PewDiePie Net Worth 2024 – Income Streams & Success

Having one of the most subscribed channels on YouTube, Felix earns from two YouTube channels, Twitch streaming, and brand endorsements. This spikes curiosity over Pewdiepie’s Net Worth. 

According to multiple sources, the OG YouTuber has garnered $56 Million and has seen steady success since 2012. Therefore, this article will break down his earnings from the abovementioned endeavors alongside merchandise, book sales, assets, and investments. 

In addition, we will glimpse Pewdiepie’s success, some things we can learn from him, and his Net Worth over the years. 

With that, let’s dig into all the details!

Overview of Pewdiepie’s Details 

The Swedish YouTuber is popular among gamers and has a vast fan following worldwide. Here is an overview of Kjellberg’s details and sources of income: 

Full Name Felix Arvid Ulf Kjellberg
NicknamePewDiePie, Pewds
Birth Date 24th October 1989
Birth PlaceGothenburg, Sweden
PewDiePie WifeMarzia Kjellberg
Major Source of IncomeYouTube
Other sources of income Twitch, Merchandise, Brand deals, Book sales
Social Media HandlesTikTok: pewdiepie Instagram: pewdiepie Twitch: pewdiepie

Pewdiepie’s Net Worth From 2015 to 2024

The dedicated creator has made it abundantly clear that being a YouTuber is not all that easy and requires a lot of patience and resilience. He has been in the YouTube league since 2006 and has shown sluggish growth. 

Even with a downfall, Felix has made his mark by being one of the most successful YouTubers ever. The genuine emotional and relatable talks by Pewds made him so unique, and presently, the YouTuber has a Net Worth of more than $56 Million. 

Let’s take a look at PewDiePie’s Net Worth over the years: 

YearNet Worth Over The Years (Millions)
2024Over $56 

Source: admeduaction.

Please note: The Net Worth values estimate PewDiePie’s Net Worth, as all data is publicly unavailable. 

Income sources of Pewdiepie

What makes the YouTuber a Millionaire? The table below showcases all the income sources with their estimated evaluation details of Kjellberg becoming a Multi-Millionaire. 

So, let’s take a look at Felix’s income source and its estimated Net Worth:

Income SourcesEstimated Wealth Generated 
YouTubeOver $144 Million (over the years)
Twitch Streaming$2 Million
Merchandise Not available
Brand deals, sponsorships, and InvestmentsNot disclosed to the public
Book Sales$4 Million
Assets$20 Million or more  

Here, Check out PewDiePie’s income sources in detail: 

With YouTubers’ consistency in delivering authentic content, PewDiePie has Millions of subscribers on YouTube. 

What are PewDiePie’s income sources? The multiple income sources such as YouTube, Twitch, Merchandise Store, Brand Deals, Investments, Book Sales, and Assets make PewDiePie a Multi-Millionaire 

1. YouTube

The YouTube sensation earns $4.8K – $76K monthly and $57K – $921.2K yearly

Remember that these earnings keep changing depending on various parameters, such as likes, views, subscriber counts, YouTube membership, and more—source: Social Blade. 

PewDiePie Youtube channel
Source: YouTube

YouTube revenue is also generated via YouTube ads, Super stickers, Super Chat, and YouTube memberships. PewDiePie’s channels have earned more than $114 Million over the years

Source: Thought leaders.

Felix also has a 3-tier account YouTube memberships available as follows:

  • Floor Gang Tier 1 – $1.99/month.
  • Floor Gang Tier 2 – $4.99/month. 
  • Floor Gang Tier 3 – $7.99/month. 

Let’s take a look at Pewds YouTube channels with their subscriber count: 

2. Pewdiepie Twitch Streaming

On the Twitch streaming platform, creators can stream live and earn money. PewDiePie earns an average of $20 to $40 Million via Twitch.

Source: influencer marketing hub.

Pewdiepie Twitch Streaming
Source: Twitch

What does PewDiePie stream on Twitch? The streamer launched a new channel called PewDiePie Infinity, which keeps his videos on a loop. Which, in turn, makes it possible for Felix to generate endless amounts of money. 

The streams consist of reaction videos, gaming, and random movies. 

3. Pewdiepie Merchandise 

PewDiePie has a merchandise store offering various PewDiePie clothing and accessories. The merch store also has an affordable pricing range.

The PewDiePie hoodie ranges from $39 to $49, whereas the tees range from $19 to $35. The merch store also has several options to buy, such as cups, caps, shoes, phone cases, socks, pillowcases, and more. 

Pewdiepie Merchandise
Source: PewDiePie Merchandise

The merchandise store is also another source that adds to his wealth, making him a Multi-Millionaire. Likewise, Tsuki is another brand created and designed by PewDiePie and his wife, Marzia. Its annual estimated value is half a Million dollars. Source: YouTube video

 PewDiePie Instagram Merchandise
Source: Instagram

4. Pewdiepie Brand Deals, Sponsorships, And Investments

The gaming sensation does brand deals, sponsorships, and collaborations via his social media handles and YouTube ads. Here is a short list of some of the brands or stuff promoted by the YouTuber: 

  • Keyboard.
  • Gaming chair.
  • Opera.
  • The Ridge.
  • Nord VPN.
  • World of Tanks.

The revenue generated through this brand deals sponsorships is not available on the internet. 

PewDiePie Net Worth
Source: YouTube

In a YouTube highlight video, the creator stated that he owns 4 to 5 companies with some stocks and bonds in companies such as production companies, gaming studios, cryptocurrency, and more. However, the exact revenue is unclear – which makes sense since Felix does not spend unnecessarily. 

5. Pewdiepie Book Sales

“This Book Loves You” is a book by Pewds published in 2015 that generated over $4 Million in revenue. This book gives you a whole new perspective of new ideas and meaningful thoughts about life and its underlying beauty. 

Source: The Verge

Source: Amazon

The book gives you insights into YouTube Mogul’s brain. 

6. Pewdiepie Assets

The content creator has $20 Million worth of Assets: cars, yachts, watches, and real estate properties. So, check out each of its revenues below:-

  • Porsche 911: $101,200. 
  • Mini Convertible: $31,900. 
  • Nissan Micra: $12,687. 
  • Ferrari 488 GTB: $344,000. 
  • Volvo XC90: $86,790. 

Source: Wheels update. 

Additionally, Pewdiepie owns some real estate properties as well. He resides in Tokyo with his wife, Marzia, and has taken a semi-retirement from YouTube. 

He also owns a house in Brighton, London, and Stockholm, and Sweden. In fact, the house in Los Angeles costs $4.9 Million. Source: tubeast.

A Look Into PewDiePie’s Success 

PewDiePie has been on YouTube since the beginning. His first channel was launched in 2006, to which he lost access and relaunched the new channel, the present one, in 2010.

From 2010 to 2011, he gained 60,000 subscribers in just one year. After that, he just started gaining more followers and has received many awards to date. 

What is the reason for PewDiePie’s success? The Gamer and content creator has built solid trust among his users with his consistency in content. He mostly makes videos of him playing games, reacting to videos, and more. 

In my opinion, man’s genuine dedication to providing top-notch content makes him so successful!

Things You Will Learn From PewDiePie

PewDiePie can also be called a philosopher because of his teachings and his talks about more profound thoughts and feelings. Let’s take a look at some of Felix’s thoughts:

“Before anyone loves you, you have to love yourself.” While dealing with hate from social media platforms, Kjellberg always says that loving yourself is necessary. 

In 2018, the YouTuber faced a lot of criticism for his controversies, such as anti-Semitic videos, jokes about child abuse, the use of racial slurs, promotes a white supremacist channel, and more. 

As a result, PewDiePie was doomed and lost contracts with many big companies, even going from a $50 Million Net Worth in 2017 to a $17 Million Net Worth in 2018. 

The YouTuber later apologized for his insensitive actions and bounced back from all the hate he received. Thus, it’s evident that Pewds has come a long way. He also believes everyone makes mistakes and can change. 

Youtuber Pewdiepie
Source: YouTube

“We started to see more online entertainers saying they are down… If fame and money mean you must be happy, are all these people lying?” 

How much is PewDiePie Net Worth
Source: YouTube

As Felix says, we can see only a few creators feel good about themselves, pointing out that being a content creator is difficult and requires a lot of patience and hard work. 

The Final Verdict: As of 2024, Pewdiepie’s Net Worth Is $56 Million

With PewDiePie’s Net Worth being more than $56 Million, the YouTuber/gamer has accomplished many things and has come a long way with his ever-growing popularity among users. Key Takeaways: Main income sources of PewDiePie. 

  • YouTube: Over $144 Million. 
  • Twitch: $2 Million.
  • Brand ownerships and Assets: Over $20 Million. 

Remember that most of PewDiePie’s wealth is unknown, so his Net Worth could be higher. 

Will PewDiePie become a Billionaire if his actual earnings for all his income sources are revealed? In that case, stay tuned and get the latest updates on my page!


Who is the richest YouTuber? 

Mr.Beast is the richest YouTuber, with a whopping Net Worth of $500 Million. The multi-talented can become a billionaire shortly. 

Who is the most-paid YouTuber?

MrBeast is the most-paid YouTuber, with an average pay of $1.4 Million to $5 Million per month per video and an estimated Net Worth of over $500 Million. 

PewDiePie is a billionaire or not?

PewDiePie is not a Billionaire but a Multi-Millionaire with an astounding Net Worth of $56 Million or more. However, most of his generated wealth is not available to the public, making it possible for him to become a Billionaire in a few years or so.  

What does YouTube pay for $1 Million views? 

YouTube pays around $18K for 1 Million views. Also, these pays are calculated based on the YouTube RPM and CPM values, which differ for every channel. 

How did PewDiePie get started on YouTube? 

PewDiePie started early in 2006. However, he lost access to his old channel, after which he started a new channel in 2010, which is now very popular among viewers. 

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