With an influential market share, Apple Pay has become one of the world’s most-used digital payment platforms.
Apple Pay is gaining popularity among young and old users, and more than half a billion people will use it in 2024.
The United States has the most extensive Apple Pay user base, and the United Kingdom leads the adoption of digital payment options.
This article features the most substantial statistics about Apple Pay usage and revenue.
Apple Pay Statistics Key Takeaways (2024)
- Apple Pay will have more than 638 million users in 2024.
- The United States has more than 60.2 million Apple Pay users.
- Apple Pay has a 92% market share among US online wallet users.
- Apple Pay captures 14% of the worldwide online payments market share.
- In 2022, transactions worth $6 trillion were processed via Apple Pay.
- Apple Pay anticipates generating approximately $4 billion in revenue in 2023.
Apple Pay User Statistics
Apple Pay’s speed and security have made Apple Pay a reliable online payment option for users globally.
Let us find out essential statistics about Apple Pay users.
Around 638 Million People Are Expected To Use Apple Pay Around The World In 2024
There were only 67 million Apple Pay users in 2016, which rose to 507 million in 2020.
As global adoption of online payment apps increases, the number of Apple Pay users is estimated to reach over 638 million in 2024.
Latest trends and increased Internet usage indicate that there will be more than 700 million Apple Pay users worldwide by 2027.
Here is a table showing the growth of Apple Pay Users globally:
| Year | Number of Apple Pay Users |
|---|---|
| 2016 | 67 million |
| 2017 | 137 million |
| 2018 | 292 million |
| 2019 | 441 million |
| 2020 | 507 million |
| 2021* | 553 million |
| 2022* | 584 million |
| 2023* | 617 million |
| 2024* | 638 million |
| 2025* | 659 million |
| 2026* | 681 million |
| 2027* | 705 million |
Source: Capitalone, Statista *Projected numbers
The United States Has Over 60.2 Million Apple Pay Users In 2024
The number of Apple Pay users in the United States has constantly risen, and nearly 50.8 million Americans used Apple Pay in 2022.
Around 19.8% of the United States population, or 55.8 million people, were Apple Pay users in 2023.
It is estimated that there will be over 60.2 million Apple Pay users in 2024, which will rise to over 67 million in 2026.
Here is a table with the number of Apple Pay users in the United States over the years:
| Year | Apple Pay Users in the U.S. | Percentage of U.S Population |
|---|---|---|
| 2022 | 50.8 million | 18.1% |
| 2023 | 55.8 million | 19.8% |
| 2024 | 60.2 million | 21.2% |
| 2025* | 63.9 million | 22.3% |
| 2026* | 67 million | 23.3% |
Source: Insider Intelligence *Projected numbers
Apple Pay Market Share
A large share of the population uses Apple Pay, and it has a significant market share in the United States and globally.
This section will discuss the market share of Apple Pay among the online payment platforms.
Apple Pay Has A 14% Online Payments Market Share Globally
Being one of the oldest and most used online payment platforms, PayPal has the most significant 47% market share of online payment.
Apple Pay beats Google Pay, Amazon Payments, and Stripe with a 14% global online payment market share.
Amazon payment has 10%, and Google Pay has 8% of the online payment market share.
Take a look at the global online payment market share of top payment services:
| Online Payment Platform | Market Share |
|---|---|
| PayPal | 47% |
| Apple Pay | 14% |
| Amazon Payments | 10% |
| Google Pay | 8% |
| Stripe | 8% |
| Others | 13% |
Source: Enlyft
Apple Pay Had A 92% Market Share Of The United States Online Wallet Users In 2020
Mobile wallet debit transactions increased by more than 50% in 2020, and Apple Pay has a one-sided monopoly on online wallet users in the United States.
With over 2 billion total debit transactions by mobile wallets in 2020, Apple Pay had over 92% market share.
On the flip side, Samsung Pay had 5%, and Google Pay had a 3% market share.
Source: Statista
Apple Pay Usage Statistics
With a huge user base and dependable service, Apple Pay is one of this age’s most used online payment applications.
As the digital world becomes more prominent, usage of Apple Pay will be at an all-time high in 2024.
In this section, let us explore some statistics about Apple Pay usage.
Apple Pay Processed Transactions Worth $6 Trillion In 2022
The massive user base and high adoption rates are evidence of the high usage of Apple Pay.
Visa remains the top payment service, which processes around $10 trillion worth of transactions per year.
With processing transactions worth $6 trillion in a year, Apple Pay has already passed Mastercard and is inching closer to dethroning Visa regarding transactions processed.
Here is a table showing the transactions processed per year by top digital payment platforms:
| Digital Payment Platform | Transaction Processed per year |
|---|---|
| Visa | $10 trillion |
| Apple Pay | $6 trillion |
| Ali Pay | $6 trillion |
| Mastercard | $4.8 trillion |
| Google Pay | $2.5 trillion |
Source: Apple Insider
Apple Pay Has The Highest Adoption In The United Kingdom
Despite having the most users in the United States, Apple Pay is the most widely used in the United Kingdom.
Around 70% of transactions at stores or restaurants and 39% of online payment transactions are done through Apple Pay in the United Kingdom.
The United States comes second with 59% payments at stores and 36% online transactions.
Here is a table with Apple Pay usage for online payments or at POS in various countries as of December 2023:
| Country | Usage at Stores, Restaurants, etc | Usage for Online Payment |
|---|---|---|
| United Kingdom | 70% | 39% |
| United States | 59% | 36% |
| Canada | 63% | 32% |
| Australia | 53% | 35% |
| France | 63% | 20% |
| Switzerland | 40% | 32% |
| Austria | 51% | 19% |
| Sweden | 43% | 25% |
| Netherlands | 41% | 21% |
| Germany | 46% | 16% |
| Finland | 35% | 16% |
| Italy | 35% | 13% |
| Spain | 29% | 12% |
Source: Statista
81% Of United States Digital Payment Users Had Knowledge About Apple Pay In 2023
91% of the United States respondents reported being aware of the leading digital online payment platform, PayPal, making it the most popular in the U.S.
Due to Apple’s heroics in the tech industry, Apple Pay has considerable brand awareness in the United States.
Nearly 81% reported being familiar with Apple Pay and Venmo, while 77% knew about Google Pay.
Here is a table with the top digital payment brands and their brand awareness in the United States as of December 2023:
| Digital Payment Platform | Percentage of Recognizing Users |
|---|---|
| PayPal | 91% |
| Apple Pay | 81% |
| Venmo | 81% |
| Google Pay | 77% |
| Amazon Pay | 76% |
| Visa Checkout | 59% |
| Samsung Pay | 57% |
| Masterpass | 50% |
| Microsoft Wallet | 49% |
| Afterpay | 48% |
| Klarna | 48% |
| Fitbit Pay | 33% |
Source: Statista
Apple Pay Is The Most Used Mobile Payment App In The U.S.
With over 90% market share, Apple Pay dominates the mobile payment market in the United States.
A survey revealed that more than 60% of respondents indicated that Apple Pay is the most used mobile payment app in the United States.
Around 59% reported Cash App is the second most used mobile payment app in the U.S.
Despite the most prominent brand awareness in the United States, PayPal came in third, with 58% of users considering using it the most.
Here is a table with the most-used mobile payment apps in the United States:
| Mobile Payment App | Share of Users |
|---|---|
| Apple Pay | 60% |
| Cash App | 59% |
| PayPal | 58% |
| Google Pay | 36% |
| Chase Pay | 19% |
| Mastercard Click to Pay | 16% |
| Samsung Pay | 15% |
| Bitpay | 11% |
| Fitbit Pay | 11% |
| Garmin Pay | 9% |
| Microsoft Wallet | 9% |
| Others | 4% |
Source: Statista
90% Of United States Retailers Use Apple Pay
Apple Pay is accessible in over 83 countries and in 5,480 banks around the world.
To ease the accessibility across various senders and receivers, Apple Pay has been adopted by over 90% of retailers in the U.S. in 2022.
Only 70% of United States merchants accepted Apple Pay in 2019, which increased to around 85% in the next year.
Apple Pay Is Accepted On Over 806,121 Websites Globally
More than 250,000 websites in the United States accept Apple Pay, which is the highest number compared to any other country.
The United Kingdom has 54,533 websites accepting Apple Pay, while Canada has 36,519 websites.
Here is a table showing the leading countries with websites using Apple Pay:
| Country | Websites Accepting Apple Pay |
|---|---|
| United States | 252,221 |
| United Kingdom | 54,533 |
| Canada | 36,519 |
| Australia | 32,575 |
| Germany | 31,968 |
| France | 26,317 |
| Japan | 23,772 |
| Italy | 17,590 |
| Netherlands | 15,916 |
| India | 15,816 |
Source: Similar Tech
Apple Pay Revenue Statistics
Apart from processing transactions worth trillions, Apple Pay contributes a noteworthy share of Apple Inc.’s revenue.
Nearly half a billion people use Apple Pay, and the platform generates significant revenue in return.
Let’s take a look at Apple Pay’s revenue statistics below.
Apple Pay Expects A Revenue Of Around $4 Billion In 2023
Apple Pay generated about $988 million in revenue in 2019 by gaining popularity among the digital payment trends.
Apple Pay’s revenue increased slightly in the next couple of years, with revenues of $1.05 billion and $1 billion in 2020 and 2021, respectively.
Apple Pay’s revenue for 2022 was around 1.9 billion, which is set to double in 2023, reaching $4 billion.
Here is a breakdown of Apple Pay’s revenue over the years:
| Year | Revenue |
|---|---|
| 2023* | $4 billion |
| 2022 | $1.9 billion |
| 2021 | $1.05 billion |
| 2020 | $1 billion |
| 2019 | $988 million |
Source: Statista, WSJ *Projected values
Significant Apple Pay Consumer Statistics
This section will explore some quick stats and facts about Apple Pay consumers.
- Only 6% of iPhone users in the U.S. use Apple Pay in stores. (pymnts)
- Around 73.1% of Gen Z consumers with Apple Pay used it to make in-store purchases, which is higher than Millennials and Gen X users. (Pymnts)
- Over 65 million individuals worldwide used Apple Pay on their iPhones during the pandemic. (Statista)
- Nearly 51% of global iPhone users have enabled Apple Pay. (Statista)
- 27% of United Kingdom Apple Pay users prefer Apple Pay when buying products online compared to 14% in the U.S. (9to5mac)
Conclusion: US Has More Than 60.2 Million Apple Pay Users As of 2024
Apple Pay has been a successful addition to Apple’s online services.
The number of users adopting and using Apple Pay is increasing at a healthy rate, and more than 638 million people are expected to use Apple Pay by 2024.
The adoption of Apple Pay in more mainstream markets is rising, and it is now accepted at every other online and offline store globally.
These were the most notable statistics about Apple Pay that matter the most in 2024.
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