70+ Blogging Statistics For 2023 (Data, Trends & Facts)

Are you planning to start a new blog? Or looking to optimize your blog? Then you are at the right place. 

Keeping you up with the up-to-date figures will help to point out gaps in your blogging strategy and give you some new ideas to try for your blogging. 

So let’s dive right in!

Blogging Statistics (Top Picks)

1.  More than 600 million blogs are on the internet as of 2023.

2.  $8,000 is an average monthly salary of a blogger. 

3. According to Ecommerce CEO Blogger Survey, 23% of bloggers make money through Ads/Media networks.

4. 71% of bloggers think SEO is the best way to get traffic. 

5. The first page on google gets more than 71% of traffic. 

6. 77% of bloggers claimed to have published a how-to-article within the past year.

7.  75% of readers prefer reading blogs under 1,000 words.

8. The average blog post has 1416 words.

9. Headlines with question marks get 23.3 % more traffic than others.

10. 21% of bloggers focus more on marketing than content. 

11. 68.52% of bloggers agreed that blogs helps to bring website traffic.

12. 33% of travelers use travel blogs to take travel advice in the U.S.

13. 60% of guest bloggers said they write 1 to 5 blogs monthly.

14. 91% of Bussiness-to-Bussiness businesses have blogs.

15. 52% of bloggers struggle to find time to create and promote their content.

General Blogging Statistics

16. More than 600 million blogs are on the internet as of 2023.

17. 32.7 billion bloggers were in the U.S. in 2022.

Here is a table showing the number of bloggers increased in the U.S. from 2014 to 2022.

Sr. No.	A number of bloggers	Year
1.	32.7 million	2022
2.	32.2 million	2021
3.	31.7 million	2020
4.	31.2 million	2019
5.	30.6 million	2018
6.	30 million	2017
7.	29.1 million	2016
8.	28.3 million	2015
9.	27.4 million	2014

18. 60% of consumers say blog posts are useful in the initial stages of the buying process.

19. Around 60% of internet users read blogs daily. 

Here is a table showing the factors of successful blogs. (rated 0-10)

Sr. No.	Factors of successful blogs	Rated 0-10
1.	Quality of Content	8.8
2.	Eye-catching headline & intros	8.5
3.	SEO	7.6
4.	Email Subscribers	7.2
5.	Good blog name and URL	6.3
6.	Social media shares and follows	6.0

20. 33% of people read blogs for learning purposes. 

Here is a table showing why people read blogs.

Sr. No.	The reason why people read blogs	Share of respondents
1.	Learning	33%
2.	Entertainment	20%
3.	Industry News	12%
4.	All of the above	9%

Blogging Revenue Statistics

Do bloggers generate revenue through blogging? Or it’s just a myth?  To get the answer to it, check out these blogging revenue statistics.

21. Around 65% of bloggers earn from freelance writing.

22. 26% of bloggers spend $10 to $50 monthly on their blogs.

23. $8,000 is an average monthly salary of a blogger. 

24. Bloggers who earn $7,500 to $25,000 monthly get 42.2% of their income through affiliates.

25. 25% of WordPress bloggers are full-time bloggers and only earn from blogging. 

26. 42% of income comes from Ads to food bloggers, and 10% of income comes from affiliate marketing.

27. Food bloggers ($9169 monthly) and personal finance bloggers ($9100 monthly) make the most income. Next, Lifestyle/Mommy bloggers ($5,174) and travel bloggers ($5,000) make income.

28. 6.6% of bloggers earn more than $1,000,000 yearly. 

29. 33% of bloggers earn less than $10,000 yearly. 

30. According to Ecommerce CEO Blogger Survey, 23% of bloggers make money through Ads/Media networks.

Here is a table showing that from where bloggers make money. 

Sr. No.	Income generating through	Share of respondent
1.	Ad/Media Networks	23%
2.	Services	19%
3.	Affiliated Marketing	19%
4.	Physical Products	15%
5.	E-Books	13%
6.	Courses	11%
7.	Other	1%

Source: SEMrush, Ecommerce CEO.

Blogging SEO Statistics

If your blog is not optimized, then search engines such as google don’t know, when to put it in a search. If your blog doesn’t appear in people’s searches, you will miss out on visitors. 

That is why bloggers follow best SEO practices. Here are the top blogging SEO statistics you should be aware of it. 

31. 71% of bloggers think SEO is the best way to get traffic. 

32. 51% of companies count their success based on organic traffic. While 42% of companies say that search ranking is the best metric to count their success.

33. 27% of bloggers always search for keywords. While 15% of bloggers say that they never searched for keywords. 

34. Businesses with a blog get 97% more backlinks. 

35. The first page on google gets more than 71% of traffic. 

36. 32% of bloggers do check their analytics always. At the same time, 4% of bloggers don’t have access to analytics. 

Here is a table showing the frequency of checking analytics of bloggers.

Sr. No.	Frequency of checking analytics	Share of respondents
1.	Always	32%
2.	Usually	26%
3.	Occasionally	26%
4.	Never/rarely	12%
5.	I don’t have access to analytics	4%

Source: Wpbeginner, Demandsage, Statista.

Blog Content Statistics

In this section, you will know the statistics of which content formats are popular among bloggers and which content formats work more, and many more things.

Without wasting time, let’s go through it. 

37. 77% of bloggers claimed to have published a how-to-article within the past year. 

Here is a table showing the most popular blog content formats which bloggers published in the past year.

Sr. No.	Most popular blog content format	Share of Respondents
1.	How-to-articles	77%
2.	News and Trends	49%
3.	Guides and e-books	47%
4.	Opinion	44%
5.	Interviews	41%
6.	Original Research	35%
7.	Gated Content	32%
8.	Infographics	30%
9.	Roundup	29%

But, the picture is different when it comes to what works more.

38. According to bloggers, 40% of strong results came from the guides and ebook content format. 

Here is a table showing the content format, which received strong results. 

Sr. No.	Content Format	Received results
1.	Guides and ebooks	40%
2.	Original Research	39%
3.	Infographics	37%
4.	Gated Content	36%
5.	How-to-articles	34%
6.	Interviews	33%
7.	Roundup	32%
8.	Opinion	29%
9.	News and Trends	28%

39. 47% of bloggers include 2-3 images in a blog.

Here is a table showing how many images bloggers include in their blogs.

Sr. No.	A number of Images	Share of respondents
1.	1	22%
2.	2 to 3	47%
3.	4 to 6	22%
4.	7 to 10	5%
5.	10+	4%

40. 26% of bloggers work with editors. 

41. According to bloggers, 41% of video content formats got stronger results.

Here is a table showing the content format, which received strong results.  

Sr. No.	Content Format	Received results
1.	Images	30%
2.	Lists	32%
3.	Statistics	32%
4.	Contributors Quote	34%
5.	Video	41%
6.	Audio	33%

Source: Statista, Ahrefs, Orbit Media, HubSpot

Blogging Length and Frequency Statistics

A new blogger always wants to know how long your blog should be, how frequently you should publish your blogs, etc.

Here are the statistics on the length and frequency of blogs you must know.

42. 75% of readers prefer reading blogs under 1,000 words.

43. The average blog post has 1416 words.

44. The average blog post takes over four hours to write.

Here is a table showing how long it takes to write a blog post from 2014 to 2021.

Sr. No.	Hours	Year
1.	4 hours and 1 minute	2021
2.	3 hours and 55 minutes	2020
3.	3 hours and 57 minutes	2019
4.	3 hours and 28 minutes	2018
5.	3 hours and 20 minutes	2017
6.	3 hours and 16 minutes	2016
7.	2 hours and 35 minutes	2015
8.	2 hours and 24 minutes	2014

45. 22% of bloggers claimed to have published blogs on a weekly bases.

Here is the table showing the frequency with which bloggers published blogs and content in 2021.

Sr. No.	The frequency with which bloggers published blogs and content	Share of respondents
1.	More than a day	1%
2.	Daily	2%
3.	2-6 posts per week	13%
4.	Weekly	22%
5.	Several per month	23%
6.	Monthly	16%
7.	Less than monthly	7%
8.	Irregular intervals	16%

46. 37% of bloggers use WordPress to manage their blog content.

Here is a table showing which platforms bloggers used the most to manage their blog content. 

Sr. No.	Platform	Use by bloggers
1.	WordPress	37%
2.	Squarespace	24%
3.	Wix	17%
4.	WebFlow	14%
5.	Drupal	3%
6.	Other	5%

Source: Contently, Ahrefs, HubSpot

Blog Headline Statistics

A famous British advertising tycoon David Ogilvy knew that headlines are an essential part of content. He said that you spent 8 cents from a dollar if you wrote a headline part of your content.

Here are some essential statistics on the blog headlines. 

47. Headlines with question marks get 23.3 % more traffic than others.

48. Headline with 14 to 17 words performs 76.7% more than short headlines. 

49. 91% of bloggers only write around six words headlines draft before publishing. 

Source: Backlinko, Orbit media

Blog Marketing Statistics

No blog or article goes famous overnight. That should be promoted and marketed. 

Here are some statistics of blog marketing statistics that you should know. 

50. 21% of bloggers focus more on marketing than content. 

51. 40% of highly paid bloggers used Mediavine for ads. 

52. Bloggers use 68% of SEO for marketing.

Here is a table showing where the bloggers are marketing. 

Sr. No.	Where bloggers are marketing	Share
1.	Social Media	90%
2.	SEO	68%
3.	Email Marketing	62%
4.	Partnerships and Collaborations	19%
5.	Community or Forum Management	13%
6.	Influencer Collaborations	10%
7.	Paid Service	13%

53. 70% of successful bloggers are active marketers. 

54. 84% of companies adapted the marketing strategy. 

55. 90% of bloggers use social media for marketing.

56. 56% of bloggers claimed that social media is their essential traffic source. 

Source: Ahrefs, Statista

Blogging Traffic Statistics

Does blogging bring more website traffic? To know the answer, just look at our blogging traffic statistics. 

57. 68.52% of bloggers agreed that blogs help bring website traffic.

58. According to Omnicore’s research, Video content can drive 50% more traffic to the website. 

59. Bloggers that publish 16+ posts per month generate 3.5x more traffic. 

60. 38% of all blog traffic comes from compounding blog posts.

61. Blogs with one or two lists every 500 words get 68% more traffic.

62. H1 tags with seven or fewer words get 36% more organic traffic. 

Source: HubSpot, Startupbonsai

Travel Blogging Statistics

Travel blogs are one of the most famous blogs among bloggers. Here are some interesting statistics on travel blogging. 

63. Most of the travel blogs are 1 to 4 years old.

64. More than 80% of people’s travel planning is done through the internet, which is continuously growing. 

65.  59% of travel bloggers handle more than one travel blog.

66. 33% of travelers use travel blogs to take travel advice in the U.S.

Source: Optinmonster

Guest Blogging Statistics

Guest blogging is a mainly used technique by marketers for marketing. It boosts brand awareness by introducing the business to a more audience. 

Here are some important statistics about guest blogging you should know. 

67. 60% of guest bloggers stated that they write 1 to 5 blogs monthly.

Here is a table showing guest posts written by bloggers per month.

Sr. No.	Guest posts are written by bloggers per month	Share of respondents
1.	1 to 5	60%
2.	6 to 10	27%
3.	11 to 25	10%
4.	25+	3%

68. 8% of guest bloggers said they were freelancers.

69. 37% of guest bloggers said they were staff members. 

70. 79% of editors think that guest blogs are too promotional. 

71. Guest posts can increase organic and referral traffic by 80%.

Source: ReferralRock, Optinmonster, Adsy

Business Blogging Statistics

Are you planning to have a blog for your business? Then you should see our compiled statistics on business blogging. 

You will get all the ideas of business blogging statistics. 

72. 91% of Bussiness-to-Bussiness businesses have blogs.

73. 77% of fortune 500 companies have blogs.

74. Companies that post more than four weekly blogs receive 3.5 times more traffic.

Source: Demandsage

Blogging Challenges Statistics

In this section, we will see the statistics of problems faced by bloggers, marketers, brands, etc. 

75. The reader only spends 37 seconds reading the blog. 

76. Almost 27% of U.S. people use ad-blocking software, which continues to grow.

Here is a table showing Ad blocking user penetration rate in the U.S. from 2014 to 2021.

Sr. No.	Share of internet users	Year
1.	27%	2021
2.	26.4%	2020
3.	25.8%	2019
4.	24.9%	2018
5.	23.6%	2017
6.	21.5%	2016
7.	20.6%	2015
8.	15.7%	2014

77. 42% of keywords get less than ten searches in a month. 

78. Top-ranking blogs are average more than two years old. This could be the challenge for beginners. 

79. 52% of bloggers struggle to find time to create and promote their content. 

Here is a table showing the top challenges faced by bloggers. 

Sr. No.	Challenges faced by bloggers	Share of respondents.
1.	Finding time to promote and create content	52%
2.	Getting traffic and attracting visitors	46%
3.	Creating quality content consistently	39%
4.	Creating enough content consistently	33%
5.	Coming up with relevant topics	22%
6.	Getting support from within the organization	13%

Source: Orbitmedia, Statista, Startupbonsai

Related Read:

• Best Rank Tracking Tools
• Best White Label SEO Tools

Conclusion

Our research shows that blogging is a very effective strategy for generating traffic. Many marketers found this strategy very valuable for their businesses. 

Professional bloggers are also earning good money from blogging. 32.7 million bloggers were in the U.S. in 2022, which is constantly growing. 

Bloggers face many problems while handling a blog. Our research have compiled all the informative statistics about this. 

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