TikTok gains you the fastest vitality than any other platform. However, it has also become competitive. Going viral on TikTok is not as easy as you might think. So, what is the best time to post on TikTok?
Is there even a thing that is the best time to post on TikTok?
Let’s find out!
BestTime To Post On TikTok in 2024 (Right Timing).
Here is the list of the best days of the week and the time these days to post on TikTok so you can schedule your posts accordingly.
| Day | Time |
|---|---|
| Tuesday | 4 to 6 p.m. |
| Wednesday | 9-11 a.m., noon, and 2-6 p.m. |
| Thursday | 9-11 a.m. and 2-6 p.m. |
| Friday | 4- 6 p.m. |
These are the best times for a whole week. But if we consider the best times to post on each day of the week, there are three highly beneficial windows each day that you can post on your TikTok account.
| Day | Time 1 | Time 2 | Time 3 |
|---|---|---|---|
| Monday | 6 a.m. | 10 a.m. | 10 p.m. |
| Tuesday | 2 a.m. | 4 a.m. | 9 a.m. |
| Wednesday | 7 a.m. | 8 a.m. | 11 p.m. |
| Thursday | 9 a.m. | 12 a.m. | 7 p.m. |
| Friday | 5 a.m. | 1 p.m. | 3 p.m. |
| Saturday | 11 a.m. | 7 p.m. | 8 p.m. |
| Sunday | 7 a.m. | 8 a.m. | 4 p.m. |
Best Days To Post On TikTok
Wednesday and Thursday are the best days for posting on TikTok. But what makes them the best day of the whole week? Here are some reasons behind this trend:
- Mid-week engagement spike: Users seek a mental break from their hectic lives, work, or school stress, which leads to the increasing use of TikTok.
- Content consumption patterns: By midweek, users are mainly caught up with weekend content and want to see fresh material or content.
- Algorithm: Due to past higher engagement rates, TikTok may give more weight to content posted during these days.
- Cultural factors: In many Western countries, Wednesday is known as “hump day,” which is the midpoint of the workweek. It can be one of the reasons for increased social media usage.
- Advertising Rhythms: Brands often launch their ad campaigns mid-week, which increases overall platform activity.
Worst Day To Post On TikTok
Sunday ranks as the least favorable day for posting on TikTok. To understand the reason behind this, consider these points:
- Reduced screen time: On Sundays, major users prioritize their time for family or vacation, so they avoid or decrease screen time.
- Preparation for the week ahead: Most working users prepare themselves mentally for the upcoming week and set goals. During this time, they often avoid spending time on social media.
- Algorithm considerations: TikTok’s algorithm might not prioritize Sunday content due to consistently lower engagement rates.
NOTE: This trend is not universal. Some niches related to Sunday activities, like meal preparation and motivation content, might be successful on Sunday. The main thing is to understand your audience first.
Understanding TikTok User Behavior In The USA
To truly master TikTok timing and gain a fan following, it is essential to have a deep understanding of your target audience. Here are some key points to understand:
1. Average User Engagement
According to the House of Marketers’ TikTok statistics, users spend about 23.3 hours/month on TikTok, which is 46 minutes daily. This engagement rate is higher than that of many other social media platforms. Peak usage mainly occurs in the evening, between 7 pm and 11 pm local time.
2. Demographic Breakdown
53% of US TikTok users are under 25, with 20% under 18. This platform is increasingly attracting older users, with the 25-34 age group. Gender distribution is also slightly skewed, with about 61% female users, according to House of Marketers, here.
3. Why Posting Times Matter For The TikTok Algorithm
The algorithm of TikTok favors recent, more engaging content, making posting time more important. The “For You Page” is personalized, using factors like user interactions, device settings, and video information.
4. User Intent And Behavior
Many users come to TikTok for entertainment and to discover new content rather than to connect with friends. There’s a strong tendency towards content creation, with a higher percentage of users posting their videos than other social media platforms.
Factors That Influence Posting Time
Several factors can affect the time it takes to post on TikTok, and understanding these factors is important for maximizing reach and engagement.
These factors also help build a community and gain truthful fan followers. Let’s learn about them one by one:
1. Industry-specific Trends
Different sectors may have unique peak engagement times. For example, restaurants might see higher engagement during mealtime or when people plan their dining experience.
Educational content might perform better after school or college hours or on weekends, while travel-related content might see a hike during holidays or vacation planning periods.
2. Target Audience Location And Time Zones
If you have a geographically diverse following, always consider the time zone. You should find a time for a global audience that works across multiple regions.
You can use the TikTok analytics tool to identify where your audience is primarily located and make a schedule accordingly.
3. Weekdays vs Weekends
Users’ behavior may vary between working days and weekends. Weekday mornings and evenings often increase engagement as users check their phones before and after work/school.
Weekends may see more sporadic daily usage, with potential spikes during relaxation times.
4. Content Type And Trends
Certain content may perform better at specific times or days. For example, motivational content might perform well on Monday mornings, while relaxation or entertainment content might improve engagement on Friday evenings.
Trending topics or challenges can influence optimal posting times as users search for this content more actively.
How To Find Your Personal Best Time To Post On TikTok
Finding your optimal posting times needs a data-driven approach and regular experimentation. Here is detailed information on how you can find the best posting time on TikTok:
1. Using TikTok Analytics
To access TikTok analytics, watch this YouTube video with step-by-step guidance.
The Follower activity chart shows when your followers are most active on TikTok. Regular check that pays closer attention to the pattern across different days of the week.
You can also check which video gets the most views and note its posting times. Calculate comments and likes. You can find the best time to post on TikTok by analyzing the data.
2. Experimenting With Different Posting Schedules
Create a posting calendar that covers various times throughout the week. Make sure you test the different time slots on each day. This will help you understand which time gets you more views and likes.
Keep your content style consistent during testing and use similar hashtags and sounds. Record key metrics for each post, such as views, comments, likes, watch time, and shares. Also note if other factors, like trending hashtags, influence the post.
Collect the data from 2-4 weeks and conclude. Based on the findings, adjust your posting time and continue the process for progress. Always keep the time zone of the followers.
3. Using Social Media Management Tools
Platforms like Buffer, Hootsuite, or Later allow you to plan and automate your posts. With the help of these tools, you can be consistent in posting, even when you are busy or in a different time zone.
When searching for analytics tools, it is important to find ones that offer features like competitor analysis and hashtag performance. Additionally, you can also use a visual schedule through a calendar to help you plan your content effectively.
Direct scheduling is impossible; you can use some tools that offer reminders or mobile notifications for posting.
Strategies To Go Viral And Increase Your Views On TikTok
To get your videos viral and gain followers, try these strategies. Let’s understand one by one:
1. Consistency In Posting
- Aim to post 1-4 times daily to keep your audience engaged.
- Develop a content calendar to maintain a steady flow of posts.
- Experiment with different posting frequencies to find your sweet spot.
2. Creating High-quality And Engaging Content
- Focus on creating engaging, high-quality videos that resonate with your audience.
- Invest in good lighting and audio equipment to enhance production value.
- Develop a unique style or niche to stand out from the crowd.
3. Using Trending Sounds, H0ashtags, And Challenges
- Use popular sounds and hashtags, and participate in challenges to increase visibility.
- Stay updated on trending topics and quickly create relevant content.
- Put your spin on trends to make your content unique.
- Use TikTok’s “Discover” page to find current trends and popular hashtags.
4. Optimize Video Length
- Aim for 20-60-second videos, as shorter content often performs better.
- Hook viewers in the first 3 seconds to encourage them to watch the full video.
- Experiment with different video lengths to see what works best for your content and audience.
5. Interact With Your Audience
- Respond to comments and interact with other creators to build a community.
- Host live sessions to connect with your followers in real time.
- Encourage user-generated content through challenges or duets.
6. Mindfulness Content
- With mental health awareness on the rise, consider incorporating positive, uplifting messages in your videos.
- Share personal growth stories or tips for self-improvement.
- Be authentic and vulnerable – audiences appreciate genuine content.
- Stay informed about sensitive topics and approach them respectfully.
Tips For New TikTok Users
If you are new to TikTok, you must work strategically to gain long-term benefits and popularity. You can use these tips to increase your engagement effectively:
1. First TikTok
- Keep your focus on quality and trendy content
- Choose the niche that you are passionate about and have knowledge
- Use popular sounds and take part in current challenges
- Make sure the video has good lighting and clear audio
2. Building A Fan Base Before Aiming For Virality
- Start by engaging with your immediate network before aiming for viral content.
- Follow accounts in your niche and actively engage with their content.
- Respond to all comments on your videos to encourage further interaction.
- Use relevant hashtags to make your content discoverable.
- Cross-promote your TikTok account on other social media platforms.
3. Experiment And Analyze The Results
- Try different content styles and posting times, then review what works best.
- Use TikTok’s analytics tools to understand your audience demographics and engagement patterns.
- Pay attention to which videos perform well and try to identify common elements.
- Be patient – building a following takes time and consistency.
Does TikTok Post-time Matter?
TikTok post-time is very important and can make or break the peak engagement received on an account. Here is why posting time on TikTok matters:
1. Algorithm Interaction
TikTok’s algorithm loves content that quickly gains traction. Posting when your audience is most active boosts engagement, which can trigger the algorithm to promote your content further. Those first few hours after posting are crucial for your video’s success.
2. Increase Engagement
Posting on TikTok during peak times leads to higher engagement. This increased engagement signals to the algorithm that your content is valuable, making it more likely to go viral. As your engagement grows, so does your follower count, which boosts your confidence.
3. Visibility On The “For You Page”
The For You Page is the main way users discover new content on TikTok. If your content performs well shortly after posting, it will likely be featured on the FYP. Being on the FYP can boost the reach of your video and engagement.
4. Long-term Benefits
Immediate engagement is important, but maintaining your presence for longer is even more important. To achieve long-run benefits, consistently posting at the best time on TikTok is the key. It helps you to build a loyal audience and enhance your overall performance.
Conclusion: The Best Time To Post On TikTok Is 4-6 p.m. On Tuesday
The best time to be posting on TikTok is on Tuesdays from 4-6 p.m. Posting on these times leads to higher engagement rates, as this time aligns with the time many users are active on the app, increasing the chance of your content being seen and interacted with quickly.
Posting time may vary based on location or time zone factors. To pinpoint your posting strategy, use TikTok analytics and other scheduling tools to maximize engagement and know the right time to post.
It is completely normal to feel a little anxious in the beginning, but you should not be afraid to try new things. All you need to do is gather and analyze your results and make strategies accordingly. Step out of your comfort zone, and with consistency and creativity, you can achieve long-term success on TikTok.
Follow the best time shared to develop your own strategy. Remember, by, posting at the right time and using consistent posting efforts, you can surely find your sweet spot to cash in on maximum engagement!
