Semrush Pricing & Plans (2024) – Find Your Perfect Match

Semrush is one of the most popular SEO and digital marketing tools that SEO experts and marketers recommend. With several pricing tiers and included features, Semrush pricing may seem complex at first glance. 

In this post, I will review Semrush pricing in detail, including what each one offers and the differences, and eventually, I will help you pick the right plan for your business. 

So, let’s dive in and explore the complete Semrush pricing. 

Semrush Pricing: Key Takeaways 

  • Semrush has three main plans: Pro, Guru, and Business
  • Price range is $129.95 to $499.95 per month for individuals and small to large businesses 
  • A 7-day Free trial is available for Pro and Guru plans
  • A Money Back Guarantee backs all plans. 
  • Paying upfront annually gives you a 17% discount 
  • Add-on costs vary according to the plan

How Much Does Semrush Cost?

Semrush offers three paid plans, each targeted at a different business size and needs. Let’s take a closer look at the complete pricing. 

Semrush Plans Monthly PriceAnnual PriceBest For
Pro$129.95/month$108.33/monthStart-ups, small teams
Guru$249.95/month$208.33/monthMid-size businesses and agencies 
Business$499.95/month$416.66/monthLarge enterprises and agencies
Semrush Costs

1. Pro

The Pro plan is the entry-level plan of Semrush that provides you with essential SEO, PPC, and research tools. It costs $129.95/month or $1299.96/year. It is ideal for bootstrap teams, startups, and small businesses to get started with basic SEO and marketing functionality. 

With this plan, you will get:

  • 5 projects 
  • Track 500 keywords 
  • Domain and Backlink analysis
  • 10K results per report
  • 100K pages to crawl (20k pages per project)
  • 1 target per project
  • 500 SEO Ideas Units 
  • 5 scheduled PDF reports

2. Guru

Semrush Guru costs $249.95/month or $2,499.96 when billed annually. The plan contains advanced features that suit mid-size companies that need more robust and scalable tools for marketing and SEO teams. The Guru plan also includes content marketing tools that help marketers craft content strategies. 

With this plan, you will get:

  • Everything from the Pro plan
  • 15 projects 
  • Track 1,500 keywords 
  • 30K results per report
  • 300K pages to crawl (20k pages per project)
  • 10 targets per project
  • 800 SEO Ideas Units 
  • 20 scheduled PDF reports
  • Historical data
  • Content marketing tools

3. Business

Sermush Business plan is the premium plan priced at $499.95/month or $4,999.92/year. This plan caterers to large businesses and agencies managing multiple websites and accounts. It also provides extended limits and accessibility on tools compared to the Pro and Guru plans.

With this plan, you will get:

  • Everything from the Guru plan
  • 40 projects 
  • Track 5,000 keywords 
  • 50K results per report
  • 1 million pages to crawl (100k pages per project)
  • Unlimited targets per project
  • 2,000 SEO Ideas Units 
  • 5 scheduled PDF reports
  • Share of Voice metric
  • API Access

Additional Costs With Semrush

Beyond the core plans, there are some additional costs to consider when calculating Semrush pricing: 

  • Additional Users: If you want to share your Semrush account with your team or partner, you can add additional user seats (with unique login credentials) at a monthly cost. User seat price starts at $45/month and differs for every plan. 
  • Semrush Local: This add-on allows you to manage your local SEO and website visibility. It has two plans: Basic ($20/month) and Premium ($40/month). 
  • Trends: Semrush Trends analyzes desktop/mobile traffic data and reveals competitors’ strategies from 190+ regions and countries. It costs $200/month per user.
  • Semrush Social: If you want to boost your social media presence and handle all the accounts in one place, you can purchase this add-on at $19.75/month. 
  • Agency Growth Kit: Want to scale and grow your business with CRM tools and inbound/outbound leads? Semrush has your back with an exclusive Agency Growth Kit, which starts at $69/month. 
  • ImpactHero: This advanced add-on breaks down your content to create an impactful copy based on your buyer’s journey. It costs $200/month above your current plan. 

Which Semrush Plan Offers The Best Value?

For most small businesses, the Pro plan provides the best value for the money with all the essential SEO and marketing tools. On the other hand, the Business plan offers unlimited access to most advanced features.

Tech Tips Tea: You can claim Semrush 14 Days Free Trial without hassle. 

If you are looking for ultimate growth with enough accessibility of advanced tools and data metrics, the Guru plan hits the sweet spot. It offers content marketing tools and historical data that will give you the power to make strategies to edge over your competitors.

Semrush Free Trial

Despite being a top-notch SEO toolkit, Semrush offers a 7-day free trial to new users. Users can pick the Pro or Guru plan and try all the tools for seven days without paying a single penny. However, you must add your card details to sign up for the free trial. 

Semrush Free Trial

Once the trial period ends, you will be charged the regular price for the chosen plan. So, if you don’t want to use the services further, cancel the trial before they impose a charge. 

Does Semrush Offer A Money-Back Guarantee?

Apart from the free trial, Semrush provides a 7-day refund policy for new users. After initially signing up for a paid plan, users can cancel their subscription within seven days of purchase if unsatisfied with the services. You can also request a refund via their contact form for a 100% refund. 

Note: The refund policy only applies to the first month/year subscriptions. Semrush won’t refund the money if you have already used their services for a while. 

Current Semrush Discounts & Offers

Generally, Semrush offers coupons & discounts on its plans on occasions like Black Friday. But these deals will go live in November, so you are out of luck currently.

However, you can get a flat 17% discount on monthly plans if you pay upfront for annual subscriptions. Besides that, you can keep an eye on the website to check if they come up with a surprising offer or discount. 

Pro Tip: Grab the Semrush Promo and coupon code and get a flat discount on your purchase!

Is Semrush Worth The Price?

Considering the depth of features and data it provides, Semrush is a must-have tool for brands looking to gain a competitive advantage. Plus, it offers a good value for money compared to top SEO toolkits. 

For mid-size firms, Semrush’s all-in-one digital marketing capabilities help them scale up quickly. Some folks might consider it pricey, but the huge keyword database, backlink sources, and competitor research tools justify the price. 

Semrush Alternatives 

Here are some Semrush alternatives that offer the same range of services at different pricing ranges:

FeaturesSemrush AhrefsSimilarWebSE Ranking
Pricing$129.95 to $499.95/month$99 to $999/month$125 to $333/month $55 to $239/month
Free Trial 7-dayNo7-day14-day
Primary FocusAll-in-one SEO and marketingBacklinks and Competitor Analysis Web analytics and competitive intelligence Complete SEO toolkit 
Content Research Topic research, SSM, AI writing toolsContent gap analysis, side-by-side comparison Audience insights and content analysis On-page optimization and content suggestions 
Best for SEO professionals, content marketersContent planning, in-depth backlink analysis Traffic analytics and competitive intelligenceSMBs and freelancers

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Conclusion – Semrush Has the Best Pricing When Compared with Other SEO Tools

Semrush offers different pricing structures for businesses with specific content planning and SEO needs.

While not the cheapest tool in the SEO industry, Semrush provides an array of content marketing, PPC, keyword research, and other SEO tools at great value for money. 

Small firms can start with the Pro plan, while growing businesses can scale up features and capabilities with Guru and Business tiers. 

If you are new to the platform, don’t forget to claim the 14-day free trial. Within this period, you can assess all the features and tools by yourself and decide which plan will suit your business the best. 

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