With over 1 billion monthly active users, TikTok currently dominates the short-form video industry in 2024.
Since over 20% of the global internet users access the platform, there are more than 1.2 million creators on TikTok.
Over the years, the platform has experienced exponential global growth and also offers attractive earning ways for content creators.
In this article, I have collected some of the most important statistics about TikTok creators and their earnings on the platform.
TikTok Content Creator Key Statistics -2024
- There are around 1.2 million TikTok creators.
- 52.23% of the TikTok creators are between 18 and 24 years old.
- Around 53.79% of TikTok creators are female, and 46.21% are male.
- Khaby Lame is the most followed creator on TikTok, with over 161.6 million followers.
- Khaby Lame earns around $258,500 per TikTok post.
- Charli D’Amelio earned around $17.5 million from TikTok.
TikTok Content Creator Statistics
content creators of all sizes extensively use TikTok to reach billions of audiences.
In this section, let us find the number of creators and their demographics as of 2024.
There Are Around 1.2 Million TikTok Creators
TikTok has been a sensation since its launch and has become a hotbed for creators and influencers.
Due to its immense popularity and several earning opportunities, TikTok has over 1.2 million content creators.
The number of TikTok creators has increased over the period and is expected to grow steadily in the future.
Source: Social Blade
52% Of The TikTok Creators Are Between The Age Of 18 And 24
Further, around 18.67% of TikTok creators are between 13 and 17 years old, while 8.7% are under the age of 13 years.
15.03% of creators are between 25 and 34 years old, and about 4.76% of TikTok creators are above 35 years old.
Here is a table with the percentage of TikTok creators according to age:
| Age group | Percentage of TikTok creators |
|---|---|
| Under 13 years | 8.7% |
| 13 – 17 years | 18.67% |
| 18 – 24 years | 52.83% |
| 25 – 34 years | 15.03% |
| 35 – 44 years | 2.75% |
| 45 – 54 years | 1.65% |
| 55+ | 0.36% |
Source: influ Data
Around 53.79% Of TikTok Creators Are Female And 46.21% Are Male
TikTok is booming, with female creators taking the lead.
With the majority of users being female, over 53.79% of TikTok creators are women, while approximately 46.21% are men.
Due to the demand for female-oriented content on the platform, the number of female influencers is growing on TikTok.
Source: DataReportal
Most Followed TikTok Content Creator
Khaby Lame is the most followed TikToker.
Khabane Lame, who makes silent mocking videos of the lifehack videos, has over 161.6 million followers on TikTok.
Charli D’Amelio is the youngest and second most followed TikToker, with over 151.7 million TikTok followers.
Bella Poarch is the third-most followed person on TikTok, with over 93.9 million followers.
Here is a table with the most followed TikTok accounts:
| Sr. No. | Creator | Number of followers |
|---|---|---|
| 1 | Khabane Lame | 161.6 million |
| 2 | Charli D’Amelio | 151.7 million |
| 3 | Bella Poarch | 93.9 million |
| 4 | MrBeast | 93 million |
| 5 | Addison Rae | 88.7 million |
| 6 | Zach King | 80.4 million |
| 7 | Kimberly Loaiza | 80.2 million |
| 8 | TikTok | 77.7 million |
| 9 | Burak Özdemir | 74.5 million |
| 10 | Will Smith | 74 million |
| 11 | The Rock | 74 million |
| 12 | Dominik Lipa | 71.8 million |
| 13 | BTS | 63.9 million |
| 14 | Selena Gomez | 59.1 million |
| 15 | Jason Derulo | 58.1 million |
| 16 | Dixie D’Amelio | 56.6 million |
| 17 | Won Jeong | 55.4 million |
| 18 | Spencer Polanco Knight | 55 million |
| 19 | Kylie Jenner | 54.7 million |
| 20 | Loren Gray | 54 million |
Source: TikTok
Most Liked TikTok Creator Accounts In 2024
Charli D’Amelio Is The Highest-Liked Creator On TikTok. She has over 11.5 billion likes and 151.7 million followers across all her TikTok posts.
TikTok account’s popularity is also evaluated by the collective number of likes it has received.
Many TikTok creators get more likes than their average number of followers, and this metric also impacts their reach and engagement.
Krissi Malloy has the second most liked creator TikTok account, with 8.6 billion overall likes on her posts.
Here is a table with TikTok creators with the highest number of overall likes:
| # | TikTok creator | Number of likes | Followers |
|---|---|---|---|
| 1 | Charli D’Amelio | 11.5 billion | 151.7 million |
| 2 | Krissi Malloy | 8.6 billion | 1 million |
| 3 | Barstool Sports | 7.1 billion | 35.4 million |
| 4 | Addison Rae | 5.8 billion | 88.6 million |
| 5 | Kimberly Loaiza | 5.1 billion | 80.8 million |
| 6 | ESPN | 4.9 billion | 44.8 million |
| 7 | Domelipa | 4.5 billion | 72.3 million |
| 8 | dixie | 3.3 billion | 56.5 million |
| 9 | avani | 3.1 billion | 42.8 million |
| 10 | Kunno | 3 billion | 31.2 million |
| 11 | Loren Gray | 3 billion | 54 million |
| 12 | Katteyes | 2.7 billion | 37.8 million |
| 13 | Brianda Deyanara | 2.7 billion | 36.8 million |
| 14 | Danielle Cohn | 2.6 billion | 19.2 million |
| 15 | Naim Darrechi | 2.6 billion | 30.5 million |
| 16 | its.michhh | 2.6 billion | 37.3 million |
| 17 | flighthouse | 2.5 billion | 28.4 million |
| 18 | House of Highlights | 2.5 billion | 23.5 million |
| 19 | Brooke Monk | 2.5 billion | 31.3 million |
| 20 | Carlos Feria | 2.4 billion | 45.8 million |
Source: Social Blade
Most Viewed TikTok Videos In 2024
Zach King’s Harry Potter Illusion Video Is The Most Viewed Video On TikTok.
The exceptional video editor is known for creating perfect illusion videos that hook the viewers’ curiosity, and TikTok viewers enjoy them the most.
Zach King’s video titled “They rejected my application to Hogwarts, but I still found a way to be a wizard.” has gotten over 2.1 billion views.
Zach King’s three videos are there among the top 5 most-watched videos on TikTok.
Here is a table showing the most-watched TikTok videos of all time:
| # | Video title | TikTok Creator | Number of views |
|---|---|---|---|
| 1 | “They rejected my application to Hogwarts but I still found a way to be a wizard.” | Zach King | 2.1 billion |
| 2 | “Welcome to the Sisters Christmas Party!” | James Charles | 1.7 billion |
| 3 | “This is the best hiding spot ever” | Zach King | 1.1 billion |
| 4 | “Do you see the glass as half full or half empty??” | Zach King | 966 million |
| 5 | “ M to the B” | Bella Poarch | 742 million |
| 6 | “Caution wet paint. Who watched until the end??” | Zach King | 659 million |
| 7 | “Jamie Big Sorrel Horse singing Say It Right” | Jamie Big Sorrel Horse | 434 million |
| 8 | Adorable smiling baby | Daexo | 399 million |
| 9 | “How did she know this dance” | Kool Kid Nelly | 390 million |
| 10 | “Sail” | Jordi Koalitic | 361 million |
| 11 | #TimeWarpScan | Billie Eilish | 355 million |
| 12 | Cm on bro!!! | Khaby Lame | 352 million |
| 13 | “look to the end a frog climbed into the closet” | Nadir Sailov | 318 million |
| 14 | “Could be the new Khaby?” | Khaby Lame | 303 million |
| 15 | “Turning into an animal TikTok fan account at this stage” | emma.cxmpbell | 296 million |
Source: TikTok
Most Liked TikTok Videos
Bella Poarch’s lip sync video has gotten the most likes on TikTok
Her lip-sync video on M to the B song got over 46.3 million likes and is also the most-liked video on TikTok of all time.
On the other hand, Franek Bielak’s drawing lips video has over 40.3 million likes on TikTok.
A misconception prevails that the content that gets the most views always receives the most likes. However, this is not true in all cases.
That is the reason Zach King’s videos are not in the top 20 list below.
Here is a list of the most liked TikTok videos:
| # | Post Title | TikTok Creator | Number of likes |
|---|---|---|---|
| 1 | Lip syncing | Bella Poarch | 46.3 million |
| 2 | Drawing lips | Franek Bielak | 40.3 million |
| 3 | “Time Warp Scan” filter | Billie Eilish | 35.5 million |
| 4 | Cat pawing at camera | British Promise Cats | 34 million |
| 5 | Baby | Demi, Dae, and Josh | 31.9 million |
| 6 | Wind wave | Jordy Wilson | 27.6 million |
| 7 | Giving food to a homeless man | Nasty Naz | 26 million |
| 8 | “#whatidwear” challenge | Debby Ryan | 25.7 million |
| 9 | Dancing | Michael Le | 25.6 million |
| 10 | Dancing and singing | Michael Le | 25.2 million |
| 11 | “It’s Tricky” trend with Kendall Jenner | Kylie Jenner | 24.6 million |
| 12 | “Time Warp Scan” filter | kkarrrambaby | 24.9 million |
| 13 | Monkey opening package of zippers | Georgie Boy | 24.5 million |
| 14 | Singing “Dark Horse” by Katy Perry | Jessica Bunga | 23.9 million |
| 15 | Dancing | Addison Rae | 23.7 million |
| 16 | Dog dancing | Kelly Bove | 23.6 million |
| 17 | Dancing | Charli D’Amelio | 23.5 million |
| 18 | Jumping | Spencer West | 23.3 million |
| 19 | “Best friends check” with Kevin Hart | Dwayne Johnson | 22.5 million |
| 20 | Dancing and gymnastics | Demi Bagby | 22.3 million |
Source: TikTok
Highest Earning TikTokers In The World
Social media is not limited to creators posting entertaining content but also opens a door for them to make a career.
TikTok creators earn on the platform via brand deals, TikTok Creator Fund, and virtual gifts.
With most brands opting for influencer marketing to promote their products, many creators are now aiming to create content and earn on TikTok as well.
Charli D’Amelio Earned Over $17.5 Million From TikTok
TikTok’s highest-paid content creators earned a total of $55.5 million in 2021.
Charli D’Amelio is the highest-earning TikToker, earning about $17.5 million with a following of over 151.7 million and over 11.5 billion likes.
Dixie D’Amelio is Charli’s older sister, who is the second-highest-earning TikToker on the platform. Dixie earned around $10 million from TikTok.
Here is a list of highest-earning TikTokers:
| # | TikTok Creator | Earnings |
|---|---|---|
| 1 | Charli D’Amelio | $17.5 million |
| 2 | Dixie D’Amelio | $10 million |
| 3 | Addison Rae | $8.5 million |
| 4 | Bella Poarch | $5 million |
| 5 | Josh Richards | $5 million |
| 6 | Kris Collins | $4.75 million |
| 7 | Avani Gregg | $4.75 million |
Source: Forbes
Khaby Lame Earns Around $258,500 Per TikTok Post
TikTok creators earn almost half of their revenue from sponsored posts and brand endorsements.
Mega creators on TikTok, like Khaby Lame, charge around $258,500 for one sponsored TikTok post.
Other creators, like Charli D’Amelio and Bella Poarch, charge about $242,700 and $150,200 per promotional post on the platform.
Since influencer marketing is on the rise, many small and big names on TikTok are getting brand deals and earning significant amounts of money.
Here are the top 10 highest-earning TikTokers via sponsored content:
| Creator | Charge per sponsored post |
|---|---|
| Khaby Lame | $258,500 |
| Charli D’Amelio | $242,700 |
| Bella Poarch | $150,200 |
| MrBeast | $147,700 |
| Addison Rae | $141,800 |
| Kimberly Loaiza | $128,900 |
| Zach King | $128,900 |
| Burak Özdemir | $119,300 |
| Will Smith | $118,700 |
| Dwayne “The Rock” Johnson | $118,300 |
Source: Dexerto
TikTok has become the most used short video platform, with over one billion monthly active users.
Over 1.2 million TikTok creators make short-form video content and earn on the platform. With TikTok still being popular globally, we are excited to see the new achievements and growths of the platform along with TikTok creators by this year!
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