Facebook is the oldest and most used social networking platform. The platform has the highest number of monthly and daily active users. The number of users and the influence on social media marketing have made Facebook the first choice of users and marketers. Due to the high conversion rates, marketers widely use Facebook to run
As short-form video content becomes more popular in 2024, Instagram Reels has attracted millions of users who watch 17.6 million hours of Reels daily. Reels was launched as a response to the dedicated short-form video-sharing platform TikTok. Instagram Reels are receiving a great response from users, giving fair competition to its competitors. Reels are used
In June 2023, Meta introduced Threads as a competitor of X, formerly known as Twitter. The latest social platform took social media by storm. Thread acquired more than 30 million registered users on the very first day of its launch. However, within a few months of its launch, Thread users declined drastically. In this article,
TikTok is used by over 20% of the world’s population, and the short-form content is consumed at a higher rate than ever before. Since younger generations prefer short videos, Gen Z and Millennials primarily use the platform. The United States has over 150 million TikTok users, which is nearly 44% of the country’s population. Further,
Google Bard was launched in March 2023, and Google recently rebranded it as Gemini. Gemini now offers multiple versions of AI models that specialize in performing specific tasks more efficiently. With a more vigorously trained AI model, the new and more capable version is already outperforming its main competitor, GPT-4. This article features some critical
TikTok’s viral algorithm is all about reaching the right audience at the right time. This is what has helped content creators grow on the platform. With over a billion active users, TikTok is the digital stage where anyone can become a star. However, timing and location are both important to make a post go viral.
With over 1 billion monthly active users, TikTok currently dominates the short-form video industry in 2024. Since over 20% of the global internet users access the platform, there are more than 1.2 million creators on TikTok. Over the years, the platform has experienced exponential global growth and also offers attractive earning ways for content creators.
With over 2 billion monthly active users on YouTube, more than 62 million creators are creating content on the platform in 2024. YouTube is considered the second most popular search engine after Google, and consumers frequently look for product reviews on YouTube rather than company websites. The increasing demand for video content and the rise
The video-streaming industry is experiencing the prime of its growth and is expected to reach a market value of $1.9 trillion by 2030. More than 3.70 billion people are using video streaming services, and an average user is subscribed to around 2.8 streaming services. The emergence and dominance of video streaming platforms like YouTube and
I have been trying personal branding for a while now, and you bet it took me months and months of research. It is important to understand which social media platform is better for your brand awareness – Reels vs. Shorts! I have simultaneously used both marketing tools and compared them based on their key features,