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YouTube is the world’s biggest video-sharing platform, with 2.5 billion monthly active users. YouTube is also the second most-used search engine after Google, as more than 122 million people use the platform to search for their queries daily. Creators and businesses prefer to use the popular social media platform to establish their online presence and

In June 2023, Meta introduced Threads as a competitor of X, formerly known as Twitter. Thread acquired more than 30 million registered users on the very first day of its launch. However, within a few months of its launch, Thread users declined drastically.  In this article, I have included the major statistics about Threads users,

TikTok is used by over 19.58% of the world’s population and 29% of the internet users. Since younger generations prefer short videos over long-form content, Gen Z and Millennials primarily use the platform.  The United States has over 120.5 million TikTok users, which is nearly  35.76% of the country’s population. Further, the average time spent

Short-form video content has taken the digital world by storm, becoming an essential tool for marketers. With videos under 90 seconds retaining 50% of viewers, the effectiveness of concise content is undeniable. Short-form video ads are projected to generate over $10 billion, reflecting their powerful influence on consumer behavior. Moreover, 75% of consumers prefer video

With over 68.7% of all clicks going to the top three organic search results on Google, SEO is important for driving traffic to a website. Google dominates the search engine market and receives over 8.5 billion queries daily. Hence,  most of the SEO efforts are made to rank on Google. In this article, I have

With over 2 billion monthly active users on YouTube, more than 62 million creators are creating content on the platform in 2024. YouTube is considered the second most popular search engine after Google, and consumers frequently look for product reviews on YouTube rather than company websites. The increasing demand for video content and the rise

The ability to experience visual and interactive content through AR has attracted more than 110 million people in the United States. There are more than 1.73 billion AR users worldwide. AR is the latest addition for marketers and sellers utilizing it to create interactive and personalized experiences for their consumers. This article will provide the

With over 77% of internet users reading blog posts regularly, it is one of the easiest marketing strategies to apply in 2024. The blogging industry is thriving since over 600 million blogs are active online, and more than 409 million people view blog pages every month. In this article, I’ve compiled the most relevant blogging

With over 1 billion monthly active users, TikTok currently dominates the short-form video industry in 2024. Since over 20% of the global internet users access the platform, there are more than 1.2 million creators on TikTok. Over the years, the platform has experienced exponential global growth and also offers attractive earning ways for content creators.