Gone are the days when celebrities were preferred as brand influencers. The latest trend in the business is micro-influencers, creating an impact with their authenticity and trust.
Teaming up with micro-influencers is smart for businesses wanting to get their message out without spending much money.
So, if you’re a brand thinking about how to get your message out there, don’t underestimate the power of micro-influencers. I’ve listed the top 30 micro-influencers here for your reference.
Let’s dive in and explore the top micro-influencers of 2024!
Top Micro-Influencers 2024 for Your Brand
Micro-influencers have fewer followers, but their conversion rates are substantially high. In fact, 63% of buyers trust micro- and nano-influencers as their first choice.
They have worked out for many businesses and will work for you as well. With that said, let’s check out the top micro-influencers of 2024.
| Sr No. | Micro-Influencer | Platform | Followers |
|---|---|---|---|
| 1. | Karla Cristina | TikTok | 50.6K |
| 2. | Madeline Fricke | TikTok | 34.1K |
| 3. | Gemaen Jordan Taylor | 67K | |
| 4. | Caroll Salazar | 42K | |
| 5. | Kevin Heimbach | YouTube | 65.4K |
| 6. | Jonny Pace | 29.3K | |
| 7. | Jikaiah Ayla | 20.3K | |
| 8. | Alexandra Kaufmann | 490K | |
| 9. | Izzy and Ailbhe Keane (Izzy Wheels) | 51.5K | |
| 10. | The Planet D | YouTube | 69.9K |
I am sure you wouldn’t identify all the top 10 micro-influencers, but the brands they promote speak volumes.
I have compiled the top 30 micro-influencers further with a brief overview. Check out their social media handles and the brands they promote!
1. Karla Cristina
| Platform | TikTok |
| Followers | 50.6K |
| Niche | Fashion & Lifestyle |
| Social Media Handle | @heykarlaclc |
Karla is your go-to option if you are a growing fashion brand. She has had collaborations with many fashion and beauty giants like Aiori, La Fiorentina, L’Oreal Paris, and Shein.
Cristina primarily promotes these brands via her TikTok videos and Instagram. So, you can partner with her for sponsored content, brand partnerships, and digital advertising.
2. Madeline Fricke
| Platform | TikTok |
| Followers | 34.1K |
| Niche | Beauty & Lifestyle |
| Social Media Handle | @madelinefricke |
Madeline Fricke is a TikToker who shares beauty routines and other fun activities with her fans. Primarily, she is into beauty and lifestyle, which has landed her various brand deals.
However, not much is known about the brands she promotes. Most likely, they are budding brands that are in the process of making a big name.
3. Gemaen Jordan Taylor
| Platform | |
| Followers | 67K |
| Niche | Lifestyle & Fashion |
| Social Media Handle | @gemaentaylor |
Gemaen is a South African influencer who has a thing for fashion and style. Alongside 67K followers, he has a high engagement rate, bringing him more brand deals.
Taylor has partnered with brands like Burberry, Colgate, Prada, and Sunglass Hut.
4. Caroll Salazar
| Platform | |
| Followers | 42K |
| Niche | Beauty & Lifestyle |
| Social Media Handle | @makeuphuney |
Caroll’s Instagram is all about Parenting, beauty routines, travel, and lifestyle. That’s why she promotes a wide array of brands.
Good Start, Listos, Nanobebe, and mamaRoo are some of such brands. These include baby care products, which all mothers can relate to.
5. Kevin Heimbach
| Platform | YouTube |
| Followers | 65.4K |
| Niche | Adventure & Internet |
| Social Media Handle | @KevinHeimbach |
Kevin Heimbach is a YouTuber who makes review and recap videos. His videos cover food, festivals, adventures, and many more things.
Heimbach covers theme parks all across the world. With this, he promotes these attractions like Disneyland, Disney World, Busch Gardens, and Universal Studios.
6. Jonny Pace
| Platform | |
| Followers | 29.3K |
| Niche | Sports & Recreation |
| Social Media Handle | @jonnypace44 |
Jonny Pace is a professional hockey player who shares his fun routines on social media. You can partner with him if you are a sports or fitness brand.
Moreover, Pace is open to many other brand promotions, too. However, he hasn’t been a part of any big brand till now.
7. Jikaiah Ayla
| Platform | |
| Followers | 20.3K |
| Niche | Fashion & Beauty |
| Social Media Handle | @jikaiahstylist |
Jikaiah is a master hairstylist who talks about fashion and feminism. Her followers trust Alya as her posts are relatable and authentic.
So, you can take advantage of this trust and thus collaborate with this influencer. She has many deals with businesses like Hairstory Studio, Edo Salon, and others.
8. Alexandra Kaufmann
| Platform | |
| Followers | 490K |
| Niche | Yoga & Wellness |
| Social Media Handle | @bahayogi |
Alexandra has knitted a strong community on Instagram with 490K followers. Besides, her engagement rate is quite high compared to many other micro-influencers.
Kaufmann talks about yoga and fitness and thus promotes similar brands. Some of such brands are pjur, True Voice, and Liforme Yoga.
9. Izzy and Ailbhe Keane (Izzy Wheels)
| Platform | |
| Followers | 51.5K |
| Niche | Lifestyle & design |
| Social Media Handle | @izzywheels |
Izzy Wheels resonates with two sisters, Ailbhe and Izzy, who talk about disability awareness. Both of them have been featured in the Forbes 30 Under 30 list.
They have partnered with global brands such as Disney, Marvel, Hello Kitty, and Barbie. Moreover, the sister duo has raised money for charities along the way.
10. The Planet D
| Platform | YouTube |
| Followers | 69.9K |
| Niche | Travel & Vlogging |
| Social Media Handle | @ThePlanetD |
Dave & Deb are the reason behind TheplanetD’s success. They are among the top 10 travel influencers in the world.
Hence, they are your best pick if you are a travel brand. You can get inspired by their collaboration with Churchill Wild, Yacht Gateways, and other brands.
11. Aly Gray
| Platform | |
| Followers | 11.1K |
| Niche | Lifestyle & Fitness |
| Social Media Handle | @alygrayfit |
Aly Gray has created a business empire while promoting her brand and other brands too. She has a shop page where Aly shares her recipes, branded merchandise, and blogs.
You can either partner with these product lines or expand your brand through sponsored content.
12. Lauren Caruso
| Platform | |
| Followers | 59.9K |
| Niche | Fashion & Beauty |
| Social Media Handle | @laurencaruso_ |
Lauren Caruso is one of the authentic influencers with 59.9K followers. She talks about fashion, beauty, writing, and consultancy.
Furthermore, Caruso has brand deals with Microsoft, belief USA, Necessaire, and Aday.
13. Zander Whitehurst
| Platform | |
| Followers | 585K |
| Niche | Tech & Education |
| Social Media Handle | @zanderwhitehurst |
Zander is a technical influencer who talks about UX/UI design. His platform, Memorisely, is a place for online tech classes and live boot camps.
Whitehurst also collaborates with Figma, where he is part of the education board. Zinder educates others about design through super-engaging short videos and reels.
14. Shayda Campbell
| Platform | |
| Followers | 183K |
| Niche | Art & Beauty |
| Social Media Handle | @shaydacampbell |
Shayda is a Canadian artist who celebrates everyday life through colors. Not only this, but she also gives art tutorials on YouTube.
As of now, she is growing her presence through an online print shop. So, you can partner with her if her target audience meets your needs.
15. Kristin Addis
| Platform | |
| Followers | 130K |
| Niche | Travel & Vlogging |
| Social Media Handle | @bemytravelmuse |
Kristin is a part of many publications like Vogue, Business Insider, and Marie Claire. She is a travel vlogger, and her Instagram posts take her fans to many places.
Moreover, Addis has also monetized her blog which brings her $50K per month.
16. William LaChance
| Platform | |
| Followers | 94.7K |
| Niche | Art & Design |
| Social Media Handle | @wmlachance |
LaChance is a designer and artist who has expanded his brand globally. His designs have been featured for The U.S. Federal Reserve, Nike, and other brands.
William also conducts many live shows internationally. This gives you room for a sponsored promotion with him.
17. Maxime Senior
| Platform | TikTok |
| Followers | 30.7K |
| Niche | Travel & Vlogging |
| Social Media Handle | @exploraddict |
Maxime is another travel influencer who is primarily engaged on TikTok. She shares her life with her followers and promotes unexplored places.
Hence, Senior can be a great asset if you are a travel agency or new-budding brand.
18. Planting Ashley
| Platform | YouTube |
| Followers | 34.3K |
| Niche | Nature & Wellness |
| Social Media Handle | @PlantingAshley |
Planting Ashley is a power-backed guide for everything related to planting. She has the solution for everything, whether gardening material, pots, or plants.
Ashley brings her expertise to social media through paid partnerships and ad revenues. The brands that help her with this are Urban Gardener, Zamzows, and many others.
19. Megan Armitage
| Platform | |
| Followers | 16K |
| Niche | Fashion & Wellness |
| Social Media Handle | @m3gan_andtheboys |
Megan Armitage, a mother of two, is a preferred influencer by many women who are embracing motherhood. She shares about parenting, fashion, and lifestyle, and this builds trust with the audience.
Armitage has partnered with some kids’, fashion, and even luxury brands. To name some, Nutrigums, Vital Life, and Wild are among Megan’s favorites.
20. Rebecca Lueck
| Platform | |
| Followers | 12K |
| Niche | Lifestyle & Photography |
| Social Media Handle | @beccajeanphotography |
Rebecca is one of the photographers who has now turned to the influencing career. She gives styling and location help clubbed with mentorship sessions.
Hence, if you are a budding studio or brand that needs online visibility, Lueck can be your best option.
21. Paul Fuentes
| Platform | |
| Followers | 281K |
| Niche | Art & Photography |
| Social Media Handle | @paulfuentes_photo |
Yet another photographer and artist is Paul Fuentes. He is into lifestyle, fashion, and business, which he has translated online.
One of his ventures is the online print store, which he runs alongside his wife. Plus, some of the businesses that he promotes are AWA and The Other Art Fair.
22. Abi Connick
| Platform | |
| Followers | 386K |
| Niche | Brand Design & Education |
| Social Media Handle | @itsabiconnick |
Abi Connick is the best pick if you are looking for brand design. She will help you with the design and even promote it as well.
Connick has helped many brands to grow and escalate over the years. A few of those brands are The Clayful Co., Tails and Bloom, and Nando’s.
23. Kailash Saravanan
| Platform | |
| Followers | 74.6K |
| Niche | Design & Digital Wellbeing |
| Social Media Handle | @kail.designs |
This Indian Influencer is a genius when it comes to Digital wellbeing and design. He understands what are the pain points of the audience and thus knows how to build that trust.
So, if you want to leverage your brand through aesthetics, Kailash is your best pick. He will help you with the gradients, contrast, and rebranding.
24. Lillian Jackson
| Platform | |
| Followers | 46.9K |
| Niche | Lifestyle & Wellness |
| Social Media Handle | @brunchinlilly |
Lilian Jackson is a digital creator who brings trust to the table with her real ‘life-jayz.’ She is the perfect influencer if you need any content ideas for growing your business.
In addition, Lilian has a thing for Photography and videos, which can be yet another asset for you.
25. Anya Butler
| Platform | |
| Followers | 58.5K |
| Niche | Design & Animation |
| Social Media Handle | @meppity |
Anya is an animation artist who helps brands to scale up. She provides prints, doodles, and designs that make a brand attractive.
You can either go for her services or partner with Butler for some sponsored content.
26. Katie Costa/Blynk Social
| Platform | |
| Followers | 11K |
| Niche | Branding & Design |
| Social Media Handle | @blynksocial |
If you are looking to rebrand your business, Katie’s Blynk social platform can be helpful. Her social media agency offers a new perspective on brands as per Gen Z trends.
Moreover, Katie helps to connect the brands with their dream community.
27. Tommy Geoco
| Platform | |
| Followers | 206K |
| Niche | Product design |
| Social Media Handle | @itsdesignertom |
Tommy Geoco is an Influencer who has designed many products for Logitech and Silicon Valley. Alongside this, he is also into educating brands about designs.
One of his podcasts, The Zero Content Design Show, is very beneficial for a brand that wants to attract global recognition.
28. Zaria Forman
| Platform | |
| Followers | 221K |
| Niche | Art & Environment |
| Social Media Handle | @zarialynn |
Zaria Forman is an artist who talks about the climate crisis using photo-realistic imagery.
Alongside her documenting journey, Forman also promotes local and global brands. Some of these are Vacheron Constantin, ArtStar, Canada Goose, and Eleven Six.
29. Lucy Lugi
| Platform | |
| Followers | 118K |
| Niche | Design & Tech |
| Social Media Handle | @lugidesign |
Lucy Lugi is a creator and designer who helps brands to shape their dreams. She combines typography and interior design to bring desirable results.
With a love for architecture, Lugi also brings her visual expertise to the brands. She is the right choice even if you want help with the campaigns.
30. Mia Stav
| Platform | |
| Followers | 23.9K |
| Niche | Cakes & Bakery |
| Social Media Handle | @miastavcakes |
If you are a small business owner who wants to find recognition through cakes, Mia Stav is for you.
Stav is growing her business alongside helping other brands, too. Hence, she is open to collaboration if you have similar interests.
Why Go With Micro-Influencers?
The engaged audiences and specialized niche of micro-influencers provide great advantages for building your brand. When compared to mega-influencers, partnering with micro-influencers can offer a 20% higher conversion rate.
Moreover, there are plenty of reasons why you should go for micro-influencers. I have explained the major benefits below:
- Flexibility: Micro-influencers are flexible with their content creation strategies and are thus always open to feedback and collaboration.
- Targeted reach: As they have a specialized niche, you can partner with an influencer according to your targeted audience. This will help you reach your ultimate buyers, and your brand can grow in the right direction.
- High engagement rates: These influencers have a close community; thus, their remarks have trust and authenticity. By collaborating with them, your brand also gets high engagement and, thus, higher visibility.
- Affordable: Micro-influencers are up there for their personal growth. So, they don’t charge high prices and can even promote your product for free.
- Credibility: The audience can’t relate to a mega-influencer or celebrity as well as to a micro-influencer. So, their recommendations are more credible for consumers.
Related Read:
Conclusion: Micro Influencers Can Boost Your Brand
If you are looking for long-term brand growth, you should have a genuine relationship with the influencer.
Note that micro-influencer marketing is a continuous process. It’s about building relationships based on trust, being genuine, and seeing your business grow with passionate supporters.
You can explore all the recommended influencers mentioned in this article and collaborate with any of them as per your targeted audience.
Check out their profiles and see if they work for you!
