Tiktok Monetization (2024) – How Many Followers to Get Paid?

With over 1 billion active users, TikTok is the most used platform for short-form videos, and its immense popularity has attracted over 1.2 million creators to the platform.

An average TikTok creator needs 10,000 followers or above and at least 100,000 video views over the last 30 days to start earning on the platform.

TikTok offers profitable monetization programs like Creator Fund, Creativity Program, Creator Next, and Referral rewards to help creators earn on the platform.

In this article, I have discussed the requirements and ways to earn on TikTok. In addition, I have also included some of the best ways you can make money on TikTok.

Key Takeaways

  • TikTok pays between $0.02 and $0.04 per 1,000 views through the Creator Fund program.
  • You will need at least 10,000 followers to join the Creator Fund
  • You need at least 100,000 video views over the last 30 days to start earning money on TikTok.
  • Influencers can earn up to $2,500 per post. 
  • Having 1,000 followers does make you eligible to convert virtual gifts into Diamonds

How Many Followers Do You Need To Get Paid On TikTok?

The most convenient way to earn on TikTok is through the TikTok Creator Fund. 

You will need at least 10,000 followers to join the Creator Fund and at least 100,000 video views over the last 30 days to start earning money on TikTok.

You will need around 1,000 TikTok followers to earn through live-streaming subscriptions and virtual “gifts.” 

Though gaining followers and views is a big task for new creators, there are other ways to earn and get paid on TikTok.

Though the Creator Fund is discontinued for new users, old users who have previously registered can still benefit from it.

How Does TikTok Pay Exactly?

It is impossible to predict a creator’s earnings on TikTok since a creator’s earning potential is affected by several factors.

TikTok pays between $0.02 and $0.04 per 1,000 views through the Creator Fund program.

Even though there is no surety of getting paid based on the number of views, the engagement of your content plays a vital part in getting you paid.

Source: Influencer Marketing Hub

Who Is Eligible To Get Paid On TikTok?

The eligibility criteria for getting paid on TikTok mainly depend on the number of followers and views.

As per TikTok, a TikTok creator needs to fulfill the following criteria to be eligible to get paid on the platform via the TikTok Creator Fund.

  • You must be based in the US, UK, Germany, France, Italy, or Spain
  • You must be at least 18 years old
  • You must use a TikTok creator account.
  • You must have at least 10,000 TikTok followers.
  • You must have got at least 100,000 views in the past 30 days.
  • You must create and post content that aligns with TikTok’s terms of service and community guidelines.

TikTok Payment Calculation By Likes & Followers

TikTok does not provide any actual data about the payment in regard to the number of likes and followers.

Likes and followers are the metrics that define a content’s engagement, retention, and value. It also plays a vital part in understanding the earning potential of your content.

You can get an estimation of earnings on TikTok using Influencer Marketing Hub’s engagement calculator.

Here is a table with TikTok payment calculation by likes, followers, and engagement rate:

Influencer TypeNumber of followersEngagement rateEstimated earnings
Nano1,000 – 10,00010% – 15%$5 – $25
Micro10,000 – 50,00017.96%$25 – $125
Mid-tier influencer50,000 – 1 million6% – 8%$125 – $1,250
Macro500,000 – 1 Million6.20%$1250 – $2,500
Mega1 Million+4.96%$2,500 

Source: Influencer Marketing Hub

How Much Does TikTok Pay Per 1,000 Views?

TikTok doesn’t directly pay creators per view. Instead, they offer different monetization methods through programs like the Creator Fund and the Creativity Program.

If you are eligible for the Creator Fund, you can earn between $0.02 and $0.04 per 1,000 views on TikTok.

TikTok’s Creativity Program Beta allows you to earn up to 20 times the amount previously offered by the Creator Fund.

Hence, the amount of money to be earned on TikTok relies largely on the program you are enrolled in, your content’s engagement, and how the people viewing it respond to it.

​​Do You Get Paid If You Have 1,000 Followers On TikTok? 

Having 1,000 followers does make you eligible to convert virtual gifts into Diamonds. However, it does not guarantee direct payment from TikTok.

Diamonds are the virtual type of reward on TikTok, and creators can exchange the diamonds for monetary compensation. 

The exchange rate for TikTok diamonds to USD is currently 1 diamond = $0.005 USD. This implies that 1000 diamonds are worth $5.

The follower count is an essential metric for any creator as it represents the reach of the content and opens up ways to earn more through brand sponsorships and endorsements.

Building a strong and engaged follower base is crucial for creators to attract individuals within a specific niche. This makes brands more at ease when advertising their products to audiences within that niche.

How Much Does TikTok Pay For 1 Million followers?

As we know by now, there is no fixed structure for a creator’s payment according to the number of followers, but a largely followed creator does not go unpaid on TikTok or any social platform.

With influencer marketing becoming more prominent in 2024, a TikTok content creator with 1 million followers can earn above $2500 per sponsored post.

The criteria for brand sponsorships and earning potential depend greatly on the quality of content, niche, and engagement rate of TikTok creators.

The earning through sponsored brand deals is also affected by the brands you collaborate with and their paying criteria.

Ways To Earn On TikTok

The time taken to earn your first dollar on TikTok can vary depending on your niche, content, and audience. 

There are several proven ways to make money on TikTok, which help small to big creators get their worth on the platform.

From affiliate marketing to direct product selling, TikTok can be utilized by the creators to make money through their content.

Here are the most effective and credible ways to earn on TikTok.

1 . TikTok’s Creator Fund And Creativity Program Beta Program

TikTok’s Creator Fund is a monetization program offered to creators who make authentic and engaging content on the platform.

The Creativity Program Beta program is the updated version of the Creator Fund, which serves a more enhanced purpose of monetization for TikTok creators who post long-form content.

Video views, video engagement, and ensuring the videos are as per TikTok’s Community Guidelines and Terms of Service are the most important factors that affect your earnings through monetization programs.

Note: Videos made pre-acceptance, Livestreams, Duets, or Stitches are not considered for TikTok’s Creator Fund and Creativity Program Beta Program.

Here is an example of MrBeast’s earnings through the TikTok Creator Program after getting around 1 billion total views.

Mr Beast Creator fund Dashboard
Source: MrBeast X

2. TikTok Ads Revenue Share

TikTok’s ad-revenue sharing program, Pulse, allows creators to get 50% of the ad revenue generated by TikTok.

To get paid via the Pulse program, a creator must have at least 100,000 followers. The 50% revenue share is slightly lower than that of other competitors like YouTube, where the creators get 55% of the revenue share.

Due to the variety in view counts and revenue per 1,000 video views (RPM), you can expect the program’s payments to range from a few pennies to up to $17.

Turner Daugherty, a TikTok creator known as @Energy_and_jinx with approximately 709,000 followers, shared that during the initial Pulse payment period, they earned $17.32 from 6,000 video views, translating to an effective RPM of $2.90.

Read this guide on how to use TikTok ads with details on the type of ads and steps required to utilize the ads feature on TikTok.

3. Sponsorships And Brand Endorsements

Brand endorsements, sponsorships, and affiliate marketing are responsible for a large share of a TikTok creator’s earnings.

Due to the increasing cost of display ads, brands are investing more in influencer marketing, and influencers are in demand for promoting brands or products on TikTok.

Brands are approaching big and small influencers of every capacity to promote their products and reach the target audience, returning higher ROI.

4. Live Gifts And Video Gifts 

TikTok LIVE and Video gifts are virtual gifts that users can send to their favorite creators during the live stream or video.

Viewers can buy TikTok Coins and send virtual gifts to a live stream or on a video. These gifts are valued separately in TikTok Coins. They are purchased by viewers to send to their favorite creators. 

In addition, TikTok offers Diamonds that can be converted into money. Many viewers send Diamonds to creators, and they can later exchange these Diamonds for monetary compensation.

Live Gifts and Video Gifts
Source: Metricool

5. Selling On TikTok’s Own Shopping Platform

TikTok has also introduced its own online shopping platform where creators and sellers can advertise and sell products or merchandise.

Independent sellers pay TikTok creators to promote their products to the creator’s audience and grow sales.

Users can shop on the platform in 4 different ways:

  • Live shopping: Users can shop directly from a Live stream by clicking the pinned products or browsing the shopping bag icon.
  • Shoppable videos: TikTok users can shop from the in-feed video by tapping the product link.
  • Product Showcase: Creators, sellers, and brands can create a product showcase page where they can list their products, and users can browse and shop from there.
  • Shop tab: The TikTok app has a dedicated SHOP tab where users can find all the products, shoppable content, and promotion campaigns.

6. Making Premium Paid Content Via TikTok Series

A viral content creator may be able to convince their audience to invest in a Premium experience.

Users of this digital age are keen to watch and follow content creators religiously and are even willing to pay for a more insightful experience of their favorite creator’s content.

Creators can offer a premium subscription to their followers through the TikTok Series feature, where they can provide exclusive extra content.

This is definitely one of the most successful ways many content creators earn money through TikTok.

7. The TikTok Referral Program Rewards

TikTok creators and viewers can benefit from the referral program, where you can refer TikTok to people who don’t use it.

The drill is simple: your referral link lets you earn real-time rewards when your friends join TikTok.

This only applies to the people who have never installed or signed up for TikTok.

A Look At Top Richest TikTokers In 2024 

Social media has helped many content creators make millions of dollars on the platforms. Most followed TikTok influencers are considered among the highest-paid influencers in 2024.

With a net worth of $20 million, Charli D’Amelio is the richest TikToker, having over 151.7 million followers.

Addison Rae is the second richest TikToker, with more than 88.6 million followers and earning over $80,000 per post.

Check how the net worth of the richest TikTokers varies with different numbers of followers:

TikTok CreatorNet WorthNumber of followers
Charli D’Amelio$20 million151.7 million
Addison Rae Easterling$15 million88.6 million
Khabane Lame$15 million161.6 million
Burak Ozdemir$12 million74.5 million
Dixie D’Amelio$10 million56.6 million
Bella Poarch$9 million93.9 million
Baby Ariel$6 million36.3 million
Loren Gray$5 million54 million
Kris Collins$5 million50 million
Zach King$5 million80.4 million

Related Reads:

Conclusion: TikTok Creator’s Fund Required Minimum 10K+ followers

TikTok is the most used short-form video platform, offering several opportunities for content creators to make money.

You need to have 1,000 followers and 100,000 views on the platform to start your earning journey on TikTok.

Apart from earning via views and followers, there are multiple impressive ways, like brand sponsorships, live gifts, and premium paid content, you can leverage your TikTok audience to make money on the platform.

If you have a knack for creating engaging short-form video content, TikTok is your go-to place where you can make a profitable living through the various methods explained above.


How much does TikTok pay monthly?

According to reports from top influencers, TikTokers with over 100,000 followers usually make $200 to $1,000 monthly through TikTok’s Creator Fund.
TikTok influencers earn an average salary of $121,765 annually, which translates to $10,147 monthly.

How much do TikTokers make with 1 million followers?

TikTokers, with over a million followers, reported earning $1,000 to $5,000 or more through TikTok.
Influencers on other platforms with more than 1 million followers get around $1,200 per low-end sponsored post.

How much does TikTok pay through Creator Fund?

TikTok pays between $20 and $40 for a million views through Creator Fund. However, the earnings may vary depending on the engagement rate, niche, and content quality.

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