The ability to experience visual and interactive content through AR has attracted more than 110 million people in the United States. There are more than 1.73 billion AR users worldwide.
AR is the latest addition for marketers and sellers utilizing it to create interactive and personalized experiences for their consumers.
This article will provide the latest statistics on augmented reality users, revenue, and usage.
AR Statistics: Key Picks for 2024
- More than 1.73 billion people will use AR in 2024.
- The Mobile AR market is set to hit $25 billion in 2024.
- The United States has over 110 million AR users.
- Nearly 35% of AR users are between 16 and 24 years old.
- 32% of consumers are using AR while shopping.
- AR glasses revenue is expected to reach $10.68 billion in 2024.
AR User Statistics
People experienced AR in the form of the popular game Pokemon GO and through some social media apps like Snapchat. The interactive way of presenting content has considerably increased the AR user base.
Due to people’s interest in high-tech and cutting-edge technologies, augmented reality has more users than virtual reality.
This section will brief you about augmented reality user statistics.
There Will Be 1.73 Billion AR Users In 2024
Only about 440,000 people were using augmented reality in 2019, nearly doubling to 810,000 users in 2021.
Mobile AR users have increased gradually over the years and crossed the 1 billion mark in 2022.
There were 1.4 billion mobile AR users in 2023, and this number is expected to rise to 1.73 billion in 2024.
The table below shows the number of mobile AR users over the years:
| Year | Number Of Mobile AR Users |
|---|---|
| 2024* | 1.73 billion |
| 2023 | 1.4 billion |
| 2022 | 1.07 billion |
| 2021 | 0.81 billion |
| 2020 | 0.6 billion |
| 2019 | 0.44 billion |
Source: Statista *Projected numbers
The United States Has Over 110 Million AR Users
There were about 37.6 million AR users in 2017, which increased to over 59.5 million in 2018.
Between 2017 and 2023, around 72.5 million new AR users were added, bringing the total to 110.1 million by 2023.
The number of AR users in the United States has been increasing steadily over the past few years and is expected to reach new heights in the coming years.
Here is a table showing the number of augmented reality users in the United States:
| Year | Number Of AR Users |
|---|---|
| 2023* | 110.1 million |
| 2022 | 101.6 million |
| 2021 | 93.3 million |
| 2020 | 83.7 million |
| 2019 | 72.8 million |
| 2018 | 59.5 million |
| 2017 | 37.6 million |
Source: Statista
Gen Z and Millennials Make Up Over 70% Of AR Users
With the largest share of technology users, the younger generation is the top adopter of the latest technologies.
Around 35% of AR users are between the ages of 16 and 24, and another 35% are between 25 and 35 years old.
Nearly 27% of AR users are from the 35 to 44 age group, and only 3% are 55 to 64.
Here is the breakdown of AR users by age group:
| Age Group | Share Of AR Users |
|---|---|
| 16 to 24 years | 35% |
| 25 to 35 years | 35% |
| 35 to 44 years | 27% |
| 55 to 64 years | 3% |
Source: Enterprise Apps
There Are Around 46.65 Million AR Hardware Market Users Globally
Around 23.47 million people used AR glasses in 2023, and the number of AR hardware users has continuously increased since 2021.
With 46.65 million AR glasses users in 2024, it is estimated that the B2C AR glasses market will experience constant growth between 2024 and 2028.
Increasing by over 171.28% between 2024 and 2028, the number of AR glasses users is expected to reach 126.55 million users by 2028.
Here is a timeline of global AR glasses users over the years:
| Year | Number Of AR Glasses Users |
|---|---|
| 2021 | 5.56 million |
| 2022 | 9.96 million |
| 2023 | 23.47 million |
| 2024 | 46.65 million |
| 2025* | 73.24 million |
| 2026* | 92.68 million |
| 2027* | 109.62 million |
| 2028* | 126.55 million |
Source: Statista *Projected numbers
AR Financial Statistics
The revenue generated by Augmented reality is divided into two categories — software and hardware.
This section will explore the AR industry revenue statistics associated with both these categories.
The Mobile AR Market Revenue Will Cross $25 Billion In 2024
The revenue of the mobile augmented reality market has been consistently increasing after the pandemic.
AR market generated around $21.07 billion in 2023, up from $12.45 billion in 2021.
Estimates suggest that the mobile AR market will generate $25.84 billion in revenue in 2024 and will reach $36.26 billion by 2026.
Take a look at the timeline of AR industry revenue over the years:
| Year | Revenue |
|---|---|
| 2021 | $12.45 billion |
| 2022 | $16.58 billion |
| 2023 | $21.07 billion |
| 2024* | $25.84 billion |
| 2025* | $30.77 billion |
| 2026* | $36.26 billion |
Source: Statista *Projected numbers
Consumer And Enterprise AR Glasses Revenue Will Reach 10.68 Billion By 2026
Growing consistently, consumer and enterprise AR glasses hardware and software revenue nearly doubled in 2023.
The revenue for consumer and enterprise AR glasses hardware and software was around $1.85 billion in 2021, which rose to around $3.78 billion in 2022.
AR glasses hardware and software revenue reached $6.77 billion in 2023 and is expected to rise to $10.68 billion in 2024.
The revenue is projected to double between 2024 and 2026, reaching over $35.06 billion by 2026.
Here is a table with global consumer and enterprise AR glasses hardware and software revenue:
| Year | Revenue |
|---|---|
| 2021 | $1.85 billion |
| 2022 | $3.78 billion |
| 2023 | $6.77 billion |
| 2024* | $10.68 billion |
| 2025* | $23.27 billion |
| 2026* | $35.06 billion |
Source: Statista *Projected numbers
The Global AR Software Market Revenue Is Expected To Reach $13 Billion In 2024
The global AR software market is expected to grow at a CAGR of 7.02% between 2024 and 2028.
The market is projected to reach a revenue of around $13 billion by 2024 and $17 billion by 2028.
With $4 billion in revenue, the United States will be the biggest contributor to AR software market revenue in 2024.
Here is a table showing the growth of global AR software revenue over the next few years:
| Year | AR Software Revenue |
|---|---|
| 2024* | $13 billion |
| 2025* | $13.91 billion |
| 2026* | $14.89 billion |
| 2027* | $15.93 billion |
| 2028* | $17 billion |
Source: Statista *Projected values calculated considering a CAGR of 7.02%
The Global AR Hardware Market Is Projected To Attain A Revenue Of $4.5 Billion In 2024
With an anticipated compound annual growth rate of around 24.16% between 2024 and 2028, the global AR hardware market is expected to reach a market volume of $10.7 billion by 2028.
The elevated demand for AR hardware has resulted in the global market reaching around $4.5 billion in 2024.
Here is a table with global AR hardware market revenue:
| Year | AR Hardware Revenue |
|---|---|
| 2024* | $4.50 billion |
| 2025* | $5.59 billion |
| 2026* | $6.94 billion |
| 2027* | $8.61 billion |
| 2028* | $10.7 billion |
Source: Statista *Projected values calculated considering a CAGR of 24.16%
The United States B2C AR Market Revenue Is Expected To Surpass $9.86 Billion By 2027
The B2C AR market revenue in the United States is predicted to grow consistently between 2023 and 2027.
The revenue in the U.S. AR market is expected to reach $6.79 billion in 2024 and will experience a new peak by reaching $9.86 billion revenue in 2027.
Here is a table with the United States AR market revenue over the years:
| Year | AR Market Revenue In The U.S. |
|---|---|
| 2017 | $2.02 billion |
| 2018 | $2.26 billion |
| 2019 | $2.59 billion |
| 2020 | $3.15 billion |
| 2021 | $3.74 billion |
| 2022 | $4.52 billion |
| 2023 | $5.53 billion |
| 2024* | $6.79 billion |
| 2025* | $8.01 billion |
| 2026* | $8.96 billion |
| 2027* | $9.86 billion |
Source: Statista *Projected numbers
The AR Advertising Revenue Is Set To Reach $1.22 Billion In 2024
Augmented reality has practical applications in advertising where advertisers create interactive ads depending on the customers’ needs.
The revenue from advertising through AR is growing steadily and is expected to reach $1.64 billion by 2027.
AR advertising revenue crossed $1 billion in 2023 and is expected to reach around $1.22 billion in 2024.
Here is a table showing the AR advertising revenue over the years:
| Year | AR Advertising Revenue |
|---|---|
| 2017 | $0.15 billion |
| 2018 | $0.23 billion |
| 2019 | $0.34 billion |
| 2020 | $0.49 billion |
| 2021 | $0.67 billion |
| 2022 | $0.86 billion |
| 2023 | $1.05 billion |
| 2024* | $1.22 billion |
| 2025* | $1.38 billion |
| 2026* | $1.51 billion |
| 2027* | $1.64 billion |
Source: Statista
AR Usage Statistics
With several realistic and helpful augmented reality applications, AR is being utilized in various sectors.
The real-life examples of AR usage have assisted professionals like marketers, advertisers, and many ordinary people from every other niche.
Let us explore some AR usage statistics in this section.
32% Of Customers Use AR While Shopping
The ability to virtually try the products before buying has helped consumers find suitable products.
An IBM study revealed that around 32% of consumers used apps and platforms that support augmented reality.
Consumers use AR apps mainly for gaming and social media.
Source: IBM
78% Of Americans Did Not Use Augmented Reality In 2022
The frequency of augmented reality usage has increased in the past couple of years.
A Statista survey revealed that more than 78% of the population did not use augmented reality in 2022, while 7% reported using it less often than a month.
Around 3% reported using augmented reality monthly, and 4% used it weekly.
Nearly 4% of respondents reported using AR daily or multiple times weekly.
Source: Statista
27% Of U.S. Respondents Reported Using AR For Gaming
Gamers have broadly used AR and VR technology for an immersive, lifelike gaming experience.
More than a quarter of United States AR users used it for gaming, and around 14% used it for traveling or driving.
13% used AR for watching movies and TV shows, while 12% enjoyed immersive environments.
Here is a table showing the usage of AR by interests in the United States in 2022:
| Activity | Percentage Of AR Users |
|---|---|
| Gaming | 27% |
| Travel or driving | 14% |
| Watching movies and TV shows | 13% |
| Immersive environment | 12% |
| Training or education | 11% |
| Historic monuments exploration | 11% |
| Music or concerts | 8% |
| Imaginary environment | 5% |
Source: Statista
40% Of Buyers Are Willing To Pay More For Things They Can Test Using AR
The shift in consumer behavior is evident from the changing shopping patterns and preferences.
Around 71% of shoppers reported that they would shop more often if they used AR applications, while 40% of buyers were ready to spend more.
Nearly 61% of buyers preferred using stores with AR compared to traditional shops.
Source: Deloitte
There Are 10 Times More iOS AR Apps Compared To Android
AR is now available on more than 500 million mobile devices.
With over 2,000 AR apps on the Apple App Store, iOS leads AR app development. Comparatively, the Google Play Store has around 200 AR Android applications.
Social media apps like Instagram and Snapchat have implemented AR in their camera filters. Users have adopted it and are creating content using the AR features.
Source: VentureBeat
Related Read:
Conclusion: Mobile AR market set to hit $25 billion in 2024
With innovations and trends coming out now and then, AR is experiencing rapid growth and enhancements.
Augmented reality has breached the global user base, and more than 20% of the world’s population will use it in 2024.
This article was a window through which you explored the statistical side of augmented reality users, revenue, and usage.
