TikTok Users Statistics 2024 (User By Age, Gender & Country)

TikTok is used by over 20% of the world’s population, and the short-form content is consumed at a higher rate than ever before.

Since younger generations prefer short videos, Gen Z and Millennials primarily use the platform. 

The United States has over 150 million TikTok users, which is nearly 44% of the country’s population. Further, the average time spent on TikTok is approximately 58.4 minutes.

I have summed up the most important statistics about TikTok users in this article.

TikTok User Statistics 2024 (Top Insights)

  • TikTok has over 1 billion monthly active users and more than 2 billion registered users globally.
  • The United States has over 150 million TikTok users.
  • Around 14.4 billion videos were posted on the platform between January and March 2023.
  • TikTok has been downloaded over 4.1 billion times to date.
  • TikTok is set to reach over $17.2 billion in ad revenue in 2024
  • The majority of TikTok users are aged between 18 and 34
  • 48% Of Global Tiktok Users Are Female, While 52% Are Male
  • The Average Time Spent On TikTok Is Around 58.4 Minutes
  • The Asia Pacific region has over 682 million TikTok users

How Many People Are On TikTok?

TikTok has over 1 billion monthly active users and over 2 billion registered users globally.

TikTok User Statistics

Due to the rise in global short-form video consumption, TikTok is widely used worldwide for its short, engaging videos and various useful features.

In this section, let us explore the platform’s popularity and learn how many people are on TikTok.

TikTok Has Over 1 Billion Monthly Active Users

TikTok ranks fourth among the most-used social media platforms after Facebook, YouTube, and Instagram.

In just 4 years, 1 billion users joined TikTok, while Facebook and Instagram took over 10 years to do so.

Here is a table with the number of monthly active users on top social media platforms:

Social platformMonthly active users
Facebook3.05 billion
YouTube2.49 billion
Instagram2.4 billion
TikTok1 billion
Snapchat800 million
Pinterest482 million
Twitter335 million

Source: TikTok Press

TikTok Has More Than 2 Billion Registered Users Globally

TikTok’s registered users have increased from 652.5 million in 2019 to over 2 billion in 2024.

The percentage increase in TikTok users from 2019 to 2024 is approximately 206.65%. However, TikTok was banned in India in 2020, where it had the most downloads and users.

Despite losing a large number of users, TikTok was successful in registering more than double the users in the next 3 years.

With the increased usage of short-form video platforms, TikTok users are expected to grow by over 2.2 billion by 2027.

Here is a table with the number of total registered TikTok users over the years:

YearNumber of registered users
20272.24 billion
20262.19 billion
20252.13 billion
20242.05 billion
20231.92 billion
20221.71 billion
20211.40 billion
20201.03 billion
2019652.5 million
2018347.1 million

Source: Statista

The United States Has Over 150 Million TikTok Users

With American adults spending over 4.43 billion total minutes every day on TikTok, the number of TikTok users in the United States has crossed 150 million.

Since TikTok has invested over $1.5 billion in setting up TikTok US Data Security, the number of TikTok users has increased by nearly 50 million between 2023 and 2024.

Following the 2020 TikTok ban in India, which had 200 million users, the United States now holds the highest number of TikTok users in 2024.

150 million  Americans use TikTok

Here is a table with countries with the most number of TikTok users:

CountryNumber of TikTok users
United States150 million
Indonesia113 million
Brazil84.13 million
Mexico62.44 million
Russia51.24 million
Vietnam50.58 million
Philippines41.43 million
Thailand41.06 million
Turkey31.03 million
Saudi Arabia28.37 million
Pakistan27.54 million
Iraq25.51 million
Egypt25.5 million

Source: TikTok Newsroom

TikTok Users Demographics

With the continuously increasing number of users, TikTok has a diverse array of users and creators.

In this section, let us check out the statistics about TikTok users by age, gender, and region.

The Majority Of TikTok Users Are Aged Between 18 And 24

Since Gen Z and millennials are the most active social media users, TikTok is getting increasingly popular among the younger population. 

Around 36.2% of TikTok users are 18 to 24 years old, and 32.1% of users fall in the age bracket of 25 to 34 years old.

About 25.2% of TikTok users are between 35 and 54 years old, while 6.4% are over 55 years old.

Tiktok Users By Age

Here is a table showing the age demographics of TikTok users:

Age groupPercentage of TikTok users
18 to 24 years36.2%
25 to 34 years32.1%
35 to 44 years16.5%
45 to 54 years8.7%

Source: DataReportal

 48% Of Global TikTok Users Are Female, While 52% Are Male

With categories like entertainment, beauty, and fashion prevalent on TikTok, it is likely that the female user base will soon overtake the males in the near future.

Around 18.1% of TikTok’s global audience are women between the ages of 18 and 24 years, while male users of the same age make up around 18.6 %.

Tiktok Users Gender Demographics

Here is a table with the distribution of TikTok users by gender and age:

Age groupFemale users percentageMale users percentage
18 to 24 years18.1%18.6%
25 to 34 years15%17.6%
35 to 44 years7.5%8.5%
45 to 54%4.1%4.2%

Source: Statista.

Most Of The TikTok Users In The United States Are Gen Z and Millennials

Around 23.9% of TikTok’s monthly active users in the United States are between 18 and 24 years old.

More than 17.7% of TikTok’s monthly active users in the U.S. are aged between 12 and 17, while 2.5% are under 11.

The 25 – 34 age group accounts for 25.2% of TikTok’s monthly active users in the United States.

Here is a table with the distribution of TikTok users by age in the United States:

Age groupPercentage of TikTok users
0 to 11 years2.5%
12 to 17 years17.7%
18 to 24 years23.9%
25 to 34 years25.2%
35 to 44 years17.1%
45 to 54 years6.7%
55 to 64 years5.2%

Source: backlinko

Asia Pacific Region Has The Most TikTok Users Globally

Asia Pacific region has over 682 million TikTok users, while North America has around 192 million TikTok users.

On the other hand, Europe has around 238 million TikTok users, and Latin America has over 207 million TikTok users.

Here is a table with the number of TikTok users by region over the years:

YearAsia PacificNorth AmericaEuropeLatin AmericaMiddle East and North Africa
2023682 million192 million238 million207 million171 million
2022590 million169 million199 million168 million129 million
2021404 million110 million138 million97 million82 million
2020300 million82 million104 million61 million55 million
2019185 million49 million59 million33 million28 million
201888 million12 million8 million5 million6 million

Source: BusinessofApps

TikTok Usage Statistics

With humans having an attention span less than a goldfish, internet users consume short-form content more than average.

To cope with the new user behaviors, the content on TikTok and its usage pattern has changed drastically.

In this section, let us explore some essential data about TikTok usage.

The Average Time Spent On TikTok Is Around 58.4 Minutes

Due to highly engaging and entertaining content on the platform, the average time spent on TikTok has been increasing steadily over the years.

The average time spent on TikTok was around 27.4 minutes in 2019, which almost doubled, reaching 58.4 minutes in 2024.

This number has been increasing by an average of 7 minutes per year.

Average Time Spent On Tiktok

Here is a table with the average time spent on TikTok over the years:

YearAverage time spent on TikTok
202458.4 minutes
202355.8 minutes
202252 minutes 
202145.3 minutes
202038.6 minutes
201927.4 minutes

Source: Oberlo

The Average Session Length On TikTok In The U.S. is 10 Minutes 51 Seconds

Americans spend over 2 hours and 14 minutes daily using social media, and TikTok has the longest session length in the United States.

With an average United States TikTok user spending 10 minutes 51 seconds on the app, it ranks first as the country’s most popular mobile social networking app.

Here is a table showing the average session length of social media apps in the U.S:

PlatformAverage session duration
TikTok10.85 minutes
Pinterest5.06 minutes 
Reddit4.96 minutes
Facebook4.82 minutes
Skype4.76 minutes
Tumblr4.04 minutes
Twitter3.53 minutes
Instagram2.95 minutes
Telegram2.45 minutes
Kik2.24 minutes
WhatsApp 2.04 minutes
Snapchat1.63 minutes

Source: Statista

TikTok App Has Been Downloaded Over 4.1 Billion Times To Date

In 2023, TikTok recorded over 1 billion downloads, while there were around 856.69 million downloads in 2022.

TikTok experienced a hike in downloads, reaching 313.53 million in the first quarter of 2020, which was the highest when considering quarterly downloads.

Here is a table with TikTok’s number of downloads over the years:

YearNumber of downloads
2023 1.00 billion
2022 856.69 million
2021 721.09 million
2020 984.49 million
2019703.84 million

Source: Statista

TikTok Financial Statistics

Along with capturing a large market share in the short-form video industry, TikTok has also generated billions from ad revenue.

In addition to the revenue generated, the content creators on TikTok have also managed to amass a significant amount of revenue through the platform.

Let’s find out some of the key statistics about TikTok’s revenue.

TikTok Is Set To Reach Over $17.2 Billion In Ad Revenue In 2024

With over 1 billion users logging in to TikTok daily, TikTok has become a favorite platform for marketers to push ads.

TikTok is set to generate over $17.2 billion in ad revenue in 2024 and experience a 30.7% increase from last year’s $13.2 billion.

TikTok generate ad revenue in 2024

The ad revenue has grown immensely since 2021 and is expected to accumulate over $22 billion by 2025.

Here is a table with TikTok’s ad revenue in the last few years:

YearAd revenue
2025*$22 billion
2024$17.2 billion
2023$13.2 billion
2022$9.9 billion
2021$3.9 billion

Source: Oberlo

ByteDance Generated Over $54 Billion In The First Half Of 2023

ByteDance is a China-based social media and e-commerce company which is TikTok’s parent company.

In the initial half of 2023, ByteDance amassed approximately $54 billion in revenue, approaching the earnings of Meta, which amounted to $60.6 billion.

In 2022, ByteDance reportedly generated over $80 billion.

Here is a table showing ByteDance revenues over the past few years:

2023 (First half)$54 billion
2022$80 billion
2021$61.7 billion
2020$34.3 billion

Source: Statista, InsiderIntelligence

Other Significant TikTok Statistics

Apart from TikTok’s impressive number of users and revenue, the platform also houses talented content creators in almost every niche.

The reach and popularity of TikTok have also made it a go-to platform for users from all over the world who enjoy short-form video content.

Khaby Lame Is The Most Followed TikToker 

Khabane Lame is a Senegalese-Italian TikToker who makes silent mocking videos and has over 161.6 million followers on the platform.

With over 151.7 million TikTok followers, Charli D’Amelio is TikTok’s second most followed creator.

Making trending setting videos on TikTok, Bella Poarch has over 93.9 million followers.

Here is a list of the most followed TikTokers in 2024:

#CreatorNumber of followers
1Khabane Lame161.6 million
2Charli D’Amelio151.7 million
3Bella Poarch93.9 million
4MrBeast93 million
5Addison Rae88.7 million
6Zach King80.4 million
7Kimberly Loaiza80.2 million
8TikTok77.7 million
9Burak Özdemir74.5 million
10Will Smith74 million
11The Rock74 million
12Dominik Lipa71.8 million
13BTS63.9 million
14Selena Gomez59.1 million
15Jason Derulo58.1 million
16Dixie D’Amelio56.6 million
17Won Jeong55.4 million
18Spencer Polanco Knight55 million
19Kylie Jenner54.7 million
20Loren Gray54 million

Source: TikTok

The United Arab Emirates Has The Highest TikTok Reach

With over 8.23 million active users and a 136.4% penetration rate, TikTok is being used extensively in the United Arab Emirates. 

Saudi Arabia has about 135%, and Malaysia has over 113.6% TikTok penetration rate.

Nigeria and South Korea, with 20.8% and 15.6%, respectively, have the lowest TikTok penetration rates, which is lower than the worldwide penetration rate of 27.5%.

Here is a table with TikTok’s penetration rate in top countries:

CountryPenetration rate
United Arab Emirates136.4%
Saudi Arabia135%
United States55.3%
South Korea15.6%

Source: Statista

These were some of the most prominent and important YouTube statistics to be aware of in 2024.

With the rapidly growing impact and popularity of short-form videos, TikTok is on its way to becoming the most-used platform for short videos, leaving behind YouTube shorts.

We’re likely to see the growth of TikTok sky-rocketing by the end of this year, but 

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