In June 2023, Meta introduced Threads as a competitor of X, formerly known as Twitter.
Thread acquired more than 30 million registered users on the very first day of its launch. However, within a few months of its launch, Thread users declined drastically.
In this article, I have included the major statistics about Threads users, revenue, and accounts with the highest number of followers.
Threads Users Statistics – Top Picks 2024
- Threads has over 200 million active monthly users.
- In the US, Threads has over 30 million users.
- Threads is used by 61.59% of males and 38.41% of females.
- Threads accumulated 100 million users in just 4 days after the launch.
- There are over 30 million monthly active Threads users.
- Threads app usage has decreased by 79% since the peak time users.
- 46.66% of the thread users are aged 25 to 34 years.
- Threads app downloads crossed 150 million global downloads in just 6 days after launch.
Threads User Statistics
Threads is a text-based social platform that has amassed a large user base in a very short time. The major reason for Threads’ explosive growth is its parent company, Meta, which has a user base of 3.02 billion.
How Many Thread Users Are There?
As of September 2024, Threads has around 200 million users worldwide.
Threads experienced a massive surge of users and reached 10 million users in the first 7 hours after its launch.
After the high number of initial sign-ups, the growth in the number of users has slowed down in the last few months.
Source: Quiverquant
Here is a table with the growth of the number of Threads users since its launch:
| Total registered users | Time since launch | Date |
|---|---|---|
| 1 million | 1 hour | 6 July 2023 |
| 2 million | 2 hours | 6 July 2023 |
| 5 million | 4 hours | 6 July 2023 |
| 10 million | 7 hours | 6 July 2023 |
| 30 million | 1 day 10 hours | 7 July 2023 |
| 70 million | 2 days 10 hours | 8 July 2023 |
| 100 million | 4 days 6 hours | 10 July 2023 |
| 110 million | 12 days 6 hours | 18 July 2023 |
| 120 million | 21 days 9 hours | 31 July 2023 |
| 130 million | 62 days 3 hours | 5 September 2023 |
| 141 million | 152 days 8 hours | 4 December 2023 |
| 160 million | 5 months and 26 days | 1 January 2024 |
| 200 million | – | Jan-August 2024 |
Source: Quiverquant
Threads User Grew To 100 Million In Just 4 Days After The Launch
Threads received over 1 million users in the first hour of its launch, and it grew to over 70 million in the first 2 days and 10 hours.
The rapid increase in the number of Thread users left every other competition behind in terms of growth.
Comparatively, ChatGPT took 5 days to reach 1 million users and 40 days to reach 10 million.
On the other hand, the growth slowed down after reaching 100 million users, and only 60 million users have been added since.
Here is a table with the comparison of Threads with other social platforms with respect to the time taken to reach 1 million users:
| Platform | Launch date | Time taken to reach 1 million users |
|---|---|---|
| Threads | 2023 | 1 hour |
| ChatGPT | 2022 | 5 days |
| Clubhouse | 2020 | 1 week |
| 2010 | 2.5 months | |
| Spotify | 2008 | 7 months |
| Dropbox | 2008 | 7 months |
| 2004 | 10 months | |
| Foursquare | 2009 | 13 months |
| 2006 | 2 years | |
| Airbnb | 2008 | 2.5 years |
| Netflix | 1999 | 3.5 years |
Source: Statista
Threads Has Over 200 Million Monthly Active Users
Meta CEO Mark Zuckerberg reported that Threads had over 200 million monthly active users in August 2024.
Threads is currently used by 130 million users every month. It was also reported that Thread is a potential candidate to become an app with 1 billion users.
Source: Money Control
Threads Usage Statistics
Apart from the high number of users, Threads is best used for discussing topics in the text format.
This section will explore statistics about Threads usage.
Threads App Usage Has Decreased By 79%
Threads had over 49.3 million daily users on July 7, and the number dropped by about 25 million in the next week.
As per August data, Thread currently has about 10.3 million daily active users, which is a decrease of around 79% since the peak time users.
Source: Similarweb
Time Spent On Threads Decreased By Over 71.43% Within One Week
At the time of launch, Threads was used for more than 21 minutes per day. However, the time spent on the platform decreased to 6 minutes after one week of launching.
Currently, users spend just three minutes on the Thread app daily.
In comparison, Twitter users have a daily session time of over 31 minutes.
Source: Statista
Threads Demographics
Let us explore some of the most influential statistics about Threads user demographics.
Threads Is Used By 61.59% Of Males And 38.41% Of Females
Threads is majorly used by male audiences, and females also make up a considerable part of the audience.
As per Similarweb, over 6 in 10 Thread users are male, while nearly 4 in 10 are female.
The number of female users is increasing steadily and is set to reach around 50% of total audience in the coming years.
Source: Similarweb
46.66% Of The Thread Users Are Aged Between 25 And 34 Years
Coming in as a competitor of X, Thread is mostly used by adult audiences. Though Gen Z dominates social media, the majority of Thread users are Millennials.
Almost half of the Threads users are aged between 25 and 34 years. About 17.55% of people between the ages of 35 and 44 years old.
The following table shows the percentage of Threads users by age:
| Age group | Threads user percentage |
|---|---|
| 18 to 24 | 12.36% |
| 25 to 34 | 46.66% |
| 35 to 44 | 17.55% |
| 45 to 54 | 10.75% |
| 55 to 64 | 8.12% |
| 65+ | 4.55% |
Source: Similarweb
33.5% Of Thread App Downloads Came From India In The First Week Of Launch
With 54.2 million downloads, the Threads app had the highest number of downloads in India. Meanwhile, with 36.4 million, Brazil had the second most number of Thread app downloads.
The United States had over 26.1 million downloads and comprised 16.1% of the total Thread app downloads.
Here is a table with the top 10 countries with the highest Thread app downloads:
| Country | Number of downloads | Percentage share |
|---|---|---|
| India | 54.2 million | 33.5% |
| Brazil | 36.4 million | 22.5% |
| United States | 26.1 million | 16.1% |
| Mexico | 12.3 million | 7.6% |
| Japan | 7.3 million | 4.5% |
| United Kingdom | 6.5 million | 4.0% |
| Taiwan | 2.9 million | 1.8% |
| Canada | 2.6 million | 1.6% |
| Australia | 1.4 million | 0.8% |
| Vietnam | 0.9 million | 0.6% |
| Others | 11.4 million | 7% |
Source: Insider Intelligence
Threads Reached 150 Million Global Downloads In 6 Days After Launch
It takes months or years for an app to cross 100 million downloads across all platforms. Meta’s already-established social media apps and platforms helped Threads reach 150 million downloads in just 6 days after launching.
With 54.2 million downloads, India has the highest number of Threads App downloads.
The second app on the list, Pokemon GO, took over 33 days to reach 150 million global downloads.
The table below shows the list of fastest apps to reach 150 million downloads:
| Platform | Days taken to reach 150 million app downloads |
|---|---|
| Threads | 6 days |
| Pokemon GO | 33 days |
| Call of Duty: Mobile | 106 days |
| Helix Jump | 153 days |
| Happy Glass | 171 days |
| Color Bump | 174 days |
| My Talking Tom Friends | 176 days |
| slither.io | 190 days |
| Fun Race 3D | 192 days |
| PUBG Mobile | 193 days |
Source: Data.ai
Threads Revenue Statistics
Threads is set to complete its first year in July 2024. Despite the small time frame since the launch, Threads has generated considerable revenue.
Threads Is Expected To Add $8 Billion To Meta’s Revenue By 2025
The in-app ads feature on the Threads app has helped it generate significant revenue.
Analysts estimate Threads will be adding around $8 billion to Meta’s $156 billion average annual revenue in 2025.
Source: Businesspost , Bloomberg
Who Has The Most Number Of Followers On Threads?
Neymar Jr has over 13.3 million Threads followers, which is the most on the platform.
With 12.4 million followers, Selena Gomez has the second most followed account on Threads.
Here is a list of the top 10 most followed accounts on Threads:
| Account holder | Number of Threads followers |
|---|---|
| Neymar Jr | 13.3 million |
| Selena Gomez | 12.4 million |
| Kylie Jenner | 10.8 million |
| Kim Kardashian | 9.5 million |
| Jennifer Lopez | 7.6 million |
| MrBeast | 7.2 million |
| Shakira | 7 million |
| Will Smith | 6.7 million |
| Khloe Kardashian | 6.3 million |
| Chris Hemsworth | 6.1 million |
Source: Threads
Threads Vs X (Twitter)
Threads and X are two social media rivals that do nearly the same things.
However, the functionality of both platforms has several similarities and differences.
Twitter was launched in 2006 and was the first of its kind social media platform, while Threads was launched in 2023.
Twitter was rebranded as X when Elon Musk acquired it in 2023
The constant banter between the owners of the platforms, Elon Musk and Mark Zuckerberg, has made this rivalry more interesting for users.
Let us explore some key differences between Threads and X :
| Parameter | Threads | X (Twitter) |
|---|---|---|
| Ads | Threads have inbuilt ads | It can only be used on mobile phones |
| Media length | Maximum video length is about 5 min | Maximum video length is 2 minutes and 20 seconds |
| Direct messaging | Users can’t directly message (DM) each other | Users can directly message each other. |
| Trending section | No trending section | Trending section available |
| Accessibility | It can only be used through mobile phones | It can be used on desktops and mobile phones |
| Character limit | There are 500 characters for a post | There are 280 characters for a post |
| Hashtags | Users cannot use hashtags | Users can utilize hashtags for better reach |
| Post | Posts cannot be edited | Posts cannot be edited |
Source: Investing
Threads has been exploding on the social media scene since its launch. It has managed to get a record-breaking 160 million users in very little time.
However, this rapid increase in users also saw its decline at a very rapid rate when the users dropped by 79% after reaching the peak number of users.
The rivalry between X and Threads’ owners contributes to both platforms’ popularity, and we’re curious to see how Threads will perform statistically in 2024 as well!
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