providing the domain name of the URL, you will be able to check the number of backlinks, domain rating, and linking websites.
With its massive index of over 40 trillion backlinks and regular updates, Ahrefs provides an unparalleled view of your site’s link profile and those of your competitors.
Key Features
- Extensive backlink database with historical data
- Broken link checker and alerts for lost backlinks
- Detailed anchor text analysis and link quality metrics
- Competitor backlink research and gap analysis
- Integration with other Ahrefs SEO tools like Site Explorer and Keywords Explorer
Drawbacks
- The steep learning curve for new users
- Higher price point compared to some alternatives
Pricing: Ahref’s Plans start at $129/month. Unfortunately, Ahrefs doesn’t offer a trial, but you can use the basic backlinks tool for free.
2. Semrush
Semrush offers a robust suite of SEO tools, with its backlink analytics features being a standout component.
Semrush gives you 10 free backlink searches where you can check the website’s number of backlinks, Monthly visits, authority score, etc.
The platform excels in providing actionable insights on your backlink profile while also offering tools to aid in link-building outreach and toxic link removal.
Key Features
- Backlink gap analysis to find link opportunities
- Toxic link detection and disavow file generation
- Backlink audit tool with customizable reports
- Domain vs domain comparison for competitive analysis
- Link-building outreach tools integrated with backlink data
Drawbacks
- It can be overwhelming with its wide array of features
- Some users report occasional data discrepancies
Pricing: Semrush Plans begin at $139.95/month with a 14-day free trial available.
3. Yoast SEO
While primarily known as a WordPress SEO plugin, Yoast SEO also offers basic backlink monitoring capabilities.
With the Backlink feature, you also get the feature of Real-time Content Analysis.
It’s an excellent option for WordPress users looking for an all-in-one SEO solution with some link-tracking functionality built-in.
Key Features
- Integration with WordPress dashboard for easy access
- Basic backlink overview and monitoring
- Internal linking suggestions to improve site structure
- Content optimization tools to attract more backlinks
- Regular updates to stay current with SEO best practices
Drawbacks
- Limited backlink data compared to dedicated tools
- Advanced features require a premium version
Pricing: Yoast SEO’s basic version is free, and its Premium plan starts at $99/year.
4. Google Search Console
Google Search Console provides free backlink data directly from Google, making it an essential tool for any SEO strategy.
Google Search Console is capable of retrieving any website’s backlink data without restriction. You can also get a number of backlinks via pasting URLs.
While not as feature-rich as paid alternatives, it offers valuable insights into how Google views your site’s backlink profile.
Key Features
- Direct data from Google on your site’s backlinks
- Integration with other Google products like Analytics
- Manual actions report to identify link-related penalties
- Export options for further analysis in other tools
- Regular updates on index status and crawl errors
Drawbacks
- Limited historical data compared to paid tools
- Less detailed metrics on link quality and authority
Pricing: Free
5. Linkody
Linkody is a user-friendly backlink monitor tool that focuses on simplicity and ease of use.
It’s a great option for small to medium-sized businesses or SEO beginners who want to track their backlinks without getting overwhelmed by complex features.
With Linkody, you can get information about Domain Authority, Source URL, Target URL, Anchor text, Rel Attribute, and Hosting Country (IP).
Key Features
- Real-time backlink monitoring and email alerts
- Competitor backlink analysis and comparison
- Disavow file generation for toxic link removal
- White-label reporting for agencies
- Link-building outreach CRM integration
Drawbacks
- Smaller link database compared to top-tier tools
- Limited advanced features for power users
Pricing: Linkody Plans start at $14.90/month with a 30-day free trial
6. Majestic
Majestic is renowned for its innovative link metrics like Trust Flow and Citation Flow. The tool offers a unique perspective on backlink quality and topical relevance, making it a favorite among SEO professionals for in-depth link analysis.
Majestic provides various features that show the count of external inbound links and referring domains.
Key Features
- Proprietary Trust Flow and Citation Flow metrics
- Historical index dating back to 2006
- Topical Trust Flow for analyzing link relevance
- Site Explorer for detailed domain analysis
- Clique Hunter to find common link sources with competitors
Drawbacks
- The interface can be less intuitive for beginners
- Some features require higher-tier plans
Pricing: Majestic plans start at $49.99/month with a free limited version available
7. Ubersuggest
Ubersuggest offers a more affordable entry point into backlink analysis. While not as comprehensive as some higher-priced options, it provides features like solid backlink data and SEO insights at a budget-friendly price.
Ubersuggest shows the traffic of Organic keywords, Paid Keywords, and keyword suggestions to its users.
Key Features
- Backlink overview with domain authority metrics
- Competitor backlink analysis and comparison
- Content ideas based on backlink data
- Keyword suggestions tied to backlink opportunities
- Integration with other SEO features like site audit and rank tracking
Drawbacks
- Smaller backlink database than industry leaders
- Limited advanced filtering options
Pricing: Ubersuggest Plans start at $29/month with a 7-day free trial
8. SERPSTAT
SERPSTAT is an all-in-one SEO platform that includes robust backlink analysis tools. It stands out for its competitive pricing and wide range of features beyond just backlink monitoring.
With SERPSTAT, you can analyze the website and your competitors, Create content, do keyword research, cluster thousands of words, and track rankings daily.
Key Features
- Detailed backlink analysis with historical data
- Competitor backlink research and gap analysis
- Toxic link detection and monitoring
- Backlink prospects finder for outreach
- Integration with other SEO tools like rank tracking and site audit
Drawbacks
- The user interface can be cluttered with many features
- Some users report occasional data lags
Pricing: SERPSTAT Plans begin at $59/month with a 7-day free trial.
9. BuzzSumo
BuzzSumo takes a unique approach to backlink monitoring by focusing on content performance and social engagement. It’s an excellent tool for content marketers looking to understand which types of content attract the most high-quality backlinks.
Buzzsumo offers you more than 330K monthly Profile updates, and 2x more niche topic results, and you can also connect with 700k journalists.
Key Features
- Content-focused backlink discovery and analysis
- Influencer identification for link-building outreach
- Alerts for new backlinks to your content
- Competitor content and backlink comparison
- Integration with social media performance data
Drawbacks
- Less comprehensive technical SEO features
- Focus on content may not suit all SEO strategies
Pricing: Plans start at $199/month with a 7 days free trial
10. SEO SpyGlass
SEO SpyGlass, part of the SEO PowerSuite, offers detailed backlink analysis, focusing on link quality assessment. It’s a desktop-based tool, which can be an advantage for those concerned about data privacy and security.
With SEO Spyglass, you can do reverse engineering on your competitor’s link, 50+ SEO backlinks factor, and can identify the best link-building Opportunities.
Key Features
- In-depth backlink profile analysis and visualization
- Penalty risk assessment for potentially harmful links
- Customizable reports and white-label options
- Competitor backlink comparison and gap analysis
- Integration with other SEO PowerSuite tools
Drawbacks
- Desktop-based software may not suit all workflows
- Some features require manual updates
Pricing: SEO Spyglass’s base plan is free, and the Professional plan starts at $149/month and costs $148/year.
11. Moz Pro
Moz Pro rounds out our list with its comprehensive SEO toolkit, including robust backlink analysis features. Known for its Domain Authority metric, Moz provides valuable insights into link quality and potential impact on rankings.
Moz Pro provides features for competitive research, backlinks analysis, and Unlimited schedule reports.
Key Features
- Link intersect tool to find new link opportunities
- Spam Score metric to identify potentially toxic links
- Domain Authority and Page Authority metrics
- Fresh Web Explorer for discovering new mention opportunities
- Integration with other Moz SEO tools and browser extensions
Drawbacks
- The link database is not as extensive as some competitors
- The higher learning curve for full platform utilization
Pricing: Moz Pro plans start at $49/month with a 30-day free trial.
How To Pick The Best Backlinks Monitor Tool
Choosing the right backlink monitoring tool depends on your specific needs, budget, and level of SEO expertise. Here are some key factors to consider:
- Look for tools with large, frequently updated link indexes to ensure you’re getting the most comprehensive and current data.
- Consider the learning curve and user interface, especially if you’re new to SEO or have team members with varying levels of expertise.
- Ensure the tool offers customizable reports that align with your needs and those of your clients or stakeholders.
- Many backlink monitors are part of larger SEO suites. Consider whether you need additional features like keyword research or rank tracking.
- Choose a tool that fits your current budget but can also scale with your needs as your business grows.
- Some tools offer proprietary metrics or unique ways of analyzing link quality. Consider which of these aligns best with your SEO strategy.
- If you’re actively pursuing link-building, look for tools that offer outreach capabilities or help identify new link opportunities.
To get the most out of your chosen backlink monitor tool:
- Set up regular monitoring schedules to track changes in your backlink profile over time.
- Use competitive analysis features to benchmark your performance against industry leaders.
- Leverage toxic link detection to maintain a clean link profile and avoid potential penalties.
- Integrate backlink data with your overall SEO strategy, using insights to inform content creation and outreach efforts.
- Export and analyze data regularly to identify trends and opportunities that may not be immediately apparent in the tool’s interface.
For the most comprehensive approach, consider using multiple backlink tools in conjunction. Each tool has its strengths and weaknesses, and using a combination can provide a more complete picture of your backlink profile.
For example, you might use Google Search Console for free, direct data from Google, supplement it with a tool like Ahrefs or Semrush for in-depth analysis, and add BuzzSumo for content-focused backlink insights.
Conclusion: Ahrefs Is The #1 Backlink Monitoring Tool In The SEO Industry!
Backlink monitoring tools are essential for any serious SEO strategy in 2024. They provide crucial insights into your site’s link profile, help identify potential issues before they impact your rankings, and uncover new opportunities for growth.
While each tool on our list offers unique features and strengths, the best choice for you will depend on your specific needs, budget, and level of SEO expertise.
Remember that backlink monitoring is an ongoing process. Regularly reviewing your backlink profile, analyzing new and lost links, and adjusting your strategy accordingly will help ensure your site maintains and improves its position in search engine results.
If you are not sure which tool to pick for your backlink monitoring, consider trying out the free version or free trial of the tools mentioned above. This will help you understand the tool’s capabilities better and choose the best.
