How to Become an Amazon Influencer (2024) – Apply Today!

The Amazon Influencer Program might be your path if you want to turn your social media presence into income. It’s a way for YouTubers, Instagrammers, and more to recommend products and earn commissions. So, if you wish to learn how to become an Amazon Influencer, I have you covered!

In this detailed guide, you’ll learn the ins and outs of the Amazon Influencer program, how to earn money as an Amazon Influencer, and much more!

To give you a heads-up, this unique program offers benefits beyond the standard affiliate setup. So, if you have a dedicated following and love sharing cool finds, becoming an Amazon Influencer could turn your passion into profit.

Now that I’ve covered the basic ground, let’s get into the important details!

Amazon Influencer Program: An Overview 

The Amazon Influencer Program, started in 2017, offers influencers opportunities to generate additional income streams. However, This program differs from the Amazon Associates affiliate program.  

Influencers in the Amazon Influencer Program can:

  • Create customized storefronts on Amazon to market products.
  • Share links to their Amazon storefronts on social media platforms.
  • Share affiliate links directly on social media.

While being an Amazon affiliate is not required, approval is necessary to join the Influencer Program. Amazon has selective criteria for acceptance.

Amazon Influencer Program
Source: Pinterest

Requirements to Become An Amazon Influencer

  • Eligible Countries: The program is open to influencers based in the USA, Canada, UK, France, Germany, Spain, Italy, and India.
  • Social Media Platforms: You must have an active and engaged following on YouTube, Instagram (business account), Facebook (business account), or TikTok.
  • Follower Count: Amazon emphasizes engagement over raw follower numbers. However, you need a substantial following.
  • Account/Content Type: Your social media content and products promoted must align with Amazon’s guidelines. Avoid promoting prohibited or controversial products.

Step By Step Guide: How To Become An Amazon Influencer?

Here’s an overview of the Key steps you need to take to become an Amazon Influencer:

  • Step #1: Click on this signup page to land on the Amazon Influencer Program page.
  • Step #2: Click the “Sign Up” button.  
Click the "Sign Up"
Source: affiliate-program.amazon
  • Step #3: Choose to use an existing or new Amazon account.
Choose Amazon account
Source: affiliate-program.amazon
  • Step #4: Provide name, email, and password for a new account.
  • Step #5: Select the top social media platforms from YouTube, Facebook, Instagram, and TikTok.
Select the top social media platforms
Source: affiliate-program.amazon.com
  • Step #6: Wait to get reviewed for follower count, engagement, and account status.
Wait to get reviewed for follower
Source: affiliate-program.amazon
  • Step #7: If approved, start setting up a storefront.
  • Step #8: If not approved, reapply later with a larger following and engagement.
Reapply later with a larger following
Source: Pinterest

The first step is to visit the Amazon Influencer Program signup page and click the “Sign Up” button.

You will then need to choose whether to use an existing Amazon account or create a new one. 

Using your current account will link your purchase history and reviews to your influencer profile. Creating a new account keeps your influencer presence separate.

If making a new account, provide your name, email, and password, and confirm your password.

Next, select the social media platform where you have the largest and most engaged following between YouTube, Facebook, Instagram, and TikTok. If choosing Facebook or Instagram, you must have a business account.

Amazon will review your eligibility based on your follower count, engagement level, and account standing. If approved, you can begin setting up your customized storefront. If not approved initially, you can reapply later once your following and engagement grow.

How To Earn Money As An Amazon Influencer?

Here are a few of the most popular ways to earn money as an Amazon Influencer:

1. Affiliate Commissions

The backbone of the Amazon Influencer Program is affiliate commissions. Influencers receive unique links to share on their social media platforms or blogs. 

Whenever someone clicks on their link and purchases on Amazon, the influencer earns a percentage of the sale price. 

This commission rate varies depending on the product category, typically ranging from 4% to 10%. The beauty of this system is that even if a follower buys something different from the originally promoted product, the influencer still gets a commission.

2. Amazon Bounties

Aside from affiliate commissions, Amazon occasionally offers “bounty” programs as an additional income source for influencers. These programs reward influencers with bonuses for encouraging specific actions from their followers. 

For example, an influencer might earn a bonus for every new Amazon Prime free trial sign-up generated through their link. Bounties are typically time-limited but provide an excellent opportunity to boost earnings alongside standard commissions.

Services like Prime Paid Membership (Mobile and Web version), Amazon Business, Amazon Pantry, Prime Music, Audible Paid Membership (Free Trial), and Kindle Unlimited are eligible for the bounty program.

3. Brand Collaborations

As an Amazon Influencer gains popularity and establishes a strong reputation, they may attract the attention of brands seeking to reach a wider audience. 

Brands often partner with influencers to collaborate on sponsored posts or videos that feature their products. 

In these collaborations, the influencer receives a payment that typically exceeds the affiliate commission they might earn on that product alone. Influencers with a dedicated following can negotiate favorable terms with brands, making this a lucrative revenue stream.

Brand Collaborations
Source: Pinterest

A Few Tips to Succeed As An Amazon Influencer

  • Build a strong niche: Instead of being a general lifestyle influencer,  choose a clear focus (beauty, gaming tech, eco-friendly home goods, etc.).  Why? It makes you memorable, and brands know their product fits your audience perfectly. After choosing the product niche, you must check out this guide to share the affiliate links strategically.
  • Create high-quality content: Your posts are competing with tons of others!  Invest in good lighting for photos,  clear explanations in videos, and descriptions that showcase your personality. Click here to learn how you can make your posts visually appealing. 
  • Promote Consistently: The algorithms of social media platforms favor accounts that post regularly. A schedule (even if it’s 2-3 times a week) builds anticipation and makes sure you reach the most people. Check out the guide that can help you post on Instagram stories for better promotions.
  • Engage with Your Audience: Don’t just post and disappear! Responding to comments, asking questions in captions, and even running giveaways fosters a sense of community. This leads to loyal followers who trust your recommendations.
  • Stay Updated: Amazon’s Influencer Program rules and the best practices for each social platform you use can change.  Follow relevant blogs, join influencer communities, etc., to always be known. If you have a query, you can also take advantage of the Amazon Influencer FAQs page, where a few popular influencer queries are solved.

Related Read:

Conclusion: Amazon Influencer Program is Great Way of Earning for Influencers

Here, you have a detailed guide on how to become an Amazon Influencer to move forward with your journey to make an influence and provide value to your audience.

The Amazon Influencer Program opens doors for content creators to join forces with them and offers them commissions. To succeed as an Amazon Influencer, you must choose a niche, create quality posts, and have genuine audience interaction.  

While building a following takes time, consistent effort pays off.  Dedicated influencers can create a rewarding side hustle- or even a full-time career by staying on top of Amazon’s policies and the latest social media trends.

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