70+ Blogging Statistics For 2023 (Data, Trends & Facts)

Blogging Statistics - TechTipsWithTea

Are you planning to start a new blog? Or looking to optimize your blog? Then you are at the right place. 

Keeping you up with the up-to-date figures will help to point out gaps in your blogging strategy and give you some new ideas to try for your blogging. 

So let’s dive right in!

Blogging Statistics (Top Picks)

General Blogging Statistics
  1.  More than 600 million blogs are on the internet as of 2023.
  1.  $8,000 is an average monthly salary of a blogger. 
  1. According to Ecommerce CEO Blogger Survey, 23% of bloggers make money through Ads/Media networks.
  1. 71% of bloggers think SEO is the best way to get traffic. 
  1. The first page on google gets more than 71% of traffic
  1. 77% of bloggers claimed to have published a how-to-article within the past year.
  1.  75% of readers prefer reading blogs under 1,000 words.
  1. The average blog post has 1416 words.
  1. Headlines with question marks get 23.3 % more traffic than others.
  1. 21% of bloggers focus more on marketing than content. 
  1. 68.52% of bloggers agreed that blogs helps to bring website traffic.
  1. 33% of travelers use travel blogs to take travel advice in the U.S.
  1. 60% of guest bloggers said they write 1 to 5 blogs monthly.
  1. 91% of Bussiness-to-Bussiness businesses have blogs.
  1. 52% of bloggers struggle to find time to create and promote their content.

General Blogging Statistics

  1. More than 600 million blogs are on the internet as of 2023.
  1. 32.7 billion bloggers were in the U.S. in 2022.

Here is a table showing the number of bloggers increased in the U.S. from 2014 to 2022.

Sr. No.A number of bloggersYear
1.32.7 million2022
2. 32.2 million2021
3.31.7 million2020
4.31.2 million2019
5.30.6 million2018
6.30 million2017
7.29.1 million2016
8.28.3 million2015
9.27.4 million2014
  1. 60% of consumers say blog posts are useful in the initial stages of the buying process.
  1. Around 60% of internet users read blogs daily. 

Here is a table showing the factors of successful blogs. (rated 0-10)

Sr. No.Factors of successful blogsRated 0-10
1.Quality of Content8.8
2.Eye-catching headline & intros8.5
3.SEO7.6
4.Email Subscribers7.2
5.Good blog name and URL6.3
6.Social media shares and follows6.0
  1. 33% of people read blogs for learning purposes. 

Here is a table showing why people read blogs.

Sr. No.The reason why people read blogsShare of respondents
1.Learning33%
2.Entertainment20%
3.Industry News12%
4.All of the above9%

Blogging Revenue Statistics

Do bloggers generate revenue through blogging? Or it’s just a myth?  To get the answer to it, check out these blogging revenue statistics.

  1. Around 65% of bloggers earn from freelance writing.
  1. 26% of bloggers spend $10 to $50 monthly on their blogs.
  1. $8,000 is an average monthly salary of a blogger. 
  1. Bloggers who earn $7,500 to $25,000 monthly get 42.2% of their income through affiliates.
  1. 25% of WordPress bloggers are full-time bloggers and only earn from blogging. 
  1. 42% of income comes from Ads to food bloggers, and 10% of income comes from affiliate marketing.
  1. Food bloggers ($9169 monthly) and personal finance bloggers ($9100 monthly) make the most income. Next, Lifestyle/Mommy bloggers ($5,174) and travel bloggers ($5,000) make income.
  1. 6.6% of bloggers earn more than $1,000,000 yearly. 
  1. 33% of bloggers earn less than $10,000 yearly
  1. According to Ecommerce CEO Blogger Survey, 23% of bloggers make money through Ads/Media networks.

Here is a table showing that from where bloggers make money. 

Sr. No.Income generating through Share of respondent
1.Ad/Media Networks23%
2.Services19%
3.Affiliated Marketing19%
4.Physical Products15%
5.E-Books13%
6.Courses11%
7.Other1%

Source: SEMrush, Ecommerce CEO.

Blogging SEO Statistics

If your blog is not optimized, then search engines such as google don’t know, when to put it in a search. If your blog doesn’t appear in people’s searches, you will miss out on visitors. 

That is why bloggers follow best SEO practices. Here are the top blogging SEO statistics you should be aware of it. 

Blogging SEO Statistics
  1. 71% of bloggers think SEO is the best way to get traffic. 
  1. 51% of companies count their success based on organic traffic. While 42% of companies say that search ranking is the best metric to count their success.
  1. 27% of bloggers always search for keywords. While 15% of bloggers say that they never searched for keywords. 
  1. Businesses with a blog get 97% more backlinks. 
  1. The first page on google gets more than 71% of traffic
  1. 32% of bloggers do check their analytics always. At the same time, 4% of bloggers don’t have access to analytics. 

Here is a table showing the frequency of checking analytics of bloggers.

Sr. No.Frequency of checking analyticsShare of respondents
1.Always32%
2.Usually26%
3.Occasionally26%
4.Never/rarely12%
5.I don’t have access to analytics4%

Source: Wpbeginner, Demandsage, Statista.

Blog Content Statistics

In this section, you will know the statistics of which content formats are popular among bloggers and which content formats work more, and many more things.

Without wasting time, let’s go through it. 

  1. 77% of bloggers claimed to have published a how-to-article within the past year. 

Here is a table showing the most popular blog content formats which bloggers published in the past year.

Sr. No.Most popular blog content formatShare of Respondents
1.How-to-articles77%
2.News and Trends49%
3.Guides and e-books47%
4.Opinion44%
5.Interviews41%
6.Original Research35%
7.Gated Content32%
8.Infographics30%
9.Roundup29%

But, the picture is different when it comes to what works more.

  1. According to bloggers, 40% of strong results came from the guides and ebook content format. 

Here is a table showing the content format, which received strong results. 

Sr. No.Content FormatReceived results
1.Guides and ebooks40%
2.Original Research39%
3.Infographics37%
4.Gated Content36%
5.How-to-articles34%
6.Interviews33%
7.Roundup32%
8.Opinion29%
9.News and Trends28%
  1. 47% of bloggers include 2-3 images in a blog.

Here is a table showing how many images bloggers include in their blogs.

Sr. No.A number of ImagesShare of respondents
1.122%
2.2 to 347%
3.4 to 622%
4.7 to 105%
5.10+4%
  1. 26% of bloggers work with editors. 
  1. According to bloggers, 41% of video content formats got stronger results.

Here is a table showing the content format, which received strong results.  

Sr. No.Content FormatReceived results
1.Images30%
2.Lists32%
3.Statistics32%
4.Contributors Quote34%
5.Video41%
6.Audio33%

Source: Statista, Ahrefs, Orbit Media, HubSpot

Blogging Length and Frequency Statistics

A new blogger always wants to know how long your blog should be, how frequently you should publish your blogs, etc.

Here are the statistics on the length and frequency of blogs you must know.

  1. 75% of readers prefer reading blogs under 1,000 words.
  1. The average blog post has 1416 words.
  1. The average blog post takes over four hours to write.

Here is a table showing how long it takes to write a blog post from 2014 to 2021.

Sr. No.HoursYear
1.4 hours and 1 minute2021
2.3 hours and 55 minutes2020
3.3 hours and 57 minutes2019
4.3 hours and 28 minutes2018
5.3 hours and 20 minutes2017
6.3 hours and 16 minutes2016
7.2 hours and 35 minutes2015
8.2 hours and 24 minutes2014
  1. 22% of bloggers claimed to have published blogs on a weekly bases.

Here is the table showing the frequency with which bloggers published blogs and content in 2021.

Sr. No.The frequency with which bloggers published blogs and contentShare of respondents
1.More than a day1%
2.Daily2%
3.2-6 posts per week13%
4.Weekly22%
5.Several per month23%
6.Monthly16%
7.Less than monthly7%
8.Irregular intervals16%
  1. 37% of bloggers use WordPress to manage their blog content.

Here is a table showing which platforms bloggers used the most to manage their blog content. 

Sr. No.PlatformUse by bloggers
1.WordPress37%
2.Squarespace24%
3.Wix17%
4.WebFlow14%
5.Drupal3%
6.Other5%

Source: Contently, Ahrefs, HubSpot

Blog Headline Statistics

A famous British advertising tycoon David Ogilvy knew that headlines are an essential part of content. He said that you spent 8 cents from a dollar if you wrote a headline part of your content.

Here are some essential statistics on the blog headlines. 

  1. Headlines with question marks get 23.3 % more traffic than others.
  1. Headline with 14 to 17 words performs 76.7% more than short headlines. 
  1. 91% of bloggers only write around six words headlines draft before publishing. 

Source: Backlinko, Orbit media

Blog Marketing Statistics

No blog or article goes famous overnight. That should be promoted and marketed. 

Here are some statistics of blog marketing statistics that you should know. 

Blog Marketing Statistics
  1. 21% of bloggers focus more on marketing than content. 
  1. 40% of highly paid bloggers used Mediavine for ads. 
  1. Bloggers use 68% of SEO for marketing.

Here is a table showing where the bloggers are marketing. 

Sr. No.Where bloggers are marketingShare
1.Social Media90%
2.SEO68%
3.Email Marketing62%
4.Partnerships and Collaborations19%
5.Community or Forum Management13%
6.Influencer Collaborations10%
7.Paid Service13%
  1. 70% of successful bloggers are active marketers. 
  1. 84% of companies adapted the marketing strategy. 
  1. 90% of bloggers use social media for marketing.
  1. 56% of bloggers claimed that social media is their essential traffic source. 

Source: Ahrefs, Statista

Blogging Traffic Statistics

Does blogging bring more website traffic? To know the answer, just look at our blogging traffic statistics. 

  1. 68.52% of bloggers agreed that blogs help bring website traffic.
  1. According to Omnicore’s research, Video content can drive 50% more traffic to the website. 
  1. Bloggers that publish 16+ posts per month generate 3.5x more traffic
  1. 38% of all blog traffic comes from compounding blog posts.
  1. Blogs with one or two lists every 500 words get 68% more traffic.
  1. H1 tags with seven or fewer words get 36% more organic traffic. 

Source: HubSpot, Startupbonsai

Travel Blogging Statistics

Travel blogs are one of the most famous blogs among bloggers. Here are some interesting statistics on travel blogging. 

  1. Most of the travel blogs are 1 to 4 years old.
  1. More than 80% of people’s travel planning is done through the internet, which is continuously growing. 
  1.  59% of travel bloggers handle more than one travel blog.
  1. 33% of travelers use travel blogs to take travel advice in the U.S.

Source: Optinmonster

Guest Blogging Statistics

Guest blogging is a mainly used technique by marketers for marketing. It boosts brand awareness by introducing the business to a more audience. 

Here are some important statistics about guest blogging you should know. 

  1. 60% of guest bloggers stated that they write 1 to 5 blogs monthly.

Here is a table showing guest posts written by bloggers per month.

Sr. No.Guest posts are written by bloggers per monthShare of respondents
1.1 to 560%
2.6 to 1027%
3.11 to 2510%
4.25+3%
  1. 8% of guest bloggers said they were freelancers.
  1. 37% of guest bloggers said they were staff members. 
  1. 79% of editors think that guest blogs are too promotional. 
  1. Guest posts can increase organic and referral traffic by 80%.

Source: ReferralRock, Optinmonster, Adsy

Business Blogging Statistics

Are you planning to have a blog for your business? Then you should see our compiled statistics on business blogging. 

You will get all the ideas of business blogging statistics. 

  1. 91% of Bussiness-to-Bussiness businesses have blogs.
  1. 77% of fortune 500 companies have blogs.
  1. Companies that post more than four weekly blogs receive 3.5 times more traffic.

Source: Demandsage

Blogging Challenges Statistics

In this section, we will see the statistics of problems faced by bloggers, marketers, brands, etc. 

  1. The reader only spends 37 seconds reading the blog
  1. Almost 27% of U.S. people use ad-blocking software, which continues to grow.

Here is a table showing Ad blocking user penetration rate in the U.S. from 2014 to 2021.

Sr. No.Share of internet usersYear
1.27%2021
2.26.4%2020
3.25.8%2019
4.24.9%2018
5.23.6%2017
6.21.5%2016
7.20.6%2015
8.15.7%2014
  1. 42% of keywords get less than ten searches in a month. 
  1. Top-ranking blogs are average more than two years old. This could be the challenge for beginners. 
  1. 52% of bloggers struggle to find time to create and promote their content. 

Here is a table showing the top challenges faced by bloggers. 

Sr. No.Challenges faced by bloggersShare of respondents.
1.Finding time to promote and create content52%
2.Getting traffic and attracting visitors46%
3.Creating quality content consistently39%
4.Creating enough content consistently33%
5.Coming up with relevant topics22%
6.Getting support from within the organization13%

Source: Orbitmedia, Statista, Startupbonsai

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Conclusion

Our research shows that blogging is a very effective strategy for generating traffic. Many marketers found this strategy very valuable for their businesses. 

Professional bloggers are also earning good money from blogging. 32.7 million bloggers were in the U.S. in 2022, which is constantly growing. 

Bloggers face many problems while handling a blog. Our research have compiled all the informative statistics about this. 

FAQs

How much money do bloggers earn from blogs?

As per our research, 6.6% of bloggers earn more than $1,000,000 yearly. This number varies from blogger to blogger. 

Is it worth starting a blog?

The answer is– Absolutely Yes. Starting a blog is a good idea for receiving traffic, brand awareness, marketing, etc.

Why do most bloggers fail?

As we have seen in our article that bloggers face many challenges while blogging such as getting traffic and attracting visitors, creating quality content consistently, etc. These reasons could be the factors of bloggers failing. 

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