Are you looking for the best Semrush alternatives? Then, this is the post you were looking for.
You will probably see Semrush at the top of almost every search result regarding SEO tools. This robust, all-in-one SEO platform has every tool to fulfill all your SEO needs. Whether keyword research, competitor analysis, or finding new backlink opportunities, it does all with preciseness.
However, despite widespread popularity, Semrush may not be the ideal fit for every user or business.
I have compiled a list of 9 best alternatives in the following post. Most of them offer similar features and accuracy at a lower price point. Compare closely and pick the one that matches your SEO needs.
Why Look for A Semrush Alternative?
Semrush is a great tool with ultimate SEO capabilities, so why should you seek an alternative? Here are some possible reasons users look for an alternative:
- High Price Point: If you are a beginner, the starting pricing point of Semrush is not very affordable. However, the depth of features and data justifies the price.
- Steep Learning Curve: Many users find it difficult to use the platform tools for the first time. This learning curve makes it difficult for beginners to start with the platform.
- Costly Add-ons: Semrush’s add-ons hurt a lot. If you want to add multiple user seats or a growth kit to your plan, you might have to pay more than the subscription charges.
- Limited features in smaller plans: Lower-tier plans in Semrush have restrictions on usage and specific tools that might prompt users to seek alternatives with a better cost-to-feature ratio.
Top Semrush Alternatives In 2024: A Quick Overview
Before jumping to the detailed review of alternatives, look at all the handpicked Semrush alternatives.
| Sr.No. | Semrush Alternatives | Starting Pricing | Best For |
|---|---|---|---|
| 1. | Ahrefs | $99/month | Large enterprises, agencies |
| 2. | SE Ranking | $55/month | SMBs and SEO professionals |
| 3. | Moz Pro | $99/month | Small and medium-sized businesses |
| 4. | SEO PowerSuite | $299/year | Small to large agencies |
| 5. | SERPStat | $59/month | Small businesses, content creators |
| 6. | Ubersuggest | $12/month | Startups, beginners |
| 7. | SimilarWeb | $149/month | Growing businesses |
| 8. | Mangools | $29/month | Small businesses, bloggers |
| 9. | CognitiveSEO | $129.99/month | Freelancers, SMBs, and larger agencies |
Here’s the complete list of top Semrush alternatives with their features and pricing details.
1. Ahrefs
| Pricing | Starts at $99/month |
| Specialized In | Backlink analysis, competitor research, and all-in-one SEO tools |
| Free Trial/Plan | No |
| Best Suited For | SEO professionals and digital marketing experts |
Kicking off the list with one of the most sophisticated tools in the SEO industry – Ahrefs. This all-in-one SEO toolkit works in multiple search engines, including Google, Bing, YouTube, Yahoo, Amazon, etc.
Ahrefs’s proprietary tools crawl search engines and websites to collect exact data. It helps you find out what people are searching for to find content on search engines and suggests keywords and content that will likely generate traffic.
The only downside of Ahrefs is that it works on credits. Whatever research you conduct, you have to pay 1 credit. Once it expires, you will need to pay $35 for 500 credits. Also, there isn’t any Ahrefs free trial available on its plans.
Key Features:
- All-in-one SEO capabilities
- The biggest backlink index after Google
- Powerful keyword research features
- Performs in-depth SEO audit to find issues on the website
- Finds content gaps and suggests content ideas
Drawbacks:
- No free trial or free plan is available
- Plans with complete features are expensive
User Testimonial:
The best thing about Ahrefs is its own search engine capability and how accurate data it gives on Google search. The way it provides us with the ranking, keywords, competitor’s website performance, backlink profile, advertising analysis, and so on is commendable. We’ve been using this tool for over 5 years and couldn’t be happier than ever. Ahrefs has made our marketing efforts a lot easier than ever. It requires a little bit of initial setup and implementation.
Source: G2
2. SE Ranking
| Pricing | Starts at $55/month |
| Specialized In | Keyword rank tracking, on-page SEO checker, competitor research, and backlink analysis |
| Free Trial/Plan | 14-day free trial |
| Best Suited For | Small businesses, agencies, and SEO professionals |
Second on my list is SE Ranking, a powerful tool that is easy to use and fully functional for any type of digital marketer. From keyword research and rank tracking to competitor analysis and backlink monitoring, it provides a powerful set of tools to help businesses improve their online visibility and search engine rankings.
SE Ranking’s Keyword Rank Tracker allows users to monitor their website’s rankings for specific keywords across different search engines and locations. It provides detailed reports and insights into ranking fluctuations, enabling users to fine-tune their SEO strategies.
SE Ranking’s Competitor Research tool provides insights into competitors’ SEO and PPC campaigns, including their top-performing keywords, backlinks, and traffic sources. This information can be used to identify gaps and opportunities in a user’s own SEO strategy.
SpyFu and SE Ranking are two popular competitive research tools in the market. If you need a competitor research tool, check the complete comparison here to pick the best.
Key Features:
- Intuitive and user-friendly interface
- Provides extensive keyword analysis
- Offers SEO recommendations through an in-depth SEO audit
- Suggests on-page and off-page SEO recommendations
- Allows you to conduct competitor analysis
Drawbacks:
- Limited content marketing and social media analysis tools compared to Semrush
- Fewer integrations with third-party tools than some other alternatives.
User Testimonial:
“I like how easy it is to use, especially for keyword tracking. There are also many different plans where you can choose the number of keywords to track and how frequently SE Ranking updates. Unlike more expensive tools such as SEMRush and Ahrefs, SE Ranking is perfect for bloggers and startups. As your business grows, you can easily upgrade your plan.“
Source: GetApp
3. Moz Pro
| Pricing | $99/month |
| Specialized In | Keyword research, site audit, competitor analysis, and backlink analysis |
| Free Trial/Plan | 30-day free trial |
| Best Suited For | Small to medium-sized businesses and SEO professionals |
Moz Pro is a well-known SEO platform that offers a comprehensive suite of tools to help businesses improve their online visibility and search engine rankings. With its focus on keyword research, site auditing, competitor analysis, and backlink monitoring, Moz Pro provides a holistic approach to SEO management.
Moz Pro’s Rank Tracker monitors a website’s rankings for specific keywords across search engines and locations. It provides detailed reports and insights into ranking fluctuations, enabling users to fine-tune their SEO strategies.
The Link Explorer tool analyzes a website’s backlink profile, including the number of referring domains, anchor texts, and link quality. It helps users identify potential link-building opportunities and monitor the health of their backlink profile. You can check out all these features in its 30-day free trial.
Key Features:
- Extract data from multiple search engines
- Crawls your website to locate technical SEO problems
- Identifies authoritative backlink sources
- Creates tailored SEO reports
- Offers plenty of free SEO tools
Drawbacks:
- Limited content marketing and social media analysis tools compared to Semrush
- Fewer integrations with third-party tools than some other alternatives
- The steep learning curve for beginners due to the extensive feature set
User Testimonial:
“What impresses me most about Moz Pro is its comprehensive suite of SEO tools, perfectly tailored for enhancing online visibility. Its keyword research tool is exceptionally insightful, providing valuable data on search volume and keyword difficulty. The site audit feature is thorough, pinpointing crucial areas for improvement. Moreover, Moz Pro’s user interface is intuitive, making navigation a breeze.“
Source: G2
4. SEO PowerSuite
| Pricing | $299/year |
| Specialized In | Site audit, keyword rank tracking, backlink analysis, and link building |
| Free Trial/Plan | Free plan (Lifetime validity) |
| Best Suited For | Small businesses, agencies, and SEO professionals |
SEO PowerSuite is a complete WordPress SEO toolkit that offers a wide range of features, including site auditing, keyword rank tracking, backlink analysis, and link-building tools. Small businesses, agencies, and SEO professionals mostly prefer the platform.
Its core “SpyGlass” tool analyzes a website’s backlink profile, including the number of referring domains, anchor texts, and link quality. It helps users identify potential link-building opportunities and monitor their backlink profile’s health.
The LinkAssistant tool assists users in building high-quality backlinks by identifying potential link partners, managing link-building campaigns, and monitoring the success of their efforts.
Key Features:
- Identifies and fixes technical SEO issues
- Tracks rankings of competitors’ websites on multiple search engines
- It helps you discover new link opportunities and potentially harmful links
- Generates custom and white-label SEO reports
- A free-forever plan for beginners to start
Drawbacks:
- Limited keyword research and content marketing tools compared to Semrush
- The steep learning curve for beginners due to the extensive feature set
User Testimonial:
“What I like the best about SEO PowerSuite, is that it has all the tools needed to start, optimize, and maintain an SEO project. It covers all aspects of an SEO project, from research, audit, link building, and prospecting for new links. The website audit tool is really powerful and insightful, and the rank tracker goes into great detail.“
Source: Capterra
5. SERPStat
| Pricing | $59/month |
| Specialized In | Keyword research, content marketing ideas, and competitor analysis |
| Free Trial/Plan | 7-day free trial |
| Best Suited For | Small businesses, bloggers, and content creators |
SERPStat is an innovative SEO platform that offers a user-friendly interface and a range of features, focusing on keyword research, content marketing ideas, and competitor analysis. With its intuitive design and affordable pricing, SERPStat has become a popular choice among small businesses, bloggers, and content creators.
SERPStat’s Keyword Research tool provides insights into search volumes, keyword difficulty scores, and related keyword suggestions. It helps users identify the most relevant and profitable keywords to target, as well as long-tail keyword opportunities.
Its Rank Tracker tool monitors a website’s rankings for specific keywords across different search engines and locations. It provides detailed reports and insights into ranking fluctuations, enabling users to fine-tune their SEO strategies.
Key Features:
- Analyze and find valuable keywords with KD, search volume, and competition level
- Audits your website to find technical issues
- Monitor your website’s ranking across different search engines
- Explore backlink profiles and discover new opportunities
- Analyze your competitors’ websites and build strategies to outrank them
Drawbacks:
- Limited technical SEO analysis and site auditing capabilities compared to Semrush
- Fewer integrations with third-party tools than some other alternatives
6. Ubersuggest
| Pricing | $12/month |
| Specialized In | Keyword research, site audit, competitor analysis, and backlink analysis |
| Free Trial/Plan | 7-day free trial |
| Best Suited For | Small businesses, bloggers, and content creators |
Ubersuggest is a user-friendly SEO platform that provides a range of features focused on keyword research, site auditing, competitor analysis, and backlink monitoring. For small businesses, bloggers, and content creators who want a straightforward and easy-to-use SEO tool, this is the right platform.
The Site Audit feature comprehensively analyzes a website, identifying technical issues, broken links, and on-page optimization opportunities. It provides detailed reports and recommendations to help users improve their website’s overall SEO health.
Ubersuggest also offers a lifetime subscription with unlimited access and updates. This is a great choice for startups who don’t want to spend hundreds of thousands yearly just to gain organic traffic to their websites.
Check out my in-depth Ubersuggest vs Semrush comparison, where I have compared their major tools side by side.
Key Features:
- Simple and minimalistic user interface
- Offers a lifetime plan at a one-time fee
- The keyword research tool provides insights into search volumes, KD, and related suggestions
- An affordable option for beginners wanting to improve organic traffic
- Plenty of free tools and hours of training resources
Drawbacks:
- Limited technical SEO analysis and site auditing capabilities compared to Semrush
- Limited features for larger businesses and agencies
7. SimilarWeb
| Pricing | $149/month |
| Specialized In | Website traffic analysis, keyword research, and competitor analysis |
| Free Trial/Plan | 7-day free trial |
| Best Suited For | Businesses and agencies looking for detailed website traffic and competitor analysis |
SimilarWeb is a powerful digital intelligence platform that provides users with in-depth website traffic analysis, keyword research, and competitor analysis. The platform provides all the tools you need to make strategies with data-driven insights without going through a learning curve.
SimilarWeb provides detailed website traffic analysis, including page views, unique visitors, traffic sources, and engagement metrics. This information helps users understand their website’s performance and identify areas for improvement.
Key Features:
- Estimate traffic volume, sources, bounce rate, and pages per visit
- Compare your website metrics against competitors
- Find out top-performing keywords for any website
- Analyze demographics, interests, and online behavior of any website
- Track industry trends and generate more leads
Drawbacks:
- Technical SEO analysis and site auditing capabilities are limited
- Steep pricing for smaller businesses and individuals
8. Mangools
| Pricing | $29/month |
| Specialized In | Keyword research, competitor analysis, and SERP lookup |
| Free Trial/Plan | Free plan with basic features |
| Best Suited For | Small businesses, bloggers, and content creators |
Mangools is a user-friendly SEO platform that focuses on providing comprehensive keyword research, competitor analysis, and SERP lookup capabilities. The platform offers a range of tools and subscription tiers so businesses of all sizes can easily find toolkits as per their requirement.
Mangools’ KWFinder is a powerful keyword research tool that provides insights into search volumes, keyword difficulty scores, and related keyword suggestions. It helps users identify the most relevant and profitable keywords to target, as well as long-tail keyword opportunities.
Its SERPWatcher is one of the renowned rank-tracking tools in the market that monitors a website’s rankings for specific keywords across different search engines and locations. It provides detailed reports and insights into ranking fluctuations, enabling users to fine-tune their SEO strategies.
Key Features:
- Analyze SERPs for any keyword, including competitor analysis
- Discover valuable keywords with trends, search volume data, and difficulty scores
- Track website ranking for specific keywords (daily)
- Uncover backlink profiles of your own website and your competitors
- Get a quick SEO overview of any website, covering authority metrics and backlink counts
Drawbacks:
- Offers less data depth compared to Semrush and Ahrefs
- Features are a bit too simplified
9. CognitiveSEO
| Pricing | $129.99/month |
| Specialized In | Competitor research, site exploration, and white-label reports |
| Free Trial/Plan | 7-day free trial |
| Best Suited For | Freelancers, SMBs, and larger agencies |
Last on my list is CognitiveSEO, an SEO tool that offers tons of features to help website owners and SEO professionals improve their website’s visibility and organic search performance. It provides an all-in-one platform for conducting site audits, backlink analysis, keyword research, content optimization, and monitoring algorithm updates.
The platform scans for critical on-page SEO issues, including indexability, content, and architecture problems, and provides recommendations for fixes. Its Keyword Tool and Content Optimizer allow keyword research, provide content difficulty and link difficulty scores, and suggest ways to improve content optimization.
Key Features:
- Deeply examines your backlink profile, including identifying potentially harmful links
- Conducts thorough technical site audits to pinpoint issues
- Offers content analysis and suggestions for improving on-page SEO
- Finds flag links to protect your site from potential penalties
- Provides insights into competitors’ content strategies and backlink profiles
Drawbacks:
- Expensive for beginners and medium-sized businesses
- Users may find some features overwhelming to use
Related Read:
Conclusion: Ahrefs Is The #1 Semrush Alternative
There’s no doubt that Semrush is a must-have tool for businesses that want to grow online. However, the pricing and learning curve may not suit every digital marketer. The tools listed above in the post can easily handle all your technical and on-page requirements.
Here are my top three recommendations for individuals and businesses:
- Ahrefs: Best keyword research and backlink analysis tool with accurate data points and reports
- SEO Powersuite: Businesses and eCommerce stores running on WordPress can use this tool for ultimate online growth
- Ubersuggest: Best option for beginners and small businesses (lifetime plan available)
Most of the tools offer a free trial or free plan where they provide a glimpse of their advanced SEO capabilities. So, I would suggest taking the free trial or trying the free version before investing directly into your preferred platform.
