Ubersuggest vs. Semrush – Finding Your Keyword Research King

If you’re scouting for digital marketing tools and platforms in the market, there’s a good chance that you must have heard about two popular names: Semrush and Ubersuggest.

Both of them are popular because they offer a comprehensive set of tools that can be used to cater to most of your digital marketing needs. Both are highly reliable and accurate in their data and estimations, too.

However, you would obviously have to choose one among them, as it’s neither wise nor practical to have your marketing strategy and efforts guided by two platforms offering competing features. And that’s where it gets a little difficult, as the internet is full of praise for both these platforms.

Ubersuggest vs Semrush – A Detailed Comparison

That’s where we come into the picture. In this article, we shall try to objectively compare both Ubersuggest and Semrush to arrive at a fair conclusion that helps you choose the platform of your choice.  We shall evaluate both platforms’ strengths and weaknesses, pros and cons. By the end of this comparison, you’ll have a clear answer about which platform to choose for your needs. Let’s get started with Ubersuggest vs Semrush.

Ubersuggest Overview:

Uberrsuggest was initially a tool to extract Google search suggestions into an Excel sheet. You might have noticed that whenever you type a term in the Google search bar, a few suggestions appear below that. Those suggestions are based on the most popular terms that people search about the seed term that you entered in the search bar, therefore, they can be good choices for SEO. Ubersuggest was a tool to extract those terms into Excel sheets – nothing more than that. 

However, in 2016, popular digital marketer and entrepreneur Neil Patel acquired it, which proved to be a turning point for Ubersuggest. Neil and his team loaded the tool with dozens of new features in the following years and put it in the same league as Moz, Semrush, and Ahrefs. Otherwise, there wouldn’t have been any need to compare this platform with Semrush today!

If you want more details about Ubersuggest, check out our In-depth Ubersuggest Review here.

Semrush Overview:

Semrush has always been a sophisticated SEO and digital marketing suite. Ever since its launch in 2012, it has been used to power the marketing efforts of all types of businesses. From Small and Mid-sized Enterprises to Fortune 500 companies, all use it. Throughout its 10 years of existence, it has built an impressive database of more than 40 trillion links and keywords. Thousands of its customers now use that database to guide their marketing efforts. 

Few tools come even remotely close to Semrush when it comes to its feature set and data accuracy. Whether Ubersuggest is or is not among them will become clear by the end of this comparison. 

Ubersuggest vs Semrush: Pros and Cons

Now that we understand how both these platforms came into existence and how they differ, it makes sense to take a quick look at the pros and cons of both before diving deep into the differentiation between them. Let’s do this:

Ubersuggest Pros & Cons:

Let’s look at some Pros and cons of Ubersuggest :

Pros	Cons
Simple to use	Shorter trial duration of 7 days
Highly affordable	Fewer features than Semrush
Very good at generating keywords of different types	No social media management functionality
Backlink history of competitors

Semrush Pros & Cons:

Let’s look at some Pros & Cons of Semrush :

Pros	Cons
Sophisticated and feature-rich	Not very budget-friendly
All-in-one digital marketing suite for 360° marketing management	A bit complex to use for new users
Exceptional technical SEO capabilities
Robust content generation and content marketing features

Features: Ubersuggest vs Semrush

Both Ubersuggest & Semrush are used by SEO Experts, Digital marketers, and website owners who want to rank their websites higher in Google Ranking. Both tools consist of a wide range of Features. Let’s take a look and check the features for both Semrush and Ubersuggest and see which one is better.

Features of Ubersuggest & Semrush are given below:

Sr. No.	Features	Winner
1.	Organic Keyword Research	Tie
2.	Link Building	Semrush
3.	Technical SEO	Semrush
4.	Traffic Analytics	Semrush
5.	Other Features	Semrush
6.	Pricing	Ubersuggest

1. Organic Keyword Research

Feature	`Ubersuggest	Semrush
Keyword types	Yes	No
Keyword comparison	No	Yes
Keyword sorting and lists	No	Yes
Keyword Gap	No	Yes

Semrush and Ubersuggest have their own strengths and weaknesses when it comes to keyword research. While Semrush provides you with more functionality to organize your keywords into lists or groups, Ubersuggest allows you to export them into an Excel sheet. 

Semrush Organic Keyword Research

Semrush also allows you to compare the keywords or discover keywords based on Gaps between your and your competitor’s marketing strategy (i.e., keywords being targetted by your competitors but not by you), which is not included in Ubersuggest. 

Ubersuggest Organic Keyword Research

However, Ubersuggest excels in one particular thing: generating keyword ideas based on various types. It sorts its keyword suggestions into various categories based on how they are related to the terms searched by you (i.e., related keywords, long-tail keywords posed as questions, comparison keywords, etc.). Based on these suggestions you can quickly generate hundreds of keyword and content ideas. This unique feature is not included in Semrush. 

Winner: None

2. Link Building

Let’s quickly look at Ubersuggest vs Semrush Link Building Features in detail.

Feature	`Ubersuggest	Semrush
Rank Tracking	Yes	Yes
Backlink Opportunities Report	Yes	Yes
Backlink profile auditing	Yes	Yes
Backlink history	Yes	No
Bulk Backlink Analysis	No	Yes
Backlink Gap Discovery	No	Yes
Automated Link Building	No	Yes

Link building in Semrush:

As we initially said, Semrush is a sophisticated all-in-one SEO and digital marketing suite. Due to that reason, its Link building and Backlink analysis features are more powerful and sophisticated than Ubersuggest. Some include bulk analysis of your competitors’ backlink profiles, finding websites linking to your competitors but not linking to you (i.e. Backlink Gaps), and a tool to automate your link-building campaigns. All these things are not there in Ubersuggest. 

However, that doesn’t mean Ubersuggest can be taken for granted. It has many other features that are required for building high-quality backlinks. Those features include rank tracking for your or your competitor’s pages; backlink opportunities report to let you know about the websites that link to your competitors, backlink profile auditing, and even a unique feature that allows you to check the backlink history of your competitors. 

Ubersuggest Link-building:

This last feature is quite important because it can be used to track not just the websites that contributed to the ranking of your competitors but also the pace at which they acquired those backlinks. And the thing is… this feature is unique to Ubersuggest and you don’t get it with Semrush. 

But if we take an overall look at the number of features that are provided for link building in both these tools, then of course the winner is Semrush. 

Winner: Semrush

3. Technical SEO

Now, let’s Compare the Technical SEO of both Ubersuggest & Semrush

Feature	`Ubersuggest	Semrush
Site Audit	Yes	Yes
Log File Analyzer	No	Yes
Markup Report Generator	No	Yes
UX ideas and suggestions	No	Yes
Semantic ideas and suggestions	No	Yes
SEO content template	No	Yes
SEO writing assistant	No	Yes

Technical SEO Semrush Site Audit:

Technical SEO is also known as on-page SEO, and Semrush has a clear edge over Ubersuggest when it comes to that. While Ubersuggest provides only a site audit feature to scan your whole site for on-page optimization issues and provides suggestions based on that, Semrush goes far ahead of that. 

Not only does it allow you to scan your website for on-page optimization issues, but it also includes a Log File Analyzer that can be used to understand how search engine crawlers crawl your website, whether they face any issues/errors, or even how many bots visit your website. 

Technical SEO Ubersuggest Site Audit:

It also provides you suggestions about how to improve the user experience of certain pages on your website, SEO-based suggestions about how to improve keyword placement in your content. It includes a markup report generator to let you know whether the schema markup is correctly configured on your page or not. None of these things is there in Ubersuggest. 

Due to these reasons, Semrush wins hands down over Ubersuggest regarding on-page SEO. 

Winner: Semrush

4. Traffic Analytics

Feature	`Ubersuggest	Semrush
Traffic overtime/trends	Yes	Yes
Top Keywords	Yes	Yes
Top pages	Yes	Yes
Traffic sources/channels	No	Yes
Traffic geolocation data	No	Yes
Bulk traffic analysis	No	Yes

Traffic data can play a critical role in guiding your SEO and digital marketing strategy, so it’s important to have this data not only for your own website but also for your competitors. Thankfully, both Ubersuggest and Semrush provide many tools to collect this data.  

Semrush Traffic Analytics:

Both Ubersuggest and Semrush allow you to track the traffic trends of your competitors, the top keywords that drive traffic to them, and the top pages that attract the most traffic to their websites.

However, Semrush takes this further by providing data about the channels (i.e., search, social, email, direct, etc.) that drive the most traffic to any particular website or webpage. 

Ubersuggest traffic Analytics:

Semrush also allows you to analyze the locations where your competitors get their traffic. And here’s the power punch – it allows you to analyze the traffic data of up to 200 competitors simultaneously through its Bulk Traffic analysis feature!

Overall, Semrush offers you more traffic analytics functionality than Ubersuggest. 

Winner: Semrush

5. Other Features

Feature	`Ubersuggest	Semrush
Competition analysis	Yes	Yes
Content ideas	Yes	Yes
PPC Keyword Research	Yes	Yes
Automatic keyword generator	Yes	No
Competitor PR monitoring	No	Yes
SERP Volatility Sensor	No	Yes
Marketing Calendar	No	Yes
Post Performance Tracking	No	Yes
Topic Research	No	Yes
Readability Checker	No	Yes
Social Media Marketing Tools	No	Yes

Finally, let’s talk about some extra features that are offered by both these platforms to guide your SEO and digital marketing efforts in an even better way. 

Semrush competitor analysis:

Both platforms provide you with a host of features to analyze your competitors’ marketing campaigns. Both of them also provide you with content ideas based on specific keywords that can generate enough traffic for you. 

Ubersuggest Competitor Analysis:

Both of them also include a PPC keyword research functionality that allows you to see the search trends for any particular keywords, the traffic volume of those keywords, and their ranking difficulty. While Ubersuggest provides these features as part of its Keyword Visualization tool, Semrush includes them in the normal Keyword Research section.  

But that’s all for the similarities. From here onwards, it becomes the playground of Semrush because it includes so many unique features you can’t find in Ubersuggest. Here is all that’s put on offer:

• It allows you to monitor the PR activity (i.e., press coverage, social media shares, etc.) of your competitors in real time.
• It has a SERP volatility sensor to warn you of any possible dip in your rankings because of a Google algorithm update.
• There’s also a marketing calendar that can be used to manage your content scheduling and marketing campaigns in one place.
• Its post-performance tracking feature can be used to track the performance of your articles, blogs, and other content based on backlinks, traffic, and social media engagement they are generating.
• Topic Research tool to discover headlines that work, content gaps, and the most asked questions about the topic on which you want to create the content.
• There’s also a Readability Checker to analyze how easy or difficult to read your content is. It also provides suggestions to improve the readability of your content.  
• Finally, it also has social media marketing tools to help you manage and grow your social media fan following. Not only you can post your social media content from it but also you can analyze the performance of your posts and compare it to your competitors. 

Winner: Semrush

6. Pricing

Plan	`Ubersuggest	Semrush
Base/Individual plan	$29 per month	$119.95 per month
Business plan	$49 per month	$229.95 per month
Enterprise/Agency plan	$99 per month	$449.95 per month

Semrush pricing plans:

In the end, let’s talk about pricing. Since Ubersuggest contains fewer features than Semrush and is more straightforward to use, its pricing is also a fraction of what you would have to pay for Semrush.

While Semrush pricing starts from almost $119.95 per month, Ubersuggest’s base plan costs just $29. The same goes for other plans, too – every plan of Ubersuggest costs a tenth of its Semrush counterpart.

Ubersuggest pricing plans:

But the high price of Semrush can be justified completely given the number of extra features it provides you compared to Semrush. But if you’re looking for a budget marketing solution, Ubersuggest is the way to go. 

Winner: Ubersuggest

Related Read:

• Ahrefs vs SpyFu
• SpyFu vs Semrush

Conclusion: Our Winner is Semrush! The Overal King of Keyword Research Tools

Throughout the comparison, you might have noticed that Semrush emerged as the winner over Ubersuggest in almost all departments. However, that upper hand becomes visible in its pricing, too, which is 10x of what you would have to pay for Ubersuggest.

And that brings us to our conclusion – if you want simplicity and affordability, Ubersuggest is the choice you need to make. And it’s not a bad choice as it includes some unique features that are not included even in Semrush.

However, if budget is not a concern for you and you want a single dashboard to control all your marketing efforts, Semrush is the tool you need. It can allow you to create your complete digital marketing strategy and help steer and implement it as no other tool can. 

Frequently Asked Questions: Ubersuggest vs Semrush