YouTube Creator Statistics (2024) « Total Users & Earnings

With over 2 billion monthly active users on YouTube, more than 62 million creators are creating content on the platform in 2024.

YouTube is considered the second most popular search engine after Google, and consumers frequently look for product reviews on YouTube rather than company websites.

The increasing demand for video content and the rise of influencer marketing have made YouTube a hotbed for viewers and creators to use the platform more extensively in 2024.

This article features some vital and key statistics about YouTube creators and content on YouTube.

YouTube Creator Statistics (Top Picks For 2024)

  • There are over 62.2 million YouTube creators.
  • The majority of YouTube creators are aged between 25 to 34 years.
  • With a $54 million income, MrBeast is the highest-paid YouTuber.
  • T-Series has over 240 billion views and 258 million subscribers.
  • YouTube creators contributed over $25 billion to the United States GDP.
  • Baby Shark Dance is the most-viewed YouTube video, with over 14 billion views.
  • The average YouTuber in the United States earns around $0.01 to $0.03 per view.

YouTube Creator Statistics

YouTube is used by almost half of the world’s population, and 62% of users visit the platform daily.

The vastly expanded audience on YouTube has been a motivation for many small and big creators to make content for YouTube. As a result, more than 500 hours of content is uploaded on YouTube every minute.

There Are Over 62.2 Million YouTube Creators

With the increased video media consumption, YouTube has experienced a rush of creators in the past few years.

As per the available data, there are around 62.2 million YouTube creators in 2024.

The number of YouTube creators has grown explosively after the pandemic and has risen steadily in the last decade.

YouTube creators statistics

Source: Social Blade

YouTube Creators Contributed Over $25 Billion To The United States GDP

Since North America has the second largest market share of YouTube after India, YouTubers add great value to the creator economy in the United States 

Research conducted by Oxford Economics in collaboration with YouTube revealed YouTube creators contributed around $25 billion to the United States GDP in 2021.

In addition, YouTube’s creative ecosystem supported about 425,000 equivalent full-time jobs in the United States during the same period.

YouTubers United States GDP

Source: Oxford Economics

The Majority Of YouTube Creators Are Aged Between 25 And 34 Years

Due to the variety of content, the popularity of YouTube is evident among users from every age group.

Most YouTubers and YouTube viewers are young and are mainly aged between 25 and 34 years.

The similarity between the ages of consumers and creators has resulted in YouTubers making more relevant and engaging content.

Source: uscreen

Women Account For 28.4% Of YouTube Creators, While Men Make Up 71.6%

Male creators prevail on the video-sharing platform, and female creators make up only a quarter of creators.

In 2024, women comprise 28.4% of YouTube creators, while men account for 71.6%

Due to popular categories like fashion and beauty being on the rise, the share of female YouTube creators has expanded dramatically over the past few years.

YouTube creators gender demographics

Source: Zippia

Most Viewed YouTube Channels

The number of YouTube users has been increasing over the years, and videos on the platform get billions of views.

Let us take a look at the most viewed YouTube channels that have accumulated billions of views on the video-sharing platform.

T-Series Is The YouTube Channel With The Most Views

T-Series is an Indian music company whose YouTube channel has the most subscribers.

The YouTube channel has posted over 20,174 videos with more than 240 billion views.

YouTube Channels With The Most Views

Here is a table showing YouTube channels with the most views and their number of uploads:

Sr No.YouTube channelTotal ViewsNumber of videos
1T-Series240 billion20,174
2Cocomelon Nursery Rhymes175 billion1,071
3SET India157 billion128,139
4Sony SAB109.85 billion78,897
5Kids Diana Show99.56 billion1,156
6Like Nastya97.18 billion864
7Zee TV84.85 billion161,757
8Vlad and Niki84.34 billion649
9WWE81.29 billion73,696
10Colors TV67.70 billion130,687

Source: YouTube

Most Subscribed YouTube Channels

The subscriber count is a YouTube creator’s metric for measuring the content’s relativeness and success.

However, it’s not sure that the number of subscribers defines the number of views it gets.

Being a music channel, T-Series is the biggest YouTube channel, with 258 million subscribers.

Music is the most dominant category on YouTube.

MrBeast is the second most subscribed channel, with over 236 million subscribers.

Here is a table with YouTube channels with the most number of subscribers:

Sr.No.YouTube ChannelNumber of subscribers
1T-Series258 million 
2MrBeast236 million
3Cocomelon Nursery Rhymes171 million
4Sony Entertainment Television India168 million
5Kids Diana Show118 million
6Like Nastya112 million
7PewDiePie111 million
8Vlad and Niki109 million
9Zee Music Company104 million
10WWE99 million
11Goldmines93 million
12Blackpink92.8 million
13Sony SAB89 million
145-Minute Crafts80.6 million
15BangtanTV77.3 million
16Zee TV76.9 million
17Hype Labels73.9 million
18Justin Bieber72.5 million
19Pinkfong72.4 million
20Colors TV70.2 million

Source: YouTube

Highest Paid YouTube Creator

Earning $54 million from YouTube, MrBeast is the highest-paid YouTuber and has over 236 million subscribers.

The YouTubers collectively earned around $300 million in 2021, and MrBeast accumulated over $54 million, making him the highest-paid YouTuber. 

In second place, Jake Paul made over $45 million; in third, Markiplier made around $38 million.

Source: Forbes

Highest Paid YouTubers

Here is a table with highest paid YouTubers and their earnings:

#YouTuberEarnings
1MrBeast$54 million
2Jake Paul$45 million
3Markiplier$38 million
4Rhett and Link$30 million
5Unspeakable$28.5 million
6Like Nastya$28 million
7Ryan Kaji$27 million
8Dude Perfect$20 million
9Logan Paul $18 million
10Preston Arsement$16 million

Source: Forbes

Most Viewed YouTube Videos

The videos that go viral on YouTube mostly relate to music, from music videos to nursery rhymes.

Baby Shark Dance is the most-viewed YouTube video of all time.

The kids’ nursery rhyme video of “Baby Shark Dance,” uploaded by Pinkfong Baby Shark – Kids’ Songs & Stories, has over 14 billion views.

“Despacito,” a Spanish music video, has around 8.36 billion views. This is the highest number of views received by any music video on the platform.

Here are the most viewed videos on YouTube:

#Video TitleNumber of views 
1“Baby Shark Dance”14 billion
2“Despacito”8.38 billion 
3“Johny Johny Yes Papa”6.86 billion
4“Bath Song”6.58 billion
5“Shape of You”6.18 billion
6“See You Again”6.15 billion
7“Wheels on the Bus”5.83 billion
8“Phonics Song with Two Words”5.66 billion
9“Uptown Funk”5.13 billion
10“Learning Colors – Colorful Eggs on a Farm”5.05 billion

Source: YouTube

YouTube Creator Earnings 

YouTube supports its content creators with the best earning programs; hence, the creators largely rely on the platform to earn a living.

YouTube creators can make money via ad revenue, affiliates, and brand endorsements. 

YouTube also pays the creators for achieving a certain number of views, and that amount varies from niche to niche.

You can learn more about how much YouTube pays through our separate guide. 

An Average YouTuber In The United States Earns Around $0.01 To $0.03 Per View

YouTube’s partner program allows creators to earn through ad views on their videos. An average creator’s earning depends on the ad impressions.

The average revenue YouTube creators generate is between $0.01 and $0.03 per ad view, or roughly $10-30 per 1,000 ad views.

YouTube pays per view

Here is a table showing creator revenue generated on YouTube based on ad views:

Ad viewsRevenue
Every 10,000 ad views$100 to $300
Every 100,000 ad views$1,000 to $3,000
Every 500,000 ad views$5,000 to $15,000
Every 1 million ad views$10,000 to $30,000

Here is a table with YouTube creator earning via video views:

Video viewsRevenue
Every 10,000 views$50 to $70
Every 100,000 views$500 to $700
Every 500,000 views$2,500 to $3,500
Every 1 million views$5,000 to $7,000

Source: Hootsuite

Making Money Online Is The Most Profitable Niche To Earn On YouTube

The earnings through YouTube depend on Cost Per Mile or CPM, which decides how much a business pays for 1,000 ad views.

Making money online, Digital Marketing and Personal finance are the top three niches on YouTube with the highest CPM.

Here is a table with the highest CPM niches on YouTube:

YouTube nicheCost Per Mile (CPM)
Making money online$13.52
Digital Marketing$12.52
Personal Finance$12
Education$9.89
Tech, Cars and Gadgets$7.31
ASMR and similar$3.50
Lifestyle$3.47
Fashion and Try-on hauls$3.13
Beauty and Makeup$3
Motivational and Spiritual$2.50 to $4
Cooking$2.50 
Travel$2
Fitness and bodybuilding$1.60
Gaming$1.40
Comedy and humor$1

Source: TastyEdits

I have wrapped up the most essential statistics about YouTube creators, YouTube channels, and videos.

YouTube currently has over 62 million active content creators across various niches.

The younger generation uses YouTube the most, and most creators come from the 18 to 24-year age bracket.

MrBeast is the highest-earning YouTube creator, and an average YouTuber in the United States earns nearly $.01 To $.03 per view on YouTube

Read more related articles on YouTube here:

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